Greg Perotto

Greg Perotto Email and Phone Number

VP of Global Marketing @ Poggio
Renton, WA, US
Greg Perotto's Location
Renton, Washington, United States, United States
Greg Perotto's Contact Details
About Greg Perotto

Hi, I'm Greg. I'm a tech executive with 25+ years spent building and inspiring marketing teams to create and disrupt categories, build brand and drive growth at some of the world’s most trusted brands, including Secureframe, New Relic, TripActions, Hootsuite, DocuSign, Microsoft and T-Mobile.I serve as a full stack CMO and tech GTM advisor with experience in brand, demand, product marketing, customer marketing/ABM, field marketing, events, content, comms, digital, partner marketing and more.As CMO, I built Secureframe’s marketing strategy, product positioning & messaging and demand gen motions to position the company as a leader in security & privacy compliance automation. I helped the company more than double ARR in <8 months and consistently exceed pipeline and revenue targets.As SVP of Global Marketing, I positioned New Relic to win back the hearts & minds of engineers, realigning the company’s GTM around the value delivered to users and completing its PLG transformation from a subscription to consumption business. I transformed the brand to help accelerate revenue growth from $600M in ARR in FY20 to $786M in FY22.As VP of Global Marketing, I helped TripActions grow revenue 5x YOY while expanding from <1,500 to 4,000+ customers. With COVID reducing revenue to near zero, I reimagined the brand, positioning & messaging and GTM to focus on pandemic-induced challenges faced by customers to create hyper relevance for our T&E platform and enable the company to thrive, adding 1,000+ customers during the first 10 months of the pandemic alone.As Sr Director of Global Marketing, Brand & Comms, I helped DocuSign achieve escape velocity by accelerating growth from $20M in ARR, 10K customers and 5M users in 2011 to $200M+ in ARR, 350K+ customers and 350M+ users across 188 countries by 2017. I defined and built the DTM and eSignature categories, and inspired millions of customers and users to “DocuSign” as a faster, easier and more secure way to transact business. As Sr Director of Communications and Chief of Staff to the COO, I helped T-Mobile become a national player and win 8 back-to-back JD Power awards for customer sat to grow subscribers from <7M to 32M+. Earlier in my career, I served tech clients at the world's largest PR agency, Fleishman-Hillard, and led marketing communications supporting ESCO’s $500M in annual revenue.When I'm not serving as a brand ambassador, customer champion and marketing coach, I can be found volunteering with DECA and traveling the world, most often on a beach, enjoying local culture and cuisine with my husband.

Greg Perotto's Current Company Details
Poggio

Poggio

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VP of Global Marketing
Renton, WA, US
Website:
poggio.io
Employees:
22
Greg Perotto Work Experience Details
  • Poggio
    Vp Of Global Marketing
    Poggio
    Renton, Wa, Us
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  • Secureframe
    Chief Marketing Officer
    Secureframe Jul 2022 - Present
    San Francisco, Ca, Us
    Secureframe is the leading, all-in-one platform for security and privacy compliance automation. Secureframe delivers world-class GRC solutions—including continuous monitoring, personnel and asset inventory management, vendor access and risk management, enterprise policy management, automated tests, data rooms and reporting—all to help organizations achieve and maintain continuous security and privacy compliance.As Chief Marketing Officer:● Build marketing strategy, function and team; Execute plan to build brand and demand while driving efficiencies to 2X+ revenue● Inspire, coach, and develop team of 11 marketing professionals and agencies to achieve results in support of company growth; Manage $10M+ annual budget● Drive brand, creative and advertising to differentiate Secureframe and inspire demo, purchase and expanded platform use● Spearhead product marketing to drive market-leading platform innovation, pricing, packaging, launches and use cases to help customers achieve compliance● Orchestrate global digital, web, event and field marketing to diversify and accelerate quality lead gen and conversion to achieve pipeline and CAC● Deliver expert content that engages prospects, assisting them in their compliance journey while advancing them through the sales funnel● Lead customer, community and social marketing to engage with customers, bring their success stories to life and improve G2 rankings● Shape public/media/analyst relations, exec comms, thought leadership and internal comms to position Secureframe as the compliance automation leader● Enable channel GTM/sales through partner demand generation, partner marketing, pricing, packaging, collateral and enablement● Champion marketing ops and martech stack to scale efficiently and effectively via automation, testing, data analysis and reporting● Empower sales success via customer-centric positioning, messaging, use cases, first call decks, competitive insights and enablement
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  • Engagery Llc
    Gtm And Marketing Advisor, Advisory Board Member
    Engagery Llc Jul 2009 - Present
    ● Advise high velocity organizations and hyper-growth startups on GTM, marketing strategy, brand, positioning & messaging, corporate marketing, customer marketing/ABM, events, communications, product marketing, partner marketing, demand, digital, measurement, talent development and more● Clients: Microsoft, AI2 incubator stealth startup Kodai, feature flag management platform DevCycle, the Krach Institute for Tech Diplomacy at Purdue University, and others
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  • New Relic, Inc.
    Svp, Global Marketing, Brand And Communications
    New Relic, Inc. Nov 2020 - Jul 2022
    San Francisco, Ca, Us
    New Relic empowers millions of engineers and developers with a daily, data-driven approach to planning, building, deploying and running great software to power great digital experiences. https://newrelic.com/about/cultureAs SVP of Global Marketing:● Inspire, coach and develop global team of 85 plus agencies to achieve company and department goals; Manage $20M+ annual budget● Reposition brand to win back the hearts and minds of developers while pivoting the GTM from a subscription to consumption model to accelerate revenue growth from $600M ARR in FY20 to $786M ARR in FY22, and exceed guidance to the street● Orchestrate brand strategy, creative rebrand and advertising to build awareness and affinity among executives, engineers and developers● Shape public company communications, including public/media/analyst relations, corporate/exec/internal/crisis comms and thought leadership● Direct customer marketing and account based marketing (ABM) to drive expanded use, renewal and upsell, bring customer success stories to life and improve P2P rankings● Champion events to increase brand awareness while engaging customers and prospects to accelerate platform adoption and use● Direct field marketing in AMER, APJ and EMEA to drive growth, including demand gen, PR, field, event and customer marketing/ABM● Guide content strategy and execution to position New Relic as a leader among exec buyers, engineers, developers and partners● Oversee integrated marketing program management to drive campaign alignment and execution on time, within budget and to achieve ROI● Lead community, influencer and social marketing to build brand awareness and engage exec buyers and users where they are● Oversee partner marketing to increase quality lead gen among net new logos, capture new markets and accelerate revenue growth
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  • Tripactions
    Vp, Global Marketing, Brand And Communications
    Tripactions Mar 2019 - Nov 2020
    Palo Alto, California, Us
    Being there in person is powerful. Fast becoming the default for corporate travel, TripActions is the modern business travel platform that combines AI-driven personalization with unrivaled inventory choice and proactive global 24x7 365 live human support to delight employees, finance leaders and travel managers alike—all while empowering organizations to seize travel as a strategic lever for culture and growth. Delivered within a powerful, easy-to-use mobile-first interface, TripActions helps more than 4,000 customers reduce average booking time from 60 minutes down to less than six while achieving an unprecedented 93% traveler satisfaction and up to 34% savings on lodging alone. www.tripactions.comAs VP of Global Marketing, Brand and Communications:● Inspire, coach and develop tam of 12 plus agencies in Australia, France, Germany, Ireland, Singapore, the UK and US to deliver 5X YoY revenue growth and expand customer base from <1.5K to 4K+; Manage $20M annual budget● Set and execute brand strategy, creative and advertising to differentiate TripActions in the market and drive quality lead generation● Pivot marketing strategy, programs, positioning, messaging, web and collateral overnight to drive relevancy in global pandemic, adding 1K+ new customers in the first 10 months of the pandemic even as corporate travel was at a standstill● Champion corporate/exec/internal/crisis/investor comms, public/media/analyst relations and thought leadership to grow brand reputation● Guide content marketing to seize category leadership in the market while inspiring customers to build innovative corporate T&E programs ● Drive expanded use, renewal and upsell through customer marketing, bring customer success stories to life and improve P2P rankings● Launch the TripActions Community and drive engagement through community, influencer and social marketing
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  • Hootsuite
    Vp, Global Marketing, Brand And Communications
    Hootsuite Nov 2017 - Mar 2019
    Vancouver, Bc, Ca
    Hootsuite is the global leader in social media management, trusted by more than 18 million customers and employees at 80% of the Fortune 1000.As VP of Global Marketing, Brand and Communications:● Inspire, coach and develop team of 45 plus agencies in Australia, Canada, France, Germany, Italy, Mexico, Singapore, Spain, the UK and the US to grow annual revenue from $125M to $200M while achieving profitability for the first time in the company’s history● Champion brand strategy, refresh of positioning and messaging and ad campaigns to differentiate Hootsuite in the marketplace● Direct creative, content, field marketing, events, research and PMO to drive brand awareness, consideration, and platform adoption/use● Guide corporate/internal/crisis/investor comms and public/media/analyst relations to inspire customer, partner, employee and investor engagement and advocacy● Drive executive communications to position company and management as thought leaders in business, tech and social media● Orchestrate social strategy to showcase domain leadership while driving leads, engagement and advocacy among key audiences
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  • Docusign
    Senior Director / Director, Global Marketing, Brand And Communications
    Docusign Jan 2011 - Nov 2017
    San Francisco, Ca, Us
    DocuSign is changing how business gets done by empowering anyone to transact business anytime, anywhere, on any device with trust and confidence. DocuSign enables organizations of every size, industry and geography to make every decision, approval, workflow and signature fully digital. DocuSign to keep life and business moving forward.As Senior Director/Director of Global Corporate Marketing, Brand and Communications:● Create the eSignature and Digital Transaction Management (DTM) categories; Make DocuSign a verb for transacting business digitally● Inspire, coach, and develop team of ten plus agencies in Australia, Brazil, France, Germany, Ireland, Japan, Singapore, the UK and the US● Drive strategy and execution of corporate marketing, brand and comms to drive awareness, adoption and use, growing business from <$20M in ARR, 10K customers and 5M users in 2011 to $200M+ in ARR, 350K customers and 350M users across 188 countries● Oversee public/media/analyst relations programs to drive customer, prospect, partner and employee engagement and advocacy● Champion customer marketing, customer evidence and referral programs to inspire renewal, upsell and advocacy of DocuSign● Spearhead cross-functional teamwork to deliver timely sales enablement content including case studies, videos, data sheets, white papers, competitive insights and more● Orchestrate corporate/exec/internal/crisis/investor comms to position company and management as thought leaders in eSignature and beyond● Direct community, influencer and social media strategy to drive awareness, engagement and advocacy of DocuSign
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  • Microsoft
    Senior Marketing And Communications Strategist (Consultant Via Engagery Llc)
    Microsoft 2009 - Jan 2011
    Redmond, Washington, Us
    ● Serve as senior marketing and communications counsel and executive coach supporting Microsoft’s global Sales, Marketing and Services Group (SMSGR)● Orchestrate marketing, corporate and internal communications programs to inspire 90K+ global team members● Launch Microsoft Cloud initiative globally across employees and partners via field marketing, events, comms and partner marketing● Write, edit, and produce executive speeches, presentations, videos, bylines and letters; Prep leadership for public appearances● Recognized for “Outstanding Contribution” to Microsoft’s Cloud Services strategy
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  • T-Mobile Usa
    Senior Director, Communications And Engagement
    T-Mobile Usa 2007 - 2009
    Bellevue, Wa, Us
    ● Spearhead corporate communications and employee engagement, leading team of 52 plus agencies to achieve results; Manage $40M+ budget● Help company achieve 8 back-to-back JD Power customer satisfaction wins while growing subscribers from 7M to 32.8M nationally● Champion brand messaging among business, trade, and consumer media, 40K+ employees, and partners● Facilitate new product launches through public and media relations campaigns, press tours, and celebrity/special events● Drive company reputation management via proactive crisis communications, government relations, and public affairs● Guide the management and execution of 300+ meetings, events, and trade shows annually including CES and CTIA● Oversee enterprise content management strategy to deliver the right information at the right time to enable frontline sales and service professionals to delight customers● Direct reward and recognition programs to drive employee engagement and improve performance in key metrics● Serve as Chief of Staff and communications counsel to the COO and SVPs of Retail, Sales, Care, Engineering, Business Ops, and IT● Write, edit, and produce executive speeches, presentations, videos, bylines, and letters; Prep leadership for public appearances and media interviews
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  • T-Mobile Usa
    Director, Communications And Engagement
    T-Mobile Usa 2005 - 2007
    Bellevue, Wa, Us
    ● Oversee strategy and execution for corporate communications, rewards, and recognition for more than 30K employees and partners, growing business from 20M subscribers in 2005 to 32.8M in 2009● Inspire, coach, and develop team of 52 to achieve company, departmental, and individual goals● Lead and execute communications strategy through brand transition from Get More to Stick Together● Set communication strategy, leveraging print, email, video, webcasts, and meetings to drive alignment to vision, values, and culture● Champion brand messaging among business, trade, and consumer media, employees, and partners● Facilitate new product launches through public and media relations campaigns, press tours, and celebrity/special events● Drive reputation management through proactive crisis communications, government relations, and public affairs● Leverage voice of functional SVPs to align frontlines and third party partners to achieve company vision● Guide townhalls and focus groups to drive executive visibility and two-way communication● Oversee enterprise content management strategy to deliver the right information at the right time for serving customers● Direct $10M reward and recognition budget to improve frontline employee performance in key metrics ● Direct the management and execution of 300+ meetings, events, and trade shows annually including the Consumer Electronics Show (CES) and the Cellular Telecommunications Industry Association (CTIA)
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  • T-Mobile Usa
    Senior Manager, Marketing And Corporate Communications
    T-Mobile Usa 2002 - 2005
    Bellevue, Wa, Us
    ● Envision and champion communications strategy through brand transition from VoiceStream to T-Mobile, growing from 7M subscribers in 2002 to 20M in 2005● Orchestrate communications strategy to engage and align 20K+ employees on company vision, values, and goals; Manage $1M annual budget● Craft senior leader communications, including speech writing, presentations, videos, and printed and electronic communications● Reinvent and align communications voice, tone, processes, and vehicles to new T-Mobile brand● Facilitate public and media relations, product launches, press tours, celebrity events, and crisis comms to grow brand and revenue● Drive brand awareness through events, incl. market and product launches, grand openings and the first-ever concert on Alcatraz● Recipient of T-Mobile PEAK Award and T-Mobile Brand Builder Award
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  • Kvo Public Relations/Fleishman-Hillard
    Senior Account Executive
    Kvo Public Relations/Fleishman-Hillard Oct 2000 - Mar 2002
    ● Lead account teams in developing and implementing PR programs to meet client goals, including brand and strategic messaging counsel, public/media/analyst relations, integrated marketing, events, thought leadership, and crisis communications ● Serve as PR counsel and manage clients in tech, enterprise software, hardware, e-commerce, retailing, manufacturing, and nonprofit● Clients: Sun Microsystems, iPlanet, Imaginarix, Integris Metals/Alcoa/RASCO, NW Investment Forum, and The Children’s Museum of Seattle
  • Esco Corporation
    Marketing Manager
    Esco Corporation Apr 2000 - Oct 2000
    Portland, Or, Us
    ● Set and execute global marketing strategy and programs to deliver $500 million in annual revenue across 5 earthmoving product lines● Orchestrate product marketing, content, advertising, promotions, direct mail, web, public and media relations, and events● Design and execute integrated marketing strategy for ESCO Steel Distribution Division, including the launch of it's first e-commerce platform, guiding marketing, advertising, promotions, PR, web, and direct mail campaigns to deliver $1M+ in online sales within the first six months● Serve as the voice of ESCO’s Steel Distribution Division and the online ESCO Steel Store among customers, employees, and media
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  • Esco Corporation
    Marketing & Corporate Communications Manager
    Esco Corporation Apr 1996 - Apr 2000
    Portland, Or, Us
    ● Set and execute marketing strategy & programs to deliver $500M in annual revenue across 5 product divisions● Manage integrated marketing function, including advertising, promotions, publicity, public & media relations, direct mail, web, sales collateral, events and sponsorships● Drive product marketing and media relations through trade magazines, business media and industry conferences● Manage global tradeshow presence to drive brand, product positioning and sales● Manage advertising spend, media planning, buying, creative direction and dealer co-op● Design and execute corporate and internal communications strategy for 2,500 employees worldwide
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  • Simon Marketing
    Marketing Specialist
    Simon Marketing May 1995 - Aug 1995
    ● Summer intern as a Marketing Specialist supporting marketing and promotions for client McDonald's.
  • Esco Corporation
    Advertising Intern
    Esco Corporation May 1993 - Aug 1995
    Portland, Or, Us
    ● Summer and holiday intern in advertising department.
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  • Admark Services
    Advertising Intern
    Admark Services Jan 1995 - May 1995
    ● Academic internship as an Advertising Internal in a regional ad agency supporting clients: Brown Bear Car Washes, Carter VW, Carter Subaru, and others.

Greg Perotto Skills

Strategy Product Marketing Integrated Marketing Marketing Communications Leadership Public Relations Corporate Communications Marketing Strategy Marketing Crm Internal Communications Social Media Marketing Media Relations Strategic Communications Management Cross Functional Team Leadership Strategic Partnerships Advertising B2b Corporate Branding E Commerce Press Releases Competitive Analysis Enterprise Software Sales Crisis Communications Online Marketing Analyst Relations Program Management Strategic Planning Email Marketing Event Planning Business Strategy Team Building Event Management Training New Business Development Blogging Creative Direction B2c Executive Communications Employer Branding Employee Communications Communication Training Lead Generation Digital Marketing B2b Marketing B2e Intranet Strategy Fundraising

Greg Perotto Education Details

  • Columbia Business School
    Columbia Business School
    Marketing And Business Strategy
  • University Of Puget Sound
    University Of Puget Sound
    Business Administration/Marketing
  • Sunset High School
    Sunset High School
    Diploma
  • Columbia Business School
    Columbia Business School
    Business Administration And Marketing
  • University Of Puget Sound
    University Of Puget Sound
    Business Administration And Marketing

Frequently Asked Questions about Greg Perotto

What company does Greg Perotto work for?

Greg Perotto works for Poggio

What is Greg Perotto's role at the current company?

Greg Perotto's current role is VP of Global Marketing.

What is Greg Perotto's email address?

Greg Perotto's email address is gt****@****ail.com

What is Greg Perotto's direct phone number?

Greg Perotto's direct phone number is +120635*****

What schools did Greg Perotto attend?

Greg Perotto attended Columbia Business School, University Of Puget Sound, Sunset High School, Columbia Business School, University Of Puget Sound.

What are some of Greg Perotto's interests?

Greg Perotto has interest in Children, Civil Rights And Social Action, Environment, Education, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Greg Perotto known for?

Greg Perotto has skills like Strategy, Product Marketing, Integrated Marketing, Marketing Communications, Leadership, Public Relations, Corporate Communications, Marketing Strategy, Marketing, Crm, Internal Communications, Social Media Marketing.

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