Verde Recruiting & Consulting specializes in the digital advertising industry, with a focus on commercial roles and applications within adtech, martech, retail media, ecommerce, SaaS, DaaS, CTV and programmatic media & marketing. Key partners range from privately held $100M ARR Series C funded companies to $200B market cap publicly traded firms.Develop C-suite relationships (CEO, CRO, COO, CPO, CDO, etc.) across the advertising and marketing technology ecosystem to secure recruiting and consulting contracts from partners across the US, working on roles and projects which span the globe, inclusive of the domestic US, Americas, EMEA & APAC territories.Identify, qualify, interview and ultimately place individuals who meet highly specialized and nuanced search criteria, with a focus on commercial / revenue producing roles, including, but not limited to: Sales, Account Management, Client Services / Success, Ad Operations, Analytics, Marketing & Product Management.Prepare and present scope of services proposals to consulting partners, creating achievable timelines and milestones, which generate positive outcomes and results, while exceeding revenue and profit goals.Consulted on a year long project for F500 adtech company to build out DSP product strategy, organizational design and GTM strategy. Hired and trained regional / country leads to transition ownership post-engagement.

Criteo (NASDAQ: CRTO) is a $2B global performance marketing software company that enables commerce companies to leverage large volumes of data to efficiently and effectively engage customers and drive sales across programmatic and retail media channels.Led Criteo's Large Customer Enterprise Sales and Client Services teams in the US and Canada, representing $750M in annual revenue.Hired, trained and developed high performing team of 75 performance marketing software sales executives (VPs, managers, sellers and strategists), with P&L ownership, reporting into the EVP of the Americas.Established senior level relationships with Criteo's highest valued and most complex advertising and data partners, leveraging omnichannel data strategies, performance goals and programmatic techniques to solidify Criteo's market position as the industry's leading retargeting and commerce platform.Developed go-to-market organizational structure and strategy to maximize opportunity around Criteo’s retail media, desktop display, mobile web, app, social (Facebook/Instagram DPA), shopper marketing, CRM and omnichannel offerings.Retained and grew existing customers through Key Account Relationship Management organizational design, focused on customer service, up-sell and new product adoption sales strategies.Expanded senior holding company, agency and ATD relationships and investment through an agency centric customer strategy, meaningful commercial terms and scalable product enhancements.Nurtured relationships and up-leveled business with key customers, including Best Buy, Target, Macy’s, Walmart, Kohl’s, The Home Depot, Hudson’s Bay Company, Neiman Marcus Group, Chewy, PetSmart, eBay, Overstock.com, Office Depot, Dick's Sporting Goods, JCPenney, Under Armour, Sears, Marriott International, Starwood Hotels and IHG.

Led Criteo's Enterprise Sales teams in the US & Canada, reporting into the EVP of the Americas.Hired, trained and developed high performing team of 12 full-cycle performance marketing software sales executives (VPs and sellers), with P&L ownership, reporting into the EVP of the Americas, focused on the Retail, Travel & Classified verticals.Established a ‘customer first’ sales culture, focused on ongoing research and planning throughout the sales, launch, ramp and account hand-off process, inclusive of Customer Discovery, Account Development and Quarterly Business plans.Onboarded new advertisers and brands onto Criteo's commerce platform, delivering over $85M in new business in 2017, a 2x+ increase versus 2014 – 2016, with a direct to marketer retail focus.Developed and executed new revenue models and streams across Financial Services, Telecom and Consumer Electronics categories, while landing several key accounts across Criteo's Core Retail and Travel categories, generating over $20M in new business – including Neiman Marcus Group, Hudson’s Bay Company, eBay, Office Depot, Overstock.com, Dick’s Sporting Goods, Under Armour, Revolve Clothing, PetSmart, Citibank, H&R Block, Intuit, Sprint & IHG.

Acquired by Verizon (NYSE: VZ) in 2015, AOL is the Internet’s leading creator of original content and programmatic advertising platforms, making the buy and sell sides easier and more actionable for advertisers, agencies, publishers and technology partners.Led AOL’s National Sales team representing over $240M in annual gross revenue – 35% of AOL’s overall gross US advertising revenue, reporting into Global Head of Sales.Hired, trained and developed high performing team of 40 full-cycle sales executives (five managers and 35 sellers), responsible for selling AOL’s programmatic, technology and platform-based products, in addition to AOL custom content and media offerings.Managed through two large scale reorganizations, first to optimize the AOL sales organization and later to merge the Microsoft and AOL sales teams.Developed go-to-market strategy for client direct and agency sales channels, combining technology licensing and multiple direct media revenue models.Created metrics-driven sales culture with a hands-on approach, attending client meetings with each member of sales team across nine offices in the US.Partnered with internal stakeholders to refine product suite based on profitability levels, overhaul corresponding marketing materials and create a consistent sales process and cadence around research, client discovery, quarterly account planning and regular, standardized management meetings.

Led AOL Platforms’ East and Central US Sales teams representing over $320M in annual gross revenue – 80% of AOL Platforms’ overall gross US display revenue.Hired, trained and developed high performing team of 33 (eight managers, 17 sellers and eight AMs) on current trends in display and mobile including programmatic buying/selling, optimization technology, data management and modeling, attribution and targeting.Established senior level relationships at client direct, agency, trading desk and channel partners levels, which drove revenue and solidified AOL Platforms’ market position, including Verizon, AT&T, Citi, Starwood Hotels, Bank of America, Procter & Gamble, Walmart, Kraft, Razorfish, Digitas, Starcom, MEC, Vivaki and Xaxis.Collaborated with other members of both the AOL and AOL Platforms senior management teams to develop a strategic vision and executable plan for the organization.Evangelized AOL Platforms as a speaker/panelist/writer via top industry events and publications including IAB MIXX, OMMA RTB, Adweek, Brand Innovators, iMedia Connection and AdExchanger.

Led Advertising.com East Sales (NYC, BOS, ATL) team representing over $225M in annual gross revenue.Achieved double-digit YoY, revenue growth from 2010 – 2013.Built team from ground up – envisioning team’s purpose and goals, defining roles, responsibilities and structure, while recruiting/hiring each team member.Partnered closely with product, technology, ad ops and marketing teams to convert market demands into functional requirements for new products, including AOL’s programmatic and dynamic retargeting offerings.Established Advertising.com’s Thought Leadership Summit series in 2012, creating an intimate and collaborative annual agenda for Advertising.com’s most valued customers to share, learn and engage with a cross-section of leaders from various brand, agency, advertising, technology and academic organizations.

Led go-to-market strategy for AOL Ventures backed, event-based recommendation engine start-up.Developed strategic data and distribution partnerships with Huffington Post, LivingSocial, City Paper and Discover Anywhere Mobile.Press: https://observer.com/2011/07/brom-ly-is-building-the-ultimate-event-engine/https://www.prweb.com/releases/2011/8/prweb8703634.htm

Acquired by Vantage Learning in 2009, DigitalSports connects athletes, families, coaches, fans and the community through a hyperlocal content management, communication and advertising platform.Recruited by Chief Operating Officer to lead advertising operations for a hyper-local sports content platform.Maximized network revenue and yield by developing supply/demand models.Led formal analysis, selection and deployment of ad serving technology (DFA) by measuring current ad serving capabilities against future company needs.Developed and deployed the company’s first SEO and usability strategies.Launched a localized, virtual, viral marketing strategy leveraging social media and email marketing.More Info: http://digitalsports.com/

Acquired by AOL Time Warner (NYSE: TWX) in 2004, Advertising.com was the industry’s largest third-party advertising network which pioneered digital performance marketing across display, video, mobile, search and affiliate channels.Led delivery operations across the Western, Central & Mid-Atlantic US sales offices – representing $230M in annual revenue and a $70M profit margin.Managed nine direct reports charged with evaluating business opportunities and establishing deal metrics that maximized Advertising.com profitability and client ROI – exceeding revenue goal by 25% and margin goal by 20%.Developed vertical specific strategies in Tax and Telecom creating annuity revenues of $50M.Introduced a talent acquisition strategy to bring in high-quality, entry-level employees to the delivery organization– generating 10 new hires in 2007 – a 150% YoY increase.

Managed day-to-day delivery of advertising campaigns for sales teams in New York, Chicago, and Mid-Atlantic.Evaluated and priced potential campaigns, ensuring maximum revenue recognition at highest possible margin.

Prepared scope of services, contracts and budgets for capital projects. Analyzed proposals and participated in pre-design and final design meetings with vendors and clients.