Greg Cohen, Phd Email & Phone Number

Atlanta, Ga, Us

- Spearheaded the Design and Execution of Global Segments and Treatments: Led the development and implementation of global segments and treatments for Rheem's house of brands.- Co-Developed and Led the Rheem Roundtable: Partnered with the CTO to drive cultural transformation through abstract conversations with thousands of internal stakeholders and leaders, bridging personal and professional boundaries.- Enhanced Customer Understanding: Collected primary data and conducted insightful analyses to inform and improve various projects and processes across Rheem, ensuring alignment with customer expectations and market trends.- Conducted Quantitative Customer Analysis: Performed in-depth analysis on customer preferences, integrating financial information and business strategies with expert support to foster data-driven, customer-centric decisions.- Advocated for Customer Voice: Represented the voice of the customer and their data at an enterprise level, ensuring their needs and preferences are prioritized.- Strengthened Customer Relationships: Developed data architectures and processes to better understand and serve customers, fostering long-term relationships.- Managed Diverse Resources: Oversaw internal and external resources, including direct reports, core team members, consultants, and customer study vendors, to support sustainable hiring practices and optimize cost strategies.

Remote

- Drove a 20x increase in revenue through data-driven strategy for market-facing programs.- Advised founders, board members, investors, and key leaders of the company on strategic decisions by evaluating secondary market data, conducting primary research, and identifying actionable insights.- Built a pipeline of detailed analysis to ensure the go-to-market strategy stayed consistently in-touch with our partners and insureds.- Collaborated on a successful $50 Million Series B raise.

Remote

- Defined and managed comprehensive go-to-market strategy and planning - including positioning, policy, launch strategy, and integration.- Served as liaison for internal and external stakeholder, helping to develop and disseminate resources for producers to better utilize and represent Coterie's products. - Led market assessment, quantitative analysis, qualitative feedback, and represented the market internally with Product Management, Customer Experience, and Engineering.- Acted as the Subject Matter Expert (SME) for products both internally and externally.- Educated internal and external stakeholders on the problems we solve for our small business owners, agents/producers, and partners.- Planned and led cross-functional efforts to drive successful product alpha and beta programs and launches.

Remote

- Led development of product marketing messaging and communication strategy for innovative/disruptive offers as one of the first 50 employees.- Developed branded digital marketing materials ranging from websites to videos.- Served as the face of the company through product demonstrations, presentations, and partner/customer onboardings.

Greater Atlanta Area

- Designed and disseminated marketing, creativity, and entrepreneurial curriculums to a diverse graduate and undergraduate student population (27 different class sections).- Researched new theory associated with marketing consumer behavior and strategy.- Cultivated and taught in the Entrepreneurship and Innovation Institute Program and was a member of the faculty that won the GCEC Award for Mainstreet in the first year of the program.- Served as the faculty advisor for the GSU Chapter of the American Marketing Association and committee member for executive Ph.D. and masters programs.

Greater Atlanta Area

- Designed and conducted large-scale primary marketing research involving thousands of participants.- Published and disseminated new marketing theory through top-ranked journals, conferences, and teaching engagements.

Wherever I Am

- Conceptualized, designed, produced, and maintained rich media websites.- Consulted in grassroots and social media marketing campaigns for a diverse clientbase.- Generated passive income from automated online e-commerce businesses.

Greater Atlanta Area

Headed several major projects that revolved around rebuilding websites while optimizing for SEO and creating and managing social media accounts across a variety of social networks for Southeast Rainwater Harvesting Systems Association, Eco-Classic Homes, Resources for Residents in Communities, Robert Claiborne Morris Art, Ocean Exchange, and A. Brown-Olmstead Associates.

Greater Atlanta Area

- Designed and integrated GE-Energy global Customer Relationship Management (CRM) tools into the SalesForce.com platform. - Standardized and digitized handoff processes across all GE-Energy businesses.- Drove CRM functionality from a customer, sales, and commercial standpoint.- Extended CRM reach through leading trainings, workouts, and ideation sessions.

Atlanta, Ga; Scottsdale, Az; Huntington Beach, Ca

- Sales Manager - sold Digital Energy products to western region utilities, municipalities, and distributors.-- Outlined and executed plans to grow sales among accounts between 20% - 5000%.- State Business Development Strategic Manager - learned California energy initiatives as directed by the California Public Utility Council, specifically concerned with minority businesses.-- Developed a business model, leveraging minority content, to optimize Energy Services volume and ability to sell in the state of California.- Strategic Marketing Manager - prepared ARRA technical response summary by gathering intelligence from all war room participants and presenting it in a tracker as actionable planning items for securing stimulus funding.-- Created state profiles policy and regulatory environments around Smart Grid.- Pricing Analyst - identified region pricing guidelines globally while establishing new list prices for respective gas turbine repair scopes defined by the transactional catalog team.-- Strategically recalibrated proposed prices to win, final prices, and list prices in the Repair Commercial System while creating a standard operating procedure.

Salem, Va

- Applied Lean Six Sigma methods to realize a 50% cycle time reduction in picking parts.- Planned and executed e-Auctions that yielded unprecedented results; scrap premium increased $100/Ton.- Streamlined and automated processes to analyze buyer metrics and prepare for supplier negotiation.

Knoxville, Tennessee Area

- Sold in the top 1% of the company.- Led Tyson McGee Airport location to the highest Enterprise Satisfaction Quality Index score in the world; 91% of customers were “completely satisfied.”

Doctor Of Philosophy (Phd), Marketing

Activities and Societies: Member of American Marketing Association, Member of DocSig, Trainee Reviewer Journal of Consumer Research

Master Of Business Administration, Marketing

Activities and Societies: Student Ambassador and Member of the Tennessee Organization of MBA’s

Bachelor Of Science, Advertising

Activities and Societies: Member of the University of Tennessee chapter of the American Advertising Federation Nationally Certified.