Greg Downey

Greg Downey Email and Phone Number

Professor @ Full Sail University
New Smyrna Beach, FL, US
Greg Downey's Location
Port Orange, Florida, United States, United States
Greg Downey's Contact Details
About Greg Downey

Thirty years in sports and entertainment as a strategist, business development and affairs executive and marketer. A background that is unique in its breadth, covering all areas of sports and entertainment including athlete representation, corporate partnerships, marketing, business development, movies, television, music, celebrities, gaming, business affairs and home entertainment. A well versed multi-faceted executive having worked at agencies, three global sports properties, a broadcast television network and Hollywood studio, and the most recognized brands in the world. BS, JD.Specialties: Entertainment MarketingSports MarketingRelationship ManagementCorporate PartnershipsContract NegotiationBrand Strategy

Greg Downey's Current Company Details
Full Sail University

Full Sail University

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Professor
New Smyrna Beach, FL, US
Greg Downey Work Experience Details
  • Full Sail University
    Professor
    Full Sail University
    New Smyrna Beach, Fl, Us
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  • Full Sail University
    Professor
    Full Sail University 2015 - Present
    Winter Park, Fl
    Full Sail University is one of the world’s premier educational institutions in the fields of Film, Music, Show Production, Gaming, Marketing, Graphic Arts, Animation, and the business of the Sports and Entertainment Industry.Professor in the Business School● Digital Marketing Law● Professional Development● Intellectual Property● Legal Issues in Sports● Extensive expertise in using Online Learning Management Systems
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  • Venue Strategies Llc
    Principal
    Venue Strategies Llc 2016 - Present
    Greater New York City Area
    Venue Strategies works with companies, governments, entrepreneurs, and institutions to create the places and experiences that drive economic growth and development in communities worldwide. We are routinely engaged across strategic and functional lines, with particular emphasis on the planning, development, financing, and operation of sustainable, destination-oriented developments, including multi-purpose sports venues, special event and entertainment complexes, mixed-use lifestyle centers, experience-based recreation, and tourism-based destinations.
  • Globalcraft Media + Studios
    Partner
    Globalcraft Media + Studios 2010 - 2017
    Founded with Wieden & Kennedy and McKinsey alums, GMS is a creatively-led consultancy, matching brands, artists, technologists and investors with original creative concepts, independent financing and each other. Clients include Google, Charles Barkley, NHLPA, Hall of Fame Foods, John Carpenter, USA Ultimate and NASCAR.Founding Partner/Senior AdvisorDeveloped client relationships and oversaw those relationships.Crafted, negotiated and instituted agreements with clients and for clients.Led advisory services in deal structuring, negotiating and strategy.
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  • Lpga
    Vice President, Strategic Partnerships
    Lpga 2013 - 2015
    Daytina Beach, Fl
    The Ladies Professional Golf Association is one of the longest-running women's professional sports associations in the world. Founded in 1950, the organization has grown from its roots as a playing tour into a non-profit organization involved in every facet of golf. Vice President, Strategic PartnershipsOversaw Corporate Partnerships, Business Development, Licensing and Research.Led the teams that manage the relationships with official marketing partners, licensees and other partners, as well as the effort to obtain new partners.Headed up strategic development. Reported to Chief Commercial Officer.
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  • Nascar
    Senior Director, Brand And Consumer Marketing
    Nascar 2012 - 2013
    Daytona Beach, Florida Area
    The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. Senior Director, Brand and Consumer Marketing Oversaw the Brand Marketing, Consumer Marketing and Multicultural Marketing Divisions.Led team responsible for strategic direction, brand positioning and oversight of the creative agencies.Reported to VP Marketing.
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  • Lionsgate
    Co-Executive Producer, The Perfect Game
    Lionsgate Jan 2006 - Apr 2010
    The Perfect Game is a 2009 American drama film directed by William Dear, based on the 2008 book of the same name written by W. William Winokur.[1] The film is based on the events leading to the 1957 Little League World Series, which was won by the first team from outside the United States, the Industrial Little League of Monterrey, Mexico, who defeated the heavily favored U.S. team
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  • The Coca-Cola Company
    Group Director, Entertainment Marketing
    The Coca-Cola Company 2006 - 2010
    Greater Atlanta Area
    World’s largest beverage company with products distributed in over 200 countries. Often named as the most valuable and recognizable brand in the world. Coca-Cola North America Marketing oversees the marketing endeavors of company’s brands in the United States and Canada. Group Director, Entertainment Marketing Oversaw all aspects of Coca-Cola North America’s (CCNA) marketing endeavors related to Entertainment—television, movies, home entertainment, music, celebrities and gaming. Advised brand teams and customer teams across the portfolio on building marketing plans and brand building through the use of entertainment platforms. Managed the team that created integrated marketing campaigns on-air and at retail for shows such as American Idol, 24, Jimmy Kimmel Live, Lost, The Oscars, CMA’s and The American Music Awards. Responsible for securing musical acts and the activation of Coke’s music festival at the NCAA Final Four.Oversaw Coca-Cola’s product placement efforts, resulting in Coca-Cola being the most placed brand in television and films 2006 through 2009. Developed and maintained key relationships with content creators such as studios, networks, music labels and branded entertainment agencies. Worked as advisor to brand teams on building annual marketing plans, including positioning, strategy and target-relevant executions around entertainment.
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  • Nbc Universal
    Vice President, Branded Entertainment
    Nbc Universal 2002 - 2006
    Greater Los Angeles Area
    One of world’s leading media and entertainment companies, NBC Universal owns and operates a portfolio of news and entertainment television networks (NBC, USA, Bravo, Sleuth, SyFy, MSNBC, and CNBC), a motion picture company (Universal Pictures), a television production studio, and theme parks. Vice President, Branded Entertainment -Established one of the first divisions dedicated to integrating corporate branding and messaging into the content of broadcast and cable television content. -Developed marketing and branding initiatives with corporate partners in which their products or services were integrated into the content of programming telecast on NBC Universal broadcast and cable outlets. -Created on and off-air sponsorships such as the Ford Summer Concert Series on the Tonight Show, Campbell Soups’ sponsorship of American Dreams and Staples partnership with The Office.-Key conduit between show production teams, Ad Sales, Business Affairs and Marketing to create branded entertainment and integrated marketing experiences for advertisers. -Worked as part of the business affairs unit, negotiating talent agreements and licenses for scripts, pilots, show orders and renewals.-Liaised with Universal Studios Partnerships division to coordinate integrated marketing campaigns for corporate clients utilizing television, motion picture, theme park and home video/DVD assets.
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  • United States Olympic Committee
    Director, Business Development, Entertainment Properties
    United States Olympic Committee 1998 - 2002
    Entity responsible for the training and administration of the U.S. Olympic Team. Its Marketing Division is responsible for raising funds through corporate sponsorships and licensing Olympic marks. The Entertainment Properties Division raises revenue and builds the Olympic brand through entertainment properties such as television, home video, radio, motion pictures, theatrical and special events. Director, Business Development, Entertainment Properties (USOEP)-Recruited internally by the Chief Executive Officer to evolve the broadcast division into USOEP. Managed the Division’s $14 million yearly revenue responsibilities. -Developed and managed corporate partner marketing, such as sponsorship of events, sports national governing bodies, motion pictures, home videos and television properties. -Oversaw USOC’s relationship with NBC, broadcast partner for the Olympic Games. -Responsible for the production, distribution, sponsorship, advertising arrangements and pro forma for the USOC’s half-hour magazine-style syndicated TV show, U.S. Olympic Gold. -Developed marketing partnerships for Olympic broadcast and home video assets. -Administered the USOC’s television production partnership with Bud Sports Productions. Senior Manager, Marketing-Recruited to develop integrated marketing and sponsorship partnerships between the 39 Olympic Sports (NGBs) and Olympic sponsor family. -Developed $75 million in NGB corporate sponsorship and marketing agreements. -Developed and implemented an umbrella strategy for bundling diverse NGB marketing, sponsorship and broadcast properties to create brand relevant corporate alliances. -Oversaw marketing and sponsorship for the 1998, 2000, and 2002 U.S. Olympic Team Trials on NBC and ESPN (over 100 events). -Facilitated and developed endorsement arrangements between Olympic athletes and corporate partners.
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  • United States Olympic Committee
    Senior Manager, Sports Marketing
    United States Olympic Committee 1996 - 1998
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  • Jim Kelly Enterprises
    Vice President
    Jim Kelly Enterprises 1992 - 1996
    A sports marketing, event management and athlete representation agency whose clients are professional athletes and coaches, offering services in marketing / endorsement representation and contract negotiation with the leagues. Vice President -Supervised sports marketing practice developing strategic integrated marketing alliances between consumer goods companies and sports properties/athlete endorsers to promote sales, stage hospitality, deliver brand messaging and drive foot traffic. -NFL Player Agent; represented Jim Kelly and negotiated Player Contracts for drafted and free agent players. Represented athlete clients to advertising agencies and corporate partners to create endorsement campaigns. -Negotiated Jim Kelly's national broadcast agreement with NBC and ESPN, and administered his local television and radio shows, including marketing and sponsorship arrangements. -Developed grassroots marketing for the Jim Kelly Celebrity Football Camp. Executive Director of the Kelly for Kids FoundationReported to the Board of Directors. Responsible for general operations of charity events, such as celebrity golf tournaments, football shoot-outs, softball games and various galas and dinners.

Greg Downey Skills

Sponsorship Strategic Partnerships Integrated Marketing Sports Marketing Marketing Strategy Entertainment Brand Management Relationship Marketing Sports Social Media Marketing Digital Media Brand Architecture Contract Negotiation Sales Presentations Relationship Management

Greg Downey Education Details

Frequently Asked Questions about Greg Downey

What company does Greg Downey work for?

Greg Downey works for Full Sail University

What is Greg Downey's role at the current company?

Greg Downey's current role is Professor.

What is Greg Downey's email address?

Greg Downey's email address is gr****@****oad.com

What is Greg Downey's direct phone number?

Greg Downey's direct phone number is +138627*****

What schools did Greg Downey attend?

Greg Downey attended University At Buffalo School Of Law, Penn State University.

What skills is Greg Downey known for?

Greg Downey has skills like Sponsorship, Strategic Partnerships, Integrated Marketing, Sports Marketing, Marketing Strategy, Entertainment, Brand Management, Relationship Marketing, Sports, Social Media Marketing, Digital Media, Brand Architecture.

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