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A proven entrepreneur and senior executive in the residential real estate industry with a successful track record in sales leadership, lead generation, product and technology development, marketing and media strategy, funnel optimization, budgeting and P&L management, leadership development, institutional investment in single family rental and cross-promotion of mortgage and title insurance.Experience ranging from successful startup and exit, regional brokerage leadership and public company national operations. Special abilities in consumer experience design. Passion for envisioning an exciting future state, sharing it with contagious enthusiasm, and inspiring a team to drive toward it.
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Chief Demand OfficerHomeowner.AiMooresville, Nc, Us
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Executive Vice President - Revenue GrowthColdwell Banker Apr 2023 - Aug 2024Madison, Nj, UsRan the Coldwell Banker Leads Group, a division that created and managed all sources of company-generated business, including corporate relocation, referral partnerships, web leads and targeted lead generation programs. Responsible for driving $180m in revenue annually. Helped lead the design and execution of our customer acquisition, lead management, product bundle, transaction simplification and app development strategy. Our team increased lead conversion by 90% and doubled the attachment rate of mortgages and title insurance by packaging this bundle of services as a simpler, easier and more transparent way to buy a home. -
Executive Vice President - Central RegionColdwell Banker May 2021 - Mar 2023Madison, Nj, UsSales and Operations Leadership for Coldwell Banker Realty in the Central Time Zone overseeing 105 offices and 8,700 sales professionals who represented more than $24 billion in annual sales volume. The team recruited over 1,000 agents each year in the central region. Co-developed and launched a national coaching program impacting more than 10,000 Coldwell Banker agents in the first year.
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Chief Strategy OfficerAppreciate Holdings, Inc. (Nasdaq: Sfr) Jan 2019 - May 2021OwnAmerica (see below) was acquired in 2019 by Renters Warehouse, a division of Appreciate Holdings, the largest SFR property management firm in the US with 40 metros and over 20,000 homes under management. The combination of OwnAmerica and Renters Warehouse was the fist end-to-end solution for real estate investors to research, plan, acquire, lease, maintain and sell single family rental homes. The Chief Strategy Officer's role is to fuse the pieces together and champion this new kind of real estate services company. -
Founder, CeoOwnamerica Sep 2010 - Jan 2019Mooresville, Nc, UsOwnAmerica was conceived as a national brand dedicated to investment in the US housing market. It is a technology platform that provides a marketplace for the buying and selling of single family rental homes, backed by a trained and certified network of real estate investment brokers. OwnAmerica served institutional investors to help aggregate huge portfolios of SFR across the country with control and velocity. Technology in the hands of professionals. -
Managing PartnerBetter Homes And Gardens Real Estate - Rand Realty Jun 1997 - Sep 2010New City, Ny, UsChief expansion officer for a regional real estate brokerage. Rand Realty is a market leader in the northern suburbs of NYC.Grew from $7m to $50m GCI in 9 years, and launched a mortgage company and a title company to expand margins by 50%. -
Host Of Rand On Real Estate77 Wabc Radio May 2007 - Aug 2010New York, New York, UsWABC Radio is the largest talk station in the nation, and Rand on Real Estate is their call-in real estate investment show. Each show focuses on some key lesson on real estate investing, and the analysis of markets all over the USA, as requested by callers. -
AuthorAuthor Of Crash Boom! Mar 2009 - Apr 2010Crash Boom is a book about bootstrapping entrepreneurship during the Great Recession. We take a trip back to the original, The Great Depression itself, to look for lessons on how people thrived, and why. Recessions create opportunities. This recession started in housing. The opportunities start there too. Learn to play the housing market like a pro.
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Technology EvangelistCentury 21® 1995 - 1997Madison, New Jersey, UsWorked on the team that built and deployed the first version of century21.com. Headlined Tech Tour '95 and Tech Tour '96, a 70 city road show of half day technology seminars delivered to agents and brokers in the Century 21 system. This was the first time most of the members of the audience saw a web search, a digital camera or an email attachment. Driving the embrace of technology at a time when it was considered a threat was the objective. -
FounderRealtyvision Systems 1993 - 1995Developed one of the first consumer-facing real estate technology products. RealtyVision was a touch screen real estate kiosk that gave the consumer access to interior photo tours of homes in 1993. While pitching the CEO of Century 21 on the virtues of this technology, I was offered a chance to join the nations largest real estate company to promote the internet in real estate.
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Loan OfficerOnbank 1990 - 1993Mortgage originator for an upstate NY mortgage banker. Closed $25m/ year in loan volume, learned how to sell, and how to finance real estate.
Greg Rand Skills
Greg Rand Education Details
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Siena CollegeMarketing And Management
Frequently Asked Questions about Greg Rand
What company does Greg Rand work for?
Greg Rand works for Homeowner.ai
What is Greg Rand's role at the current company?
Greg Rand's current role is Chief Demand Officer.
What is Greg Rand's email address?
Greg Rand's email address is gr****@****ica.com
What is Greg Rand's direct phone number?
Greg Rand's direct phone number is +191448*****
What schools did Greg Rand attend?
Greg Rand attended Siena College.
What are some of Greg Rand's interests?
Greg Rand has interest in Investing, Investments, Real Estate, Real Estate Training, Investment Training.
What skills is Greg Rand known for?
Greg Rand has skills like Real Estate, Investment Properties, Single Family Homes, Real Estate Transactions, Sellers, Residential Homes, Investors, Entrepreneurship, Real Estate Economics, Investments, Short Sales, Brokerage.
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