Greg Perotto Email & Phone Number

Renton, WA, US

San Francisco, CA, US

• Secureframe is the leading, all-in-one platform for security and privacy compliance automation. Secureframe delivers world-class GRC solutions—including continuous monitoring, personnel and asset inventory management.
• Build marketing strategy, function and team; Execute plan to build brand and demand while driving efficiencies to 2X+ revenue
• Inspire, coach, and develop team of 11 marketing professionals and agencies to achieve results in support of company growth; Manage $10M+ annual budget
• Drive brand, creative and advertising to differentiate Secureframe and inspire demo, purchase and expanded platform use
• Spearhead product marketing to drive market-leading platform innovation, pricing, packaging, launches and use cases to help customers achieve compliance
• Orchestrate global digital, web, event and field marketing to diversify and accelerate quality lead gen and conversion to achieve pipeline and CAC

• Advise high velocity organizations and hyper-growth startups on GTM, marketing strategy, brand, positioning & messaging, corporate marketing, customer marketing/ABM, events, communications, product marketing, partner.
• Clients: Microsoft, AI2 incubator stealth startup Kodai, feature flag management platform DevCycle, the Krach Institute for Tech Diplomacy at Purdue University, and others

San Francisco, CA, US

• New Relic empowers millions of engineers and developers with a daily, data-driven approach to planning, building, deploying and running great software to power great digital experiences..
• Inspire, coach and develop global team of 85 plus agencies to achieve company and department goals; Manage $20M+ annual budget
• Reposition brand to win back the hearts and minds of developers while pivoting the GTM from a subscription to consumption model to accelerate revenue growth from $600M ARR in FY20 to $786M ARR in FY22, and exceed.
• Orchestrate brand strategy, creative rebrand and advertising to build awareness and affinity among executives, engineers and developers
• Shape public company communications, including public/media/analyst relations, corporate/exec/internal/crisis comms and thought leadership
• Direct customer marketing and account based marketing (ABM) to drive expanded use, renewal and upsell, bring customer success stories to life and improve P2P rankings

Palo Alto, California, US

• Being there in person is powerful. Fast becoming the default for corporate travel, TripActions is the modern business travel platform that combines AI-driven personalization with unrivaled inventory choice and.
• Inspire, coach and develop tam of 12 plus agencies in Australia, France, Germany, Ireland, Singapore, the UK and US to deliver 5X YoY revenue growth and expand customer base from <1.5K to 4K+; Manage $20M annual budget
• Set and execute brand strategy, creative and advertising to differentiate TripActions in the market and drive quality lead generation
• Pivot marketing strategy, programs, positioning, messaging, web and collateral overnight to drive relevancy in global pandemic, adding 1K+ new customers in the first 10 months of the pandemic even as corporate travel.
• Champion corporate/exec/internal/crisis/investor comms, public/media/analyst relations and thought leadership to grow brand reputation
• Guide content marketing to seize category leadership in the market while inspiring customers to build innovative corporate T&E programs

Vancouver, BC, CA

• Hootsuite is the global leader in social media management, trusted by more than 18 million customers and employees at 80% of the Fortune 1000.As VP of Global Marketing, Brand and Communications:
• Inspire, coach and develop team of 45 plus agencies in Australia, Canada, France, Germany, Italy, Mexico, Singapore, Spain, the UK and the US to grow annual revenue from $125M to $200M while achieving profitability for.
• Champion brand strategy, refresh of positioning and messaging and ad campaigns to differentiate Hootsuite in the marketplace
• Direct creative, content, field marketing, events, research and PMO to drive brand awareness, consideration, and platform adoption/use
• Guide corporate/internal/crisis/investor comms and public/media/analyst relations to inspire customer, partner, employee and investor engagement and advocacy
• Drive executive communications to position company and management as thought leaders in business, tech and social media

San Francisco, CA, US

• DocuSign is changing how business gets done by empowering anyone to transact business anytime, anywhere, on any device with trust and confidence. DocuSign enables organizations of every size, industry and geography to.
• Create the eSignature and Digital Transaction Management (DTM) categories; Make DocuSign a verb for transacting business digitally
• Inspire, coach, and develop team of ten plus agencies in Australia, Brazil, France, Germany, Ireland, Japan, Singapore, the UK and the US
• Drive strategy and execution of corporate marketing, brand and comms to drive awareness, adoption and use, growing business from <$20M in ARR, 10K customers and 5M users in 2011 to $200M+ in ARR, 350K customers and.
• Oversee public/media/analyst relations programs to drive customer, prospect, partner and employee engagement and advocacy
• Champion customer marketing, customer evidence and referral programs to inspire renewal, upsell and advocacy of DocuSign

Redmond, Washington, US

• Serve as senior marketing and communications counsel and executive coach supporting Microsoft’s global Sales, Marketing and Services Group (SMSGR)
• Orchestrate marketing, corporate and internal communications programs to inspire 90K+ global team members
• Launch Microsoft Cloud initiative globally across employees and partners via field marketing, events, comms and partner marketing
• Write, edit, and produce executive speeches, presentations, videos, bylines and letters; Prep leadership for public appearances
• Recognized for “Outstanding Contribution” to Microsoft’s Cloud Services strategy

Bellevue, WA, US

• Spearhead corporate communications and employee engagement, leading team of 52 plus agencies to achieve results; Manage $40M+ budget
• Help company achieve 8 back-to-back JD Power customer satisfaction wins while growing subscribers from 7M to 32.8M nationally
• Champion brand messaging among business, trade, and consumer media, 40K+ employees, and partners
• Facilitate new product launches through public and media relations campaigns, press tours, and celebrity/special events
• Drive company reputation management via proactive crisis communications, government relations, and public affairs
• Guide the management and execution of 300+ meetings, events, and trade shows annually including CES and CTIA

Bellevue, WA, US

• Oversee strategy and execution for corporate communications, rewards, and recognition for more than 30K employees and partners, growing business from 20M subscribers in 2005 to 32.8M in 2009
• Inspire, coach, and develop team of 52 to achieve company, departmental, and individual goals
• Lead and execute communications strategy through brand transition from Get More to Stick Together
• Set communication strategy, leveraging print, email, video, webcasts, and meetings to drive alignment to vision, values, and culture
• Champion brand messaging among business, trade, and consumer media, employees, and partners
• Facilitate new product launches through public and media relations campaigns, press tours, and celebrity/special events

Bellevue, WA, US

• Envision and champion communications strategy through brand transition from VoiceStream to T-Mobile, growing from 7M subscribers in 2002 to 20M in 2005
• Orchestrate communications strategy to engage and align 20K+ employees on company vision, values, and goals; Manage $1M annual budget
• Craft senior leader communications, including speech writing, presentations, videos, and printed and electronic communications
• Reinvent and align communications voice, tone, processes, and vehicles to new T-Mobile brand
• Facilitate public and media relations, product launches, press tours, celebrity events, and crisis comms to grow brand and revenue
• Drive brand awareness through events, incl. market and product launches, grand openings and the first-ever concert on Alcatraz

• Lead account teams in developing and implementing PR programs to meet client goals, including brand and strategic messaging counsel, public/media/analyst relations, integrated marketing, events, thought leadership, and.
• Serve as PR counsel and manage clients in tech, enterprise software, hardware, e-commerce, retailing, manufacturing, and nonprofit
• Clients: Sun Microsystems, iPlanet, Imaginarix, Integris Metals/Alcoa/RASCO, NW Investment Forum, and The Children’s Museum of Seattle

Portland, OR, US

• Set and execute global marketing strategy and programs to deliver $500 million in annual revenue across 5 earthmoving product lines
• Orchestrate product marketing, content, advertising, promotions, direct mail, web, public and media relations, and events
• Design and execute integrated marketing strategy for ESCO Steel Distribution Division, including the launch of it's first e-commerce platform, guiding marketing, advertising, promotions, PR, web, and direct mail.
• Serve as the voice of ESCO’s Steel Distribution Division and the online ESCO Steel Store among customers, employees, and media

Portland, OR, US

• Set and execute marketing strategy & programs to deliver $500M in annual revenue across 5 product divisions
• Manage integrated marketing function, including advertising, promotions, publicity, public & media relations, direct mail, web, sales collateral, events and sponsorships
• Drive product marketing and media relations through trade magazines, business media and industry conferences
• Manage global tradeshow presence to drive brand, product positioning and sales
• Manage advertising spend, media planning, buying, creative direction and dealer co-op
• Design and execute corporate and internal communications strategy for 2,500 employees worldwide

• Summer intern as a Marketing Specialist supporting marketing and promotions for client McDonald's.

Portland, OR, US

• Summer and holiday intern in advertising department.

• Academic internship as an Advertising Internal in a regional ad agency supporting clients: Brown Bear Car Washes, Carter VW, Carter Subaru, and others.

Certificate Of Business Excellence, Marketing And Business Strategy

Bachelor Of Arts, Business Administration/Marketing

Diploma

Certificate Of Business Excellence, Business Administration And Marketing

Bachelor'S Degree, Business Administration And Marketing