I forge Sales and Marketing cohesion.I'm a marketing leader whose journey included significant stints in sales, building new IP licensing programs, developing new consumer products, and leading globally dispersed teams. I thrive at the intersection of sales and marketing, having straddled the two at Dolby, HP, and Heinz.An energetic leader, I build creative, high-performing global marketing teams that exceed aggressive goals. My work spans Consumer Technologies, Media and Entertainment, and Consumer Packaged Goods Industries.A pragmatic marketer and effective communicator, I focus on driving results working collaboratively with cross-functional teams. My expertise is in insight-driven marketing strategy, product launches, managing external agencies and partner, field, and channel marketing programs. I'm accomplished in executive relationship management and building strategic relationships with external multinational partners, team leadership, motivation building, and the ability to influence decisions within complex corporate matrixed organizations.I am an avid cyclist and twice biked from SF to LA to raise funds for HIV/AIDS charities. My passion for travel ranges from hiking in National Parks to renting apartments in foreign capitals and trying unknown foods with the locals in Asia. Improv classes help me recharge my creativity and meditation keeps me grounded.MY KEY STRENGTHS:Global Leadership | Marketing Strategy | Planning & Execution | Channel Marketing | Partner Marketing | Field Marketing | Go-To-Market Strategy | Marketing Programs | Performance Marketing | Campaigns | Promotions | Product Launches | Relationship Building | Sponsorships | Event Marketing | Demand Generation Programs | Webinars | Storytelling | Experiential Marketing | Content Marketing | Sales Enablement | Customer Marketing | Customer Journey Maps | Customer Experience | Sales Programs | D2C, B2B, B2B2C Marketing | IP Licensing | PR | Public Speaking► Please email me: greg.rodehau@gmail.com
Listed skills include Product Marketing, Strategic Partnerships, Brand Management, Product Management, and 15 others.