Greg Silveria Email and Phone Number

Partnered with executive management to develop a complete re-branding look, tone and feel program for the Visa organization, its products and services and global sponsorship initiatives. Responsible for managing an in-house design team producing close to $3 million of work annually while managing an additional $5 million budget with a number of outside branding agencies and freelance consultants. Oversaw and guided the development of a comprehensive online global brand standards site to manage both organization and product branding. Created, implemented and managed an annual global brand communications audit and training program. With responsibility for both strategic and creative brand decisions, my role was to ensure the application of leading-edge creative thinking while maintaining the integrity of the new Visa brand program and to continue to identify opportunities to elevate the internal and external presence and impact of the brand.Managed the creative development of Visa’s global sponsorship programs including the Olympic and Paralympic Games, World Cup Rugby and FIFA World Cup Football events. Responsibilities related to these programs included setting annual budgets, writing creative briefs and RFP’s, agency selection and management, conducting internal project reviews and soliciting stakeholder buy-in and building online identification toolkits to manage the program implementation process.

Served as the creative lead in the development and implementation of comprehensive corporate and consumer branding programs. This included the development of brand positioning, brand architecture, naming, brand mark creation, comprehensive identification systems, package design and comprehensive brand standards. Other related responsibilities included participating in business development for new and existing clients, presentation preparation and proposal writing, client management, project scheduling, external creative resource and vendor allocation and managing project costs. My clients included Bank of Montreal, Boston Scientific, Canadian Pacific, DuPont, FleetBoston Financial Group, General Motors, ScudderKemper Investments, State Street Corporation and United Way.

I lead the creative development for over 30 corporate and consumer branding projects in the US, Japan, Korea and Australia. My clients included Pacific Telesis/Pacific Bell, Caterpillar, ACCO Corporation, Century 21, Norwegian Cruise Line, Orix Corporation, OTC Australia, Tong Yang Corporation, and Twentieth Century Fox. My duties included daily client management, inspiring and mentoring project creative teams, naming, writing, overseeing market research efforts and project documentation.