Greg Pepin Email & Phone Number

Boston, Ma, Us

Charlotte, Nc, Us

Boston, Ma, Us

Established high-performing, multi-disciplinary team providing tools to drive consistent user experience, reduced cost of ownership, increased speed to market. Developed technology-agnostic web component library, built to serve varied framework implementations across business units. Lead team through organizational change across multiple lines of business, merging team operations, process, and communications. Drove value story of design system with annual cost avoidance of $5M, 80% adoption rate, high engagement, and associate satisfaction.

Boston, Ma, Us

Contributed to and lead digital creative direction for all UX initiatives. Managed multi-disciplinary team of creative directors in delivering simple, delightful experiences to our customers. Established responsive design strategy, enabling teams to apply consistent solutions across devices. Lead the creation and implementation of refreshed enterprise design standards, establishing the vision for simplifying and unifying our digital products. Established measurement criteria, scorecard, and dashboard to monitor the application of standards across products.

Boston, Ma, Us

Served as the strategic lead in meeting business objectives to create a more frictionless, personalized, and easy-to-use acquisition funnel. Lead the re-design of account opening, money movement, onboarding customer journeys - leading to a drastic increases in accounts opened, money into those accounts. Lead the redesign of our customer and prospect homepages, bringing more relevant and customized content - leading to higher engagement and awareness of customer value-driven insights and products.

Lead the in-house agency for one of the world’s largest footwear manufacturers, producing branded campaign materials for digital media, print, point-of-sale, and trade shows. Delivered engaging, thoughtfully designed creative for 20+ footwear brands in fast-paced studio environment - producing best-in-class web sites, e-commerce, mobile apps, trade show environments, packaging, photo/video content, and social media campaigns. Conceptualized new brand creation from initial idea, through validation, and delivery to retail.

Hired as one of the company’s first web-focused designers, focused on leading the digital transformation of a print collateral driven company. Lead in the design and delivery of branded, e-commerce experiences for all of the company’s high-value brands. Produced retailer focused web application to move away from paper driven order management. Established opt-in strategy for email communications, driving new revenue stream in direct-to-customer communication. Established usability best practices to validate concepts early in the development cycle. Trained existing designers, hired additional design and development resources to scale our web capabilities going forward.

Produced best-in-class digital creative for several national accounts including AOL, AT&T Broadband, ESPN, GE Financial, HBO and National Geographic Channel.

Lead the re-design and development of Insci’s corporate website, development portals. Worked with in-house marketing department and ad agency to design and build next generation document platform.

Assisted the web design and development teams in website build, email design and design production. Designed, animated and published interactive Flash websites.

Multi-disciplinary designer, production artist, on-site production assistant, and videographer.

Assisted the QA team in running manual and automated testing for IconAuthor, a drag and drop CD-ROM development tool.