Director Of Marketing
CurrentCreated original unique branding and content and leveraged digital marketing, email, and social media to drive storytelling to position our brand as the preeminent solution in its space while simultaneously accelerating lead acquisition to drive new customer growth. Designed and cost-effectively built, new website and comprehensive digital marketing and technology strategy by vetting, negotiating agreements and pricing, and then utilizing marketing automation (Hub Spot), customer relationship management CRM (SalesForce), website platform (Big Commerce), Google Analytics, search engine optimization (SEO), search engine marketing, (SEM), and product information management (PIM). Lead the execution of email marketing, web analytics, CRM, SEO, SEM, A/B testing, CMS, localization, and paid social media. Developed and implemented a new video marketing strategy to tell the brand story, demonstrate thought leadership, and launch new products and services.