Greg Shoman Email & Phone Number

Carlsbad, Ca

TALEWIND CREATIVE CRAFTS AND TELLS YOUR STORY TO ACCELERATE YOUR BRAND.We focus on brand story, creative and content in combination with our sister companies, Scratch Media (video production and motion graphics) and Lionshead Studios (photography and photo editing), all under one roof with Studio 760, the largest studio south of L.A. This allows us to provide full creative services from concept through production in a lean, efficient model with some of the best talent in San Diego. And we've done it for some of the best brands, from TaylorMade Golf and adidas Golf to the Golden State Warriors, St. Louis Blues, Vegas Golden Knights, TopGolf/Toptracer, Solatube Daylighting, National Funding, Fiberbuilt Golf and more.

Carlsbad, California, United States

Headed up the brand, product marketing and demand creation efforts for one of the industry's fastest-growing housewares companies. CleverMade creates smarter product designs and employs intelligent engineering to improve upon the utility, usability and sustainability of products across a wide variety of categories. In my time there, I architected a complete brand refresh, web site re-design, update of all packaging and merchandising and refinement of all digital marketing elements. Additionally, internal focus was on building and growing the marketing team, establishing a product marketing function and putting processes in place for planning and managing all marketing efforts. Results included maximum team efficiency and output as well as 100+% growth in eCommerce revenues.

Carlsbad, California, United States

Have functioned in key creative and strategic roles for a variety of clients, including such brands as DJO Global (new consumer division with the DonJoy Performance and Compex brands), SKLZ, Barona Valley Ranch Resort & Casino (Telly Award winning TV spots), Musicmatch.com, Total Training, LPL Financial Services, Full90 protective soccer headgear, Road Runner Sports, DC Shoe Company, and more. Writing includes both creative work (TV and print advertising, direct marketing, collateral, Web sites, corporate naming/ID) as well as business writing (business/marketing plans, investor documents, presentations).

Carlsbad, Ca

THE LEADING SPORTS SKILL TRAINING AND ATHLETIC PERFORMANCE COMPANYCombines innovative training products with industry-leading instructional content, customized online training programs, and sport-specific training and combine events. The brand has been established to define and lead a unique category in sporting goods, with the vision of elevating the athlete in each of us. Drove corporate strategy and the branding of the company and its products, creating distinctiveness and consistency across all points of contact with consumers and retailers, including TV, print, radio, Web, social, content, packaging, in-store merchandising/POP, collateral, etc. Functioned as the company's brand champion/pitbull, creative director, strategist, etc. and managed a team of 14 across all areas of the marketing mix. Helped build the company from $14 million to $70 million in revenue and successfully attract significant equity funding.

(Full-service boutique brand agency)With a design partner, offered a breadth of strategic and creative services ranging from brand and strategy workshops to development of print, TV, direct mail, environmental, and online communications. Served a variety of clients and industries such as Barona Valley Ranch Resort and Casino, Incase Designs carrying solutions, Versera Performance Learning, Mariposa casino CRM software, Fortress watches, OnBoard Baby accessories, Pasta Moto restaurants, Road Runner Sports running gear, Tulip BioMed medical instruments, Wine Adventure magazine, Pro Performance Sports training equipment, and Rhino Linings truck bed liners.

(ASP for online auction functionality)Established the company’s branding/positioning, and created the online auction-builder product’s interface and marketing, yielding both significant market awareness as well as the most rapid customer acquisition rate in the industry. Established operations and marketing for an international joint venture with Telefónica (Spain, and Latin America). Authored investor plans and presentations yielding over $20 million, plus provided copywriting for Web site, collateral, and PR.

(full-service Web strategy, development, and on-line marketing company, 1998-99)Helped the company pitch, win, and manage high-profile clients such as WD-40, Nike, Barona Casino, Motor Trend, and American Golf. Restructured the company for increased operational efficiency, and broadened core capabilities by establishing a Marketing Services department. Led the company’s strategic planning group, and provided interface consulting and content development for key client sites and online marketing.

(World’s largest software company’s Sidewalk.com online city guide)Established key promotional relationships to increase Sidewalk user base. Created and implemented the marketing plan to launch San Diego Sidewalk and increase post-launch usership, including creative development of local advertising. Member of national Microsoft task force for new product planning.

(San Francisco office of the world’s largest advertising agency network)Got ahead of the dot-com curve (1996) to initiate interactive service offerings at McCann’s San Francisco office, generating early Web work for Hewlett-Packard, Duty Free Shops, Oracle, and California Milk Advisory Board. Also functioned as the agency lead for Oracle direct marketing and CalComp advertising (for Phillips-Ramsey, a McCann-Erickson subsidiary). Provided copywriting for AT&T Wireless direct mail efforts.

(Service company providing strategic planning, direct marketing, and customer loyalty programs)Established and managed the creation of direct marketing/catalog programs for major sporting goods and health & fitness brands (ASICS, Avia, Bally’s, Bell Helmets, Buck Knives, Life Fitness, Nordic Track, Reebok, Rollerblade, UGG), as well as turnkey loyalty programs for Aetna and Prudential health care. Wrote copy for key client catalogs.

(One of the world’s leading advertising/direct marketing agencies)Agency lead for Microsoft’s Windows Applications (Office) direct marketing efforts, which bolstered the company’s upgrade business to record levels. Notable work included management of Microsoft’s first ever direct response television effort (winning Caples, Telly, and Echo awards), and being selected by Microsoft as the sole on-site consultant to restructure operations for its Direct Marketing Group. Also helped win and manage the Autodesk business (leading CAD/CAM software company).

(Communications department for the graduate school of business – during MBA studies)Conceived and wrote collateral materials, direct mail pieces, and advertisements to promote business school programs.

(Silicon Valley advertising and public relations firm)Managed business including Intel, Acer Computers, and Big Brothers/Big Sisters.

(Leading national direct mail advertising company, 1987-88)Sold and developed direct mail programs for local and regional Bay Area retail businesses.

Ba, Economics

Activities and Societies: Lacrosse team, water polo club teams, lifeguard

Mba, Marketing