Greg Palombo Email & Phone Number

Responsible for driving marketing strategy and execution of multi-touch loyalty and CRM marketing communication programs that include incentive offers, channel-mix and communication frequency tailored to the existing customer base. Manage all stages of the lifecycle from development to execution and results analysis.

Responsible for identifying and developing new business and partnerships to deliver Verizon Media's ad tech platform, Yahoo and syndicated content, Search and Verizon connectivity to alternative screens and digital out-of-home environments.Product manager and go-to-market lead for Shark Experience presented by Verizon in partnership the Greg Norman Company and Club Car which delivers connectivity, media content, live sports and GPS to interactive screens on Club Car golf carts across the US.

Responsible for managing all agency resources to ensure the client's marketing objectives are achieved within defined budgets and deadlines and agency deliverables meet and exceed client expectations. Exercise full understanding of client’s business, goals, objectives and brand identity, including specific strategies of products and services to recommend business building ideas. Develop and manage network of external resources appropriate to successfully achieve the objectives of client programs. Ensures the highest standards of client services are provided.

Responsible for planning and managing the Jackson Hewitt debit card programs ensuring that project objectives, economics and deadlines are achieved. Main focus entailed launching a new private branded debit payroll card by managing the product life cycle from inception to implementation including: product strategy, brand building, product design and implementation. Facilitate the development of product vision and brand strategy; drive the solution set across multiple departments such as marketing, operations, sales and finance.

Manage market maker and geo-strategic customer programs for Intel telecom products division; develop project plans by identifying milestones and deliverables in pre-sales, sales and post-sales lifecycle, and drive the program to closure. Facilitate communication across departments, organize and conduct customer meetings, identify action items; monitor, document and report status; manage internal resources and influence key stakeholders to secure business, execute on design wins to positively influence the customer’s time-to-market. Manage customer expectations, priorities and risks and influence key business unit deliverables.Key customers: HP (global), Oracle, Artisoft, AT&T, Avaya