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An experienced co-op advertising and distributed marketing leader passionate about squeezing the most value out of every advertising dollar. Specialties: consultative selling; co-op advertising; affiliate marketing; SMS marketing; sales team leadership; SaaS, branding and identity; and procurement negotiations.
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Chief Operating OfficerLottery.Com Dec 2023 - PresentSpicewood, Texas, Us -
Vice President Of Affiliate SuccessLottery.Com Dec 2021 - Dec 2023Spicewood, Texas, UsLottery.com is a leading technology company that is transforming how, where and when lottery is played. Its engaging mobile and online platforms enable players and commercial partners located in the United States and internationally to remotely purchase legally sanctioned lottery games.Fans and subscribers look to Lottery.com for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, through WinTogether.org, Lottery.com is fundamentally changing how non-profit donors are incentivized to action by gamifying charitable giving.In all that it does, Lottery.com’s mission remains the same: an uncompromising passion to innovate, grow a new demographic of enthusiasts, deliver responsible and trusted solutions, and promote community and philanthropic initiatives. For more information, visit http://www.lottery.com. -
PresidentPotts And Associates Jan 2018 - PresentDelivering a wide array of marketing support and part-time sales leadership services to help your organization reach its potential. Our speciality is small to mid-sized business who will benefit from professional sales and marketing management but do not want to invest the overhead into a full-time department leader.
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Sr. Sales ExecutiveValassis May 2018 - Dec 2021Livonia, Michigan, UsBuilding maximum value into the relationship between a brand and their local affiliates. Specialities include: co-op advertising, MDF usage, consumer activation, and integrated media campaigns. -
Vp Of Sales And MarketingLocknet Oct 2016 - Nov 2017Nicholasville, Ky, UsResponsible for leading a $40-million sales organization along with a support and marketing staff. Developed strategies for reaching the many stakeholders involved in restaurant and retail construction and maintenance decisions. -
Director Of Account Services (Formerly Multiad)Kwikee, An Sgsco Company Oct 2015 - Oct 2016Peoria, Illinois, UsResponsible for new and incremental revenue generation from a diverse mix of clients. This was accomplished through sales of new development projects, contract renewals, and consulting on better utilization of existing systems. Managed a group of skilled account managers. Served as the product manager for the Brand Center platform where I provided market-based input on the product roadmap, feature prioritization, and technical sales assistance for the rest of the business development team. -
Director Of Account ServicesMultiad Jan 2012 - Oct 2015Peoria, Illinois, UsResponsible for all revenue generation from a diverse mix of clients. This is accomplished through sales of new development projects, contract renewals, and consulting on better utilization of their systems. Manage a group of skilled account managers. Also am responsible for new business development functions for the MultiAd Solutions division. -
National Business Development ManagerMultiad Jan 2004 - Sep 2012Peoria, Illinois, Us -
Director Of Marketing And DevelopmentPeoria Symphony Orchestra Jun 1996 - Aug 1999Handled marketing, PR, and development for the PSO.
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Recas Account ExecutiveMultiad May 1994 - May 1996Peoria, Illinois, UsTrained media sales executives how to incorporated co-op advertising into their sales process to deliver increased media sales and create stronger client relationships.
Greg Potts Skills
Greg Potts Education Details
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Bradley University -
Berea High
Frequently Asked Questions about Greg Potts
What company does Greg Potts work for?
Greg Potts works for Lottery.com
What is Greg Potts's role at the current company?
Greg Potts's current role is Executive change agent.
What is Greg Potts's email address?
Greg Potts's email address is gp****@****iad.com
What is Greg Potts's direct phone number?
Greg Potts's direct phone number is +130920*****
What schools did Greg Potts attend?
Greg Potts attended Bradley University, Berea High.
What are some of Greg Potts's interests?
Greg Potts has interest in Exercise, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration, Health, Photograph, Cooking.
What skills is Greg Potts known for?
Greg Potts has skills like Marketing, Advertising, Account Management, Business Development, Sales, Management, B2b Marketing, Marketing Strategy, Marketing Communications, Public Relations, Direct Marketing, Leadership.
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