BOSS Capital Partners is a boutique investment firm focused on Series Seed through Series B technology businesses. Our team is composed of successful veterans in the start-up space who work to identify, invest, and assist our portfolio companies using the Business Operating Support System (BOSS) to achieve an optimal exit.

I am squarely focused on on helping startup founders through all forms of startup assistant programs, including, incubators, accelerators, universities, hackathons, maker Labs and government programs.

In April 2016, eBay Enterprise Marketing Solutions was rebranded Pepperjam during a transaction that earned the company the “Tech Deal of the Year Over $250 million” award. The $985 million deal included the purchase and sell of more than 14 companies, and Greg assumed the role of Chief Strategy Officer for Pepperjam to chart the company’s trajectory during the rebranding and internal reorganization. Throughout his time as Chief Strategy Officer, Greg implemented internal best practices, created operational teams and streamlined process for better efficiencies all the while working on a world-class technology roadmap for building on the expanding business.

Greg founded AdAssured in 2013 to provide comprehensive affiliate channel compliance to enforce promotion in accordance with established merchant policies. AdAssured was developed over the course of several years and includes a single point dashboard that displays all violations and supportive evidence in one location to appropriately inform strategy and next steps. Greg transitioned from the role of CEO in November 2015, bringing in Ian Francis, AffliliateTraction’s managing direct of Canada, to fill the position. In July 2016, AdAssured was acquired by Pepperjam and officially became the compliance solution, offering brand integrity for merchants and publishers running performance marketing campaigns within the network.

After the acquisition of Greg’s company, AffiliateTraction, by eBay Enterprise Marketing Solutions, Greg accepted the role of Chief Strategy Officer. As the brain behind the many valuable technologies AffililateTraction brought to eBay Enterprise Marketing Solutions, the role allowed Greg to continue to evaluate market trends, client feedback and internal requests in order to foresee opportunities for new product development, innovation and adaptive solutions. During his short time as Chief Strategy Officer, Greg was instrumental in the structuring and negotiation of the terms for what would be the 2016 “Tech Deal of the Year Over $250 million.”

Under Greg’s leadership, AffiliateTraction grew to be the largest multi-national affiliate marketing agency in the world with offices in the United States., United Kingdom, Canada and Australia. AffiliateTraction differentiated itself not just through quality service, but its entire approach by offering a unique, multifaceted and comprehensive service designed to proactively implement, manage, and grow affiliate programs for top brands and retailers. In January 2016, AffiliateTraction was acquired by eBay Enterprise Marketing Solutions and was combined with their managed services to form the framework for a new, high-touch elite services division.