Greg Cohen, Phd Email & Phone Number

Atlanta, GA, US

- Spearheaded the Design and Execution of Global Segments and Treatments: Led the development and implementation of global segments and treatments for Rheem's house of brands.- Co-Developed and Led the Rheem Roundtable: Partnered with the CTO to drive cultural transformation through abstract conversations with thousands of internal stakeholders and.

Remote

- Drove a 20x increase in revenue through data-driven strategy for market-facing programs.- Advised founders, board members, investors, and key leaders of the company on strategic decisions by evaluating secondary market data, conducting primary research, and identifying actionable insights.- Built a pipeline of detailed analysis to ensure the go-to-market.

Remote

- Defined and managed comprehensive go-to-market strategy and planning - including positioning, policy, launch strategy, and integration.- Served as liaison for internal and external stakeholder, helping to develop and disseminate resources for producers to better utilize and represent Coterie's products. - Led market assessment, quantitative analysis.

Remote

- Led development of product marketing messaging and communication strategy for innovative/disruptive offers as one of the first 50 employees.- Developed branded digital marketing materials ranging from websites to videos.- Served as the face of the company through product demonstrations, presentations, and partner/customer onboardings.

Greater Atlanta Area

- Designed and disseminated marketing, creativity, and entrepreneurial curriculums to a diverse graduate and undergraduate student population (27 different class sections).- Researched new theory associated with marketing consumer behavior and strategy.- Cultivated and taught in the Entrepreneurship and Innovation Institute Program and was a member of the.

Greater Atlanta Area

- Designed and conducted large-scale primary marketing research involving thousands of participants.- Published and disseminated new marketing theory through top-ranked journals, conferences, and teaching engagements.

Wherever I Am

- Conceptualized, designed, produced, and maintained rich media websites.- Consulted in grassroots and social media marketing campaigns for a diverse clientbase.- Generated passive income from automated online e-commerce businesses.

Greater Atlanta Area

Headed several major projects that revolved around rebuilding websites while optimizing for SEO and creating and managing social media accounts across a variety of social networks for Southeast Rainwater Harvesting Systems Association, Eco-Classic Homes, Resources for Residents in Communities, Robert Claiborne Morris Art, Ocean Exchange, and A..

Greater Atlanta Area

- Designed and integrated GE-Energy global Customer Relationship Management (CRM) tools into the SalesForce.com platform. - Standardized and digitized handoff processes across all GE-Energy businesses.- Drove CRM functionality from a customer, sales, and commercial standpoint.- Extended CRM reach through leading trainings, workouts, and ideation sessions.

Atlanta, GA; Scottsdale, AZ; Huntington Beach, CA

- Sales Manager - sold Digital Energy products to western region utilities, municipalities, and distributors.-- Outlined and executed plans to grow sales among accounts between 20% - 5000%.- State Business Development Strategic Manager - learned California energy initiatives as directed by the California Public Utility Council, specifically concerned with.

Salem, VA

- Applied Lean Six Sigma methods to realize a 50% cycle time reduction in picking parts.- Planned and executed e-Auctions that yielded unprecedented results; scrap premium increased $100/Ton.- Streamlined and automated processes to analyze buyer metrics and prepare for supplier negotiation.

Knoxville, Tennessee Area

- Sold in the top 1% of the company.- Led Tyson McGee Airport location to the highest Enterprise Satisfaction Quality Index score in the world; 91% of customers were “completely satisfied.”

Doctor Of Philosophy (Phd), Marketing

Activities and Societies: Member of American Marketing Association, Member of DocSig, Trainee Reviewer Journal of Consumer Research

Master Of Business Administration, Marketing

Activities and Societies: Student Ambassador and Member of the Tennessee Organization of MBA’s

Bachelor Of Science, Advertising

Activities and Societies: Member of the University of Tennessee chapter of the American Advertising Federation Nationally Certified.