Key responsibilities• Working with companies (health, fitness, sleep, longevity, nutrition, supplementation) to develop and popularise products, including coaching services, apps, and nutrition products and supplements. • Coaching people to enhance their health and performance.• Science communication through writing, podcasting, and radio and TV appearances.• Public speaking at summits, conferences, and companies. Key achievements• Scientific advisor to digital health and bedding companies, helping with product development and content creation.• Coached people who have chronic, complex health problems (e.g., insomnia comorbid with depression) and helped athletes to multiple World Records in ocean rowing.• Writing featured in dozens of newspapers and magazines, guest on over 100 podcast episodes, guest on several radio shows, TV sleep expert.• Spoken at international health summits and for many companies (e.g., Oracle, Young President’s Organisation, Miroma).

Key responsibilities* I do the background work, recording, editing, and marketing for all episodes of the podcast.Key achievements* The podcast is available via many platforms, including Apple Podcasts, Spotify, and YouTube (channel name @gregpotterphd).

Key responsibilities• Directing new-product strategy and development.• Directing educational content and creating e-books, blogs, guides, YouTube videos, and social media content.• Team leadership.• Coaching. Key achievements• Developed and launched multiple products, including the first nutrition product (Switch On) that helps offset many effects of poor sleep.• Generated a vast library of content, including dozens of blogs, educational videos, an e-book, guides for athletes, and more.• Helped prepare athletes for many impressive feats of endurance, including a World Record and Pip Hare’s phenomenal Vendée Globe 2020-2021 performance.

Cofounded the company and helped direct a distributed team of scientists working to build a low-cost, scalable, digital therapeutic to automate the prescription of personalised lifestyle interventions to enhance health and increase longevity. Developed protocols and frameworks to collect and analyse user information, including a prototype.

Led the creation of a multimedia library of educational resources to enhance health. This included blog writing, guide writing, course creation, and podcast hosting. Also delivered talks on behalf of the company (e.g., to the United States Naval Special Warfare Command).