Greg Radford Email & Phone Number

United Kingdom

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London, London, Gb

A leading global technology provider in AI-driven Search, Merchandising, Recommendations and personalisation. Allowing merchandisers to create seamless, intuitive, and relevant shopping experiences that convert into sales.Our Fredhopper platform powers exceptional shopping experiences for over 400 of the world's leading brands, manufacturers and retailers.

Brighton, East Sussex, Gb

Successfully leading both the Sales and Marketing teams to grow and maintain Rocket's presence and capabilities as an agency pioneer in Customer & Employee Loyalty, Rewards and Engagement. • Lead, mentor and motivate a team of 6 across Sales and Marketing. • Set and deliver on personal and team sales targets via rewards based SaaS loyalty platforms• Identify and drive direct partnerships with global brands and agencies, generating new business opportunities•Consult with enterprise and SMB clients on best use of customer loyalty enablers such as points, card-linking, cashback, gift cards, marketplace offers, post purchase incentives and SaaS product led solutions• Shape the B2B outbound and inbound sales strategy• Perform unique target driven prospecting, lead generation and nurture campaigns - including cold calling, email automation, LinkedIn sequencing and content driven business newsletters• Develop and respond to high-level RFP’s and multi-faceted proposals, liaising and managing department stakeholders• Be a brand advocate for the business by demonstrating outstanding insight selling skills, account management and direction• Create and deliver the B2B digital marketing strategy to drive awareness and lead conversion through paid campaigns• Enhance the business strategy by providing innovative revenue driving opportunities• Generate consumer subscription revenue through proprietary Saas platforms• Plan and execute innovative B2C acquisition marketing campaigns using Affiliates, Social, Web, SEO, PPC, ECRM and PN’s • Reduce churn of subscribers of owned platforms through high-value proposition retention campaigns • Set and monitor the P&L including the Sales & Marketing performance and development budget• Regularly improve the entire brand identity across all channels• Deliver the end-to-end process of new product builds.• Attend board meetings to represent my departments, providing regular structured reports and sales forecasting

Brighton, East Sussex, Gb

London, Gb

Transitioning from BDM to Group Senior Sales & Marketing Manager, it was my responsibility to source, close, deliver and maintain larger scale Group EBITDA driving opportunities for the business across B2C as well as B2B.Consistently over delivering on targets of £6.2m in 2015 to £25.3m in 2019, I:• Analysed, planned and agreed the yearly sales target for the business to be presented at board level• Assessed and reviewed the entire B2B Sales income against target and produced update reports• Researched, produced and presented business cases to Leadership for incremental revenue• Created, managed and executed marketing and sales activation campaigns to align In-Cinema, on screen and Retailer Gifting at peak trading seasons.• Launched a new pricing strategy for corporate ticketing, taking it to market across customer loyalty and sales promotions• Developed, marketed and sold in cinema advertising campaigns including sub-brand sponsorship, on screen advertising, naming rights and experiential events globally• Proactively created new business sales strategies and brand partnership opportunities, actively marketing to large blue-chip businesses that incorporated events, advertising, partnerships, gifting and ticketing• Project managed, marketed and sold the launch of a cinema subscription platform into the B2B market• Managed and incentivised the Membership Retention, Advertising and Corporate Ticketing Teams, providing a total of 8 team members with business and product updates• Built and maintained good working relationships with suppliers• Leveraged key contracts to maximise cross-selling opportunities• Managed print production, fulfillment, delivery and stock control of all gifting and ticketing products in cinema, online and in retailers

London, Gb

Responsible for Electronic Gift Cards (EGCs), Bulk Cinema Vouchers for employee rewards and incentives and Digital Cinema Media (DCM), planning advertising campaigns for brands across the ODEON estate.

Headhunted to build pipeline and drive new business sales, responsible for:• Sourcing new business, selling integrated advertising campaigns and content design to high end retail and corporate brands• Pitching and closing new business • Maintaining strong relationships and upselling to existing clients who had followed me from previous role, as well as building relationships with and selling to new clients• Handling client briefs - Understanding their brand guidelines and working to them, qualifying the client at each stage of the sales cycle• Working on numerous projects with the Creative teams simultaneously to provide creative briefs • Overseeing projects from start to finish - Briefing the internal team on new projects, working to deadlines and managing client expectations, quality controlling and ensuring all teams are working to the brief and within budget• Collaborating with sister agency in New Zealand. Organising and attending video conferences with company directors and CEO outside of working hours

Austin, Tx, Us

• New business, selling in-store audio, visual, scent and experiential equipment and content as well as above the line advertising to UK and global clients• Building and maintaining strong working relationships allowing me to up sell to existing client base • Communicating with clients and creative agencies at Senior Management level • Building informative presentations for client meetings throughout the sale cycle • Closing new business wins – Including single project worth £750K • Working with third party surveyors to incorporate Mood audio visual solutions within site plans and schematics • Working with Project Managers and briefs to create proposals efficiently • Working with internal creative team to ensure high quality and to craft bespoke audio-visual content• Continuously exceeded annual (fiscal year) targets• Working with internal teams – Content Production and Installations to ensure projects are completed on time and within budget

Managed a team of highly skilled Telemarketers.