Social Media Specialist
CurrentSuccessfully managed and supported external B2B, B2C and internal corporate communications, in addition to the social media presence of the largest state-owned public power organization on Facebook, Twitter, Instagram, LinkedIn, Wordpress & YouTube; provided monthly metrics reportsLaunched NYPA’s presence on new social media platforms, including Tumblr, Spotify and a test messaging platform at NYPA sites throughout the state to keep employees and visitors apprised of eventsOrganized and hosted a Social Media Summit for over 100 Public Information Officers & Social Media Specialists from various New York State agencies, with speakers from Facebook, Instagram and bit.ly; hosted internal social media workshops for staffServed on Governor Andrew M. Cuomo’s STAR (Social Technology Advisory Research) Committee, meeting monthly with NY state agency PIO’s & social media specialistsCoordinated digital asset production with external agencies and internal departmentsProvided graphic design services in creating infographics, posters and other imagery to be shared on social mediaPart of transition team for the New York State Canal Corporation takeover; currently managing NYS Canals Facebook, Twitter and Instagram platforms; launched NYS Canals Instagram pagePart of NYPA.gov web re-development team; tested design and functionality of NYPA.gov web redesign, as well as NYS Canals websiteOrganized logistics for several electric vehicle ride-and-drive events and car shows