Greg’s experience in online marketing dates back to 2001 when he built and implemented the SEO strategy from the ground up at Misty Mate, Inc. Over the ensuing 10+ years in the online space, he has honed his skillset and developed an expert level knowledge of SEO and all facets therein including: Site structure, keyword research & theming, link building, link baiting and most recently content marketing. He is extremely proficient in Google Analytics, conversion rate optimization and social media marketing. Within the social media marketing area, he was the catalyst role in building out the Facebook marketing service including methodologies, cost structures, contracts and “how to” guides for the operations team to manage. He worked with the dev teams providing the feedback necessary for a polished product and headed up the testing of this service within his group before rollout.During his "off time", he has maintained ownership in a few ecommerce sites where he has further developed his knowledge of Yahoo Store and Volusion CMS platforms in addition to HTML editing in traditional website hosted scenarios (usually using Dreamweaver).