It was 1989 when, as an engineer, I was "seduced by the Dark Side" of sales and marketing. Happily, the problem-solving mindset of the engineer is still strong and continues to serve me well. It has certainly guided my thinking and approach to sales and selling. Problem solving versus selling is why I've coached reps, managers, and clients to stop thinking about sales as "selling" and to think about what we do as "solving." Salespeople who are about solving problems *earn* more sales and become trusted advisors to their customers; something salespeople - and the companies they work for - who think sales is about talking people into buying and closing the sale at any cost will never be. Which one do you think leads to long term success for everyone?You're likely wondering, "What's a Conscientious Capitalists?" We all know the word conscientious means wanting to do what's right. Being a conscientious capitalist doesn't change that definition. Distilled down, I call myself a conscientious capitalist because I believe that how you make money matters. Doing what's right and making money aren't mutually exclusive, and doing what's right for me means putting the needs of others first and always being truthful. Seems really straightforward, right? We were taught this as children, yes? And yet, we've all been lied to by a salesperson. More than once. Why is that? It's because we bought into the lie that greed is good; because we've taught and directed salespeople that closing the deal is all that matters; it's because American society has been misled into believing that being rapacious is what makes you a successful capitalist. Nick Hanaeur said it best. "Being rapacious doesn't make you a capitalist, it makes you a sociopath."I'm confident that together you and I can not only change how people perceive the noble profession of sales, we can change capitalism for the better by bringing conscientiousness into how we run and grow our businesses.As for what I do and how I help you....My Sales Training Course is one way that I share what 35 years in strategic *solving* has taught me. It includes tools, templates, and a free one-hour consultation. Details are on the Courses page at https://ccs-llc.usBeyond training, I directly help solve revenue growth and predictability challenges for B2B and EdTech leaders who've started making "hero sales" and who now need someone with experience to help them develop and implement the sales strategy, sales processes, and sales leadership that scales up the business. Here's to you and your success!