Greg Parker Email & Phone Number

Whitby, On, Ca

Toronto, Canada Area

Greg began his market research career thanks to well-placed billboard advertising. Since that fateful day, he has worked for some of Canada’s most respected research organizations and thought leaders and was extremely proud to bring this experience to Rank as Research Director.Over his 20+ year career, Greg has conducted primary and secondary research for clients across a diverse range of industries from insurance to technology, financial to education. From large national tracking studies to smaller more customized projects, Greg has extensive experience in both quantitative and qualitative methodologies. For clients of all sizes, Greg uncovers the views of consumers and individuals as they relate to the key issues.

• Providing companies and organizations with the ability to utilize my qualitative and quantitative research expertise on a contact or project-by-project basis. • Can seamlessly fill gaps where overflow exist in a company without any disruption to the business process.• Experience in developing, conducting and evaluating research programs lends itself perfectly to clients who are looking for help on an as needed basis and for someone who can jump in and get up to speed quickly. • Bringing experience, enthusiasm, a can do attitude and the ability to collaborate with internal departments and individuals to produce research that delivers on its promises.

• Accountable for all market research conducted across DAC’s Canadian operations as well as active involvement in DAC’s US research programs.• Objectively measured advertising campaigns to guide clients on how to manage their advertising spend and justify/increase their financial investment allocation across media channels. • Conducted industry-leading market research on how Canadians use media to purchase products or services, and leveraged this knowledge to improve ROI on multi-channel advertising campaigns for numerous companies and organizations.• Consistently increased research penetration among client base each year.

• Successfully managed quantitative and qualitiative research projects in wide range of areas such as public affairs, government, consumer goods, insurance, government, financial and technology.• Responsible for numerous successful national research studies from questionnaire development to analysis of the data, including tracking and Usage and Attitude studies for large-sized clients.• Managed multiple departments to ensure projects remain on schedule and within specified budgets.

Research Analyst

Psychology