At Wine Enthusiast I'm helping to lead the development of a world class digital sales and marketing group to provide our advertisers with the best possible ROI for their advertising budgets. The digital programs we're delivering for brands in the wine, beer, spirits and food industries range from simple dedicated email blasts to completely custom native advertising programs that include end-to-end content development, publication and distribution through social media and our network of influencers and partners.

Boutique interactive agency serving publishers, agencies and brands with custom digital solutions to drive advertising and direct marketing revenue. Founded the company and built a virtual team of topflight digital graphic designers, UX/UI designers front end & back-end developers, social media strategists and content strategists.

Responsible for the daily operations of one of the largest daily deal sites targeting the family market. Helped lead DoodleDeals from its inception through to its recent acquisition by Plum District in November 2011. DoodleDeals.com (now PlumDistrict.com) provideds local offers in most major metropolitan areas in the US. PlumDistrict is partners with Diapers.com providing a total reach of over 3 million US households with kids 0-5.

P&L and operational oversight for the Fairchild Fashion Group web properties: WWD.COM (Women’s Wear Daily), FootwearNews.com, DNRNews.com, FashionCareers.com. Highlights:• Directly responsible for a 367% increase in subscription, advertising and jobs-classifieds revenue from 2006 to 2008. • Worked closely with the ad sales teams to develop cross-platform, integrated advertising programs for Gucci, Yahoo!, The New York Times, Cotton Inc., M.A.C. Cosmetics, American Express and many other other endemic and non-endemic brands. • Worked closely with the Conde Nast Consumer Marketing group to optimize digitally based subscription sales efforts for WWD.COM and the print versions of Women’s Wear Daily, Footwear News and DNR. • Led the re-launch of WWD.COM in 2008. Project duties included: o Primary stakeholder and decision maker for all phases of the build. o Leading a diverse team of up to 25 web development professionals including graphic designers, front-end and backend engineers, product managers, project managers, information architects, content developers, editors, site producers, QA engineers. o Lead the internal cultural change from a static print news publishing mindset to a modern digital news service for the fashion and retail industries. Responsibilities included: • Daily operational oversight of the FFG Internet group • Managed a staff of 16 in the following areas; online ad sales, product management, online creative services, front-end development, software engineering, ad operations, website traffic analysis, business analysis, social media marketing, subscription marketing, and content production with dotted line oversight of online editorial staff.• Closely managed costs to drive profitability for the group.• Participated in regular performance and strategy meetings with senior executive teams.• Managed all aspects of WWD.COM’s social media marketing

Community Connect is one of the first social media companies pre-dating Facebook. Responsible for creating all Community Connect integrated sponsorship programs and promotions for blue chip clients including: McDonalds, Pepsi, Paramount, Bacardi, Astra Zeneca, Burger King, Dodge, Ford, and Gillette by leveraging Community Connect’s online communities. Work closely with the VP of Sales and regional sales managers to develop ad sales strategies and achieve sales goals in all national regions and verticals. Responsibilities included: • Product management and product development for all sponsorship products such as opt-in email blasts, microsites, content areas, interactive multimedia tools, surveys, quizzes, mobile promotions, and immersive social networking programs • Create and manage the P&L for all sponsorships and custom advertising programs • Meet regularly with agencies and clients to present integrated marketing solutions • Ongoing audience demographic and cultural research • Manage 4 direct reports; one sales producer, two sales planners and one ad operations engineer.

Worked closely with the national sales team to develop creative marketing solutions for our ad sales clients that took advantage of iVillage’s leadership position as the largest women’s community online. Created large budget campaigns ($1MM plus) for advertisers such as L’Oreal, Unilever, General Mills, Target, Volvo and Reebok. Worked closely with media buyers and brand managers to develop and deliver custom programs designed to achieve the highest possible degree of success for our customers marketing goals. Responsibilities included: • Strategic campaign planning and management covering all aspects of the sales cycle including ideation, presentation deck development and agency/client pitch meetings • Worked closely with agency account representatives, media planners and buyers, brand managers, iVillage ad sales representatives, iVillage editorial and technical teams • Managed the production cycle for ad sales campaigns including timelines, wire frames, copy writing and editing, graphic design, technical programming, Flash programming, and reporting. • Manage a 4 person production team consisting of a graphic designer, a front-end developer, a sweepstakes producer and a project manager

Lead the production team that launched G&J’s first magazine site – Parents.com. Worked closely with the Parents.com managing editor on site structure and content strategy. Managed all internal and third party production resources for design, technical development and editorial programming. Duties included: • Working with a technology partner to develop the Parents.com content management system • Work closely with editorial producer and ad sales team on development of content areas and client promotions • Manage all vendor relationships and production budgets • Collaborated with the G&J ad sales team to develop cross-media custom programs for G&J ad sales clients