Greg Shearson

Greg Shearson Email and Phone Number

Chief Executive Officer at Ethos Pet Brands @ Ethos Pet Brands
Greg Shearson's Location
Big Sky Meadow Village, Montana, United States, United States
About Greg Shearson

Transformative and results-driven, Greg Shearson holds over 30 years of experience leading diverse organizations and executive teams to improve performance. On a dedicated mission to raise the bar within the Health and Wellness industry, Greg currently serves as Chief Executive Officer for brain-boosting baby food brand Cerebelly.Greg has developed novice brand strategies, led M&As, and influenced the build-out of successful customer development frameworks like PepsiCo, Procter and Gamble, and Ancient Nutrition. Specialties include Driving Growth, Organizational Leadership, Brand Management, Product Innovation, Operational Improvement, Supply Chain Management, Customer Development, Merger, and Acquisition Integration work. He has delivered in varied environments, from big companies to start-ups, turn around, and private equity sponsored deals.Public trust, science, and promoting wellness, starting at infancy, are central to Cerebelly’s mission. Greg is committed to helping improve the quality of life through Cerebelly alongside community and partnership initiatives.

Greg Shearson's Current Company Details
Ethos Pet Brands

Ethos Pet Brands

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Chief Executive Officer at Ethos Pet Brands
Greg Shearson Work Experience Details
  • Ethos Pet Brands
    Chief Executive Officer And Board Member
    Ethos Pet Brands Jul 2023 - Present
    Ethos Pet Brands is a merger of equals between Natural Balance and Canidae Pet Food Companies. Stepped into the CEO role to lead the integration and growth agenda of this new specialty pet food and nutrition company. Ethos Pet Brands is approximately $400M in Revenue, has over 150 team associates and operates a state of the art modernized facility in Texas. Stepped into the CEO role to lead the integration and growth agenda of this new specialty pet food and nutrition company.
  • Cerebelly
    Ceo; Current Board Of Directors And Investor
    Cerebelly Nov 2020 - Jul 2023
    Los Gatos, California, Us
    Ex Global CEO, current board member, mentor, team and brand builder. Cerebelly is a game changing start up that is providing patented, highly differentiated infant and childhood nutrition for optimal brain development. Cerebelly's products were created by a practicing neurosurgeon, neurobiologist Mom of three that is committed to providing children with the best possible start. We believe there is a better way to nourish our kids. Cerebelly unites neuroscience, nutrition, and organic, whole food ingredients to give your little ones the very best start possible.
  • Ancient Nutrition
    Ceo; Current Board Of Directors And Investor
    Ancient Nutrition Jan 2019 - Apr 2020
    Franklin, Tennessee, Us
    Stepped in to lead this fast growing health and wellness focused nutrition company as CEO. Helped Founders improve fundamentals and created a new strategic plan focused on improving the team, operating systems, financial discipline, customer relationships, consumer marketing and Go To Market model. Grew net revenue more than +50% to $130M, and turned a negative EBITDA and cash flow into positives.
  • Merrick Natural Petworks
    Ceo
    Merrick Natural Petworks Oct 2011 - Dec 2018
    Amarillo, Texas, Us
    Helped lead the Merrick Natural Pet food company from a branded $70M business to the fastest growing in the natural and organic pet specialty industry with ~$500M in sales. This 5+ year transformation led to a successful transaction. The company was sold by Swander Pace Capital and acquired by Nestle Purina Pet Care in September 2015 for the largest return in the PE firm's history.Merrick Natural Petwork's products are leaders in the Independent Pet Specialty channel, and are strong performers at Petco, PetSmart, Whole Foods Markets, online and at other leading retailers. Post acquisition, have remained as the CEO of the business which is being maintained as a completely stand alone, independent unit. Growth has accelerated and employee retention remains strong. In 2018, have been asked to integrate the previously purchased Zuke's Natural Pet Treat company into the Merrick Natural Pet Works structure highlighting Nestle's continued confidence in the team's performance.
  • Rusacks Capital Partners
    Managing Partner
    Rusacks Capital Partners Jan 2009 - Oct 2011
    Now largely a family office for investment interests. Established a private, venture investment firm focused on identifying, investing and aiding in the development of small capitalization companies toward higher growth trajectories. Committed to working with businesses in Consumer Product categories and trading industry leading experience for equity involvement and preferred co-investment. Focused on adding value and maximizing returns by providing access to capital, strategic planning, and best practices in Brand Management, Product Innovation, Operational Performance / Supply Chain Management, and Customer Development.
  • Jarden Corporation
    President And Ceo, Jarden Outdoor Solutions
    Jarden Corporation 2008 - 2008
    Us
    Recruited to integrate and improve the operating performance of this newly acquired portfolio of companies comprised of three previously independent corporations: Coleman, Pure Fishing and the K2 Holdings. Responsible for $2.6B in global sales and +10,000 employees worldwide. Reorganized portfolio into six Global Business Units with direct reporting CEOs/Presidents.
  • Pepsico
    President, Tropicana Beverages North America
    Pepsico 2004 - 2007
    Purchase, New York, Us
    Led turnaround of PepsiCo’s NA juice businesses following five years of flat topline and negative profitability. Business included Tropicana Pure Premium and juice drinks, Dole 100% juices, and the Naked Juice Company representing $3.5B in sales. Direct reports included a Naked Juice GM, a CFO, VPs of Marketing, Warehouse/Food Service Sales, R&D, Manufacturing, Chilled Direct Store Delivery Sales and Directors of HR, Consumer Research, Supply Chain, Packaging Technology and Legal.
  • Pepsi-Qtg
    President Canada
    Pepsi-Qtg 2001 - 2004
    Responsible for leading the merger of the previously independent Quaker Oats and Tropicana companies in Canada. Directed the merger of Pepsi Cola Canada into the new company a year later. Accountable for more than 1,200 employees, 3 manufacturing plants, and +$2.2B Cdn. in total system revenue delivered through direct sales and franchise bottlers. Direct reports included a CFO, 3 Marketing VPs, VP Sales, VP Pepsi Development/Franchise Management, and Directors of HR, Supply Chain, R&D, Legal, and IT.
  • Quaker Oats
    President, Altus Food Company; Vice President Quaker Strategy And New Ventures
    Quaker Oats 1999 - 2001
    Purchase, New York, Us
    Hired by the Quaker CEO to identify sizeable new growth opportunities. Led teams evaluating options for expansion and acquisition. Created the concept, and finalized the deal, of a Functional Food & Beverage Joint Venture with Novartis. Promoted to run as President. Mission was to develop products delivering physiological benefits beyond nutrition, without taste or convenience compromise. Served as key interface with senior executives from both organizations and the Altus Board of Directors.
  • Sara Lee Foods
    Vice President, Marketing And Research & Development, Bakery Division
    Sara Lee Foods 1997 - 1999
    Chicago, Il, Us
    Recruited to help turn around this declining business. Established new organizational team structure, upgraded team, and restructured R&D organization to improve expertise, consumer insights and accountability.
  • Procter & Gamble
    U.S. Marketing Director, U.S. Beauty Care Division
    Procter & Gamble 1995 - 1997
    Cincinnati, Ohio, Us
    Responsible for the Oil of Olay, Clearasil, and Noxzema brands with added responsibility in 1996/1997 for the largest Personal Cleansing Brands of Zest, Safeguard and Ivory. Organization included 6 Brand Managers and 18 Assistant Brand Managers and oversight of 5 Advertising Agencies.
  • Procter & Gamble
    Poland-- Marketing Director & Brand Manager, International Division
    Procter & Gamble 1992 - 1995
    Cincinnati, Ohio, Us
    Volunteered for this developmental assignment to be a leader in the Eastern European start-up. Helped Poland go from two initial brands with under $10MM in sales, to 25 brands with $350MM in sales in just under 4 years. Recruited, trained and helped grow the Marketing organization from 5 original locals to over 55 employees. Promoted to Marketing Director, added responsibilities to include the Laundry, Cleaning and Paper Brands representing over $200MM in sales.
  • Procter & Gamble
    U.S. Brand Manager
    Procter & Gamble 1987 - 1991
    Cincinnati, Ohio, Us
    Joined as entry level marketing assistant and promoted to Brand Manager within the Folgers Coffee business unit.

Greg Shearson Skills

Strategy Cross Functional Team Leadership Customer Insight Start Ups Strategic Planning Product Development Brand Management Leadership Marketing Strategy Management Consumer Products Mergers And Acquisitions Marketing Product Innovation Entrepreneurship Integrated Marketing Private Equity Supply Chain Management Crm

Greg Shearson Education Details

  • University Of Pennsylvania
    University Of Pennsylvania
    Bachelor’S Degree

Frequently Asked Questions about Greg Shearson

What company does Greg Shearson work for?

Greg Shearson works for Ethos Pet Brands

What is Greg Shearson's role at the current company?

Greg Shearson's current role is Chief Executive Officer at Ethos Pet Brands.

What is Greg Shearson's email address?

Greg Shearson's email address is dw****@****era.com

What is Greg Shearson's direct phone number?

Greg Shearson's direct phone number is +131259*****

What schools did Greg Shearson attend?

Greg Shearson attended University Of Pennsylvania.

What skills is Greg Shearson known for?

Greg Shearson has skills like Strategy, Cross Functional Team Leadership, Customer Insight, Start Ups, Strategic Planning, Product Development, Brand Management, Leadership, Marketing Strategy, Management, Consumer Products, Mergers And Acquisitions.

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