Greg Short

Greg Short Email and Phone Number

Co-Founder and CEO @ Feeds
United States
Greg Short's Location
United States, United States
Greg Short's Contact Details
About Greg Short

My career has spanned start-up, early-growth, and Fortune 500 companies in the verticals of video games, media, entertainment, and advertising. I lead teams and highly strategic partnerships to enable disruptive innovation, growth, and operational excellence. I have extensive business development, go-to-market, and change management experience, and can define a vision from ambiguity, or accelerate an existing roadmap to success.I am the author of the award winning book on contextual data analysis: ‘The Billion Dollar Paperclip’, and a graduate in Law from the University of Queensland, Australia.

Greg Short's Current Company Details
Feeds

Feeds

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Co-Founder and CEO
United States
Greg Short Work Experience Details
  • Feeds
    Co-Founder And Ceo
    Feeds
    United States
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  • Iep
    Advisory Board Member
    Iep Apr 2022 - Present
    Austin, Tx, Us
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  • Iep
    Chairman And Founder
    Iep Feb 2014 - Apr 2022
    Austin, Tx, Us
    Founded the video game industry’s first and only comprehensive knowledge accelerator program designed to increase the speed by which new-to-industry workers can deliver significant impact. Curated and managed an advisory board of more than 30 leading C-Suite executives across all aspects of the industry to align on course curriculum and desired outcomes. Developed a 40-hour online curriculum covering 60 unique subject areas with input from advisory working groups.Recruited Emmy award winning documentary production team and led interviews for 400+ active industry veterans to secure original content.Implemented career leveling, talent development, and change management/transformation programs at major studios to improve alignment between employee growth planning and core business needs. Responsible for all GTM activities. IEP has completed more than 10,000 trainings and been used by over 40 major game studios, publishes, law firms, and marketing agencies.
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  • Amazon Games
    Gm & Director, Game Growth
    Amazon Games Apr 2022 - Mar 2024
    Seattle, Washington, Us
    GM of multiple lines of business for Amazon Games including advertising, digital retail, data science, and business intelligence. Led expansion of predictive advertising capabilities to multiple new verticals delivering 1,030% YoY growth. Co-led pan-amazon games business council to optimize customer touch-points, increase success with sales and retention, and synergize shared events and marketing. Led de-duplication initiative to streamline product ownership and data pipelines for game taxonomies including negotiating a new 3P data contract that reduced costs by $3M. Led efforts with science teams to increase quality of game related datasets for AI and data science and expanded cross-media analytical capabilities. Developed and led a two-day 200+ person training program for Amazon Games to improve industry expertise and reinforce Amazon Day One thinking as part of team return-to-office / post RIF employee engagement and critical talent retention strategy. The event resulted in a 12% MoM increase in employee job satisfaction and zero attrition of critical talent.
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  • Electronic Entertainment Design And Research, Inc.
    Co-Founder And Ceo
    Electronic Entertainment Design And Research, Inc. Jan 2006 - Sep 2016
    Co-Founder of the global leader in market research, data services, and insights for the video game industry. Led all business development, operations, and product development functions. Led product, engineering, and UX/CX teams for all proprietary internal and external software and SAAS applications, including the development of GamePulse®: the industry’s leading real-time 360-degree solution for analysis of video game sales and marketing activities.Recruited and mentored the game industry’s top analyst team, supporting numerous verticals including buy/sell side equity, online and physical retail, product portfolio planning, marketing agencies, consumer research, and qualitative/quantitative studies. Negotiated agreements and enabled direct integration with industry leading data providers (Nielsen, MarketTrack, Rentrak, ChartTrack/Gfk, NPD, Digital Sales platforms, etc.) to deliver increased value for mutual customers by surfacing data contextually within GamePulse as a single-source solution. Delivered revolutionary ML and neural network products for sales forecasting, product recommendation, marketing campaign analytics, and product feature optimization. Supported 2,000+ software and hardware product launches and $5B+ in investments for major studios and publishers. Negotiated successful sale to Circana/The NPD Group.
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  • Sony Online Entertainment
    Director
    Sony Online Entertainment Aug 2004 - Apr 2007
    San Diego, Ca, Us
    Responsible for Web Development and Product Management for all online services, commerce and payments, account management and entitlements, and underlying frameworks for numerous massively multiplayer online games.
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  • Guildz.Com Inc
    Founder And Ceo
    Guildz.Com Inc Mar 2002 - Jul 2004
    As Founder & CEO of Guildz.Com, I developed the world's first commercial services for massively multiplayer online games. This technology was exclusively licensed by Sony Online Entertainment in 2004 as the basis of their Station Players service, and has been the inspiration for a multi-million dollar ecosystem since adopted by numerous game publishers. Led the company through the initial licensing phase and successful exit.
  • Casters Realm Network
    Founder And Ceo
    Casters Realm Network Nov 1999 - Mar 2004
    As Founder & CEO, I developed one of the first and largest website network dedicated to massively multiplayer games. I pioneered many of the community features gamers make use of today such as player profiles, dynamic blogging, achievement unlocks and more.I led the company to be the second largest online gaming site in the world in 2000-2001 (while navigating complete revenue restructuring during the 2000 Dotcom crash). Delivered the company to an exit with UGO.com/Hearst in 2004.

Greg Short Skills

Video Games Product Management Start Ups Monetization Market Research Entrepreneurship Strategic Partnerships Interactive Entertainment Strategy Business Intelligence Management Leadership Data Analysis Digital Marketing

Greg Short Education Details

  • The University Of Queensland
    The University Of Queensland
    Law

Frequently Asked Questions about Greg Short

What company does Greg Short work for?

Greg Short works for Feeds

What is Greg Short's role at the current company?

Greg Short's current role is Co-Founder and CEO.

What is Greg Short's email address?

Greg Short's email address is gr****@****pro.com

What is Greg Short's direct phone number?

Greg Short's direct phone number is +176058*****

What schools did Greg Short attend?

Greg Short attended The University Of Queensland.

What are some of Greg Short's interests?

Greg Short has interest in Brandon Sanderson, Bmw (Automobile), Peter Griffin, Mafia Wars, Anime, American Express, Ambient Music, Gamestop.

What skills is Greg Short known for?

Greg Short has skills like Video Games, Product Management, Start Ups, Monetization, Market Research, Entrepreneurship, Strategic Partnerships, Interactive Entertainment, Strategy, Business Intelligence, Management, Leadership.

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