Developed the business concept and all support structure from the ground up, including product technology research, testing, branding, labeling, service mix, pricing strategy, sales and financial support. Ongoing responsibilities include sales and support, assessing customer markets and online consumer behavior, developing sanzMaxxon owned cooperative online strategies to reach those markets, validating them through research, building functional business-generating websites and networks, and supporting them with management and marketing tools. Services also include cross platform integration with front of the house software, social media development, video production, local search and mobile solution capabilities. Providing a turn-key solution for everything that small to medium sized, local businesses need to obtain measurable results from the internet. Sales growth has far exceeded our capacity to produce the work requirements of our customer base, having a backlog of services to provide. As of June, 2013, sanzMaxxon owns and operates 9 websites which are at different stages of completion and optimization, which engage thousands of customers.

Designed, and implemented all structure of the small local day spa business from the ground up, including product testing, branding, labeling, service mix, product mix, merchandising, equipment testing, location selection, facility features selection, and finance. Managed architect, GC, and sub-contractors relations, and liaised with zoning, building, health department, federal, state, and city representatives, to open operation to the public. Ongoing responsibilities included hiring, firing, developing manuals, job descriptions, providing a comprehensive training program for each new employee, and overseeing a staff of up to 7 employees, and promoting cross-training and continuing education to ensure high quality treatments, customer service, and satisfaction with the overall experience. HR standard and Government compliance, vendor management, inventory management, employee scheduling, and ensuring all required staff support was available when needed. Handling all marketing and advertising research, design and implementation decisions, including print, event, promotions, corporate program, and building and maintaining the company website and online marketing strategy in coordination with all other efforts. Handling the front desk, phone calls, welcoming, checking-in, facilitating product solutions, recommending treatments, providing customer service, getting satisfaction feedback, and collecting payments from clients on the premises. Sales growth was consistent, at a rate of between 30% and 70% monthly from one year to the next. Developed a base of over 1,500 customers and reached breakeven point 23 months after opening, during a very difficult time in the US and local economy, with a higher priced service proposition than market, no brand recognition, and no company reputation at the inception.

Managed and supervised 5 manufacturer sales representatives to increase distribution and end user sales of commercial foodservice and janitorial products throughout Latin America. Developed and implemented market strategies, and alliances with key partners. Led training program creation and implementation, marketing initiatives, and customized product development to support partners, and secure long term sales growth.Worked hand in hand with major AfH Tissue Manufacturers such as Kimberly Clark, SCA, Kruger, and CMPC, in the Latin America region to integrate San Jamar's differentiated, high quality/price system dispensing solutions, and tie the strengths of the products into the opportunities in their individual markets, and influenced the evolution of their go-to-market strategies for mutual benefit. Participated in cooperation with engineering and marketing to develop customized appearance and functionality of numerous successful dispensing solutions launched with AfH Tissue partners.Held a key role in conceiving, developing strategies, selecting personnel and business structure, implementing and supporting the San Jamar Mexico distribution facility and sales offices.Participated in product development teams to increase value to market of products currently under development.Region sales were about $1.2M in 2004, and grew to approximately $3.8M (including Mexico figures) in 2008. Broke Latin America records for monthly sales, quarterly sales, and numerous product sales records frequently during that period.

Managed distribution sales for a leading AFH Tissue manufacturer in the area of South Florida and the Caribbean. Secured new distribution to cover gaps in geographic coverage and industry coverage. Established relationships with decision makers with distributors. Implemented programs and promotions designed for mutual benefit. Trained distribution sales force, and worked with them in the field to secure large end user business by leveraging differentiated added value features of dispensing systems.Tag-teamed with teammates in promotions and fairs within each other's assigned territories with good fellowship and spirit of assistance. Collaborated with the internal structure in providing feedback from market on a timely basis.Territory grew from approximately $950K to $9.5M (tenfold) in 8 years. $2M was added due to acquisition, and another $1M due to a reassignment of distribution. Achieved Elite Club membership for outstanding sales results.

Sales and Service to build client base of paging devices on company owned national network. Consult with companies interested in paging field employees on available technologies, secure new business, train employees on pager functions and capabilities.Industry was in severe decline due to migration to cellular telephone technologies. Results usually in the top 2 on a monthly basis from among 15 representatives.

Managed dynamic retail stores under supervision of the General Manager. Provided services to customers seeking athletic apparel from a consultative standpoint, and trained other employees to do the same. Received merchandise, implemented company mandated promotions, and merchandising displays, and responsible for delegating and overseeing maintenance tasks like reorganizing stock room, and general cleaning as required.Store figures grew on average in excess of 10%, held record for multiple sales for league.