Greg Skoge Email & Phone Number

Greater Minneapolis-St. Paul Area

I'm a results-focused and strategically oriented Digital Marketing Technology Manager with a strong passion for harnessing technology to propel business growth and enhance marketing effectiveness. With a keen understanding of the ever-evolving digital landscape, I excel in leading cross-functional teams and implementing cutting-edge solutions to enhance marketing initiatives.Key Responsibilities:->Lead and manage the digital marketing technology team, providing guidance, mentorship, and support to drive high performance and achieve departmental objectives.->Develop and execute digital marketing strategies, encompassing SEO/SEM, email marketing, social media, web analytics, and marketing automation, to enhance brand awareness, generate leads, and drive customer engagement.->Oversee the implementation and maintenance of marketing technology platforms, such as Marketo, Adobe Experience Cloud, and other marketing automation tools, ensuring seamless integration and optimal utilization.->Collaborate with stakeholders across the organization to align marketing technology initiatives with business objectives, leveraging data-driven insights to inform decision-making and drive marketing effectiveness.->Stay abreast of industry trends and emerging technologies, evaluating their potential impact on the digital marketing landscape and making recommendations for adoption or optimization.->Foster strong relationships with vendors and technology partners, overseeing vendor selection and management, negotiating contracts, and ensuring the delivery of high-quality services and solutions.->Drive continuous improvement initiatives, identifying opportunities to streamline processes, optimize workflows, and enhance the overall efficiency and effectiveness of the digital marketing technology function.

Greater Minneapolis-St. Paul Area

As the Marketing, Sales, Distribution, and Reporting Technology Manager at Thrivent Mutual Funds my responsibilities include leading a team of marketing and reporting technical experts and overseeing an expansive suite of technical assets.My team provides RTB support as well as setting the technical/strategic road-map and budgeting for the Adobe Marketing Cloud suite of products and Salesforce:-Adobe Experience Manager-Adobe Analytics-Adobe Target-Adobe Audience Manager-Adobe Campaign-Marketo-DOMO

Minneapolis, Minnesota

Support the work of the mutual fund marketing, product, sales and distribution functions, including Thriventfunds.com. Responsibilities include supporting the execution, maintenance and continuous improvement of the marketing/sales programs, marketing automation, lead management, and other technology platforms necessary to enable the marketing and sales team to perform in a fast-paced, results-oriented environment.Overall accountability/responsibility for architecting and managing the marketing technology stack holistically to support marketing processes and programs that drive business growth.Areas of technical ownership include Salesforce.com and the Adobe Marketing Cloud.

Greater Minneapolis-St. Paul Area

Technical lead across a wide ranging spectrum of business areas and technologies. Examples include:-Payments Processing (money in, money out)-Mutual Funds Third Party Distribution and Operations-Automated Underwriting-Claims Processing-Beneficiary Processing and Data Cleansing-Workflow Processing across multiple cross-functional business areas-Data Security and Best Practices-CRM implementation, best practices, maintenance, and vendor management/procurementTechnical Specialties:-Java, WebSphere, Tomcat, WebMethods, Salesforce, Mule, AcordNon-Technical Specialties:-Relationship building (internal and external)-3rd party vendor procurement and management-Team building-Staff mentoring/supervision

Greater Minneapolis-St. Paul Area

Responsible and accountable lead developer in the Underwriting support area. I have worked to build a relationship with multiple vendor partners in the software, insurance, and medical vendor arenas. I'm seen as a key mentoring talent for entry to mid-level talent throughout our department.I've been responsible for developing and mainting the underwriting roadmap to allow our department to manage multiple corporate-level initiatives at the same time. Thus, reducing time to market.I've also served the IT Lead and/or Project Manager role on numerous complex projects.

Responsibilities included support and maintenance of the underwriting and beneficiary systems (both distributed and batch).As an individual contributor I was also responsible for deliverables on divisional and corporate-level projects as a Java, B2B, and Mainframe developer.

Responsibilities included support and maintenance of Call Center, Death Claims, Beneficiary, and Automated Voice Response (AVR) systems. All of these included both distributed (Java, VB, C++, DCE/Encina) and batch (COBOL + JCL) components.

Physics, Math/Physics/Engineering

Activities and Societies: Cross County/Track (Captain 1999), Student Athlete Advisory BoardGraduated with a major in physics.

Education record

Activities and Societies: National Honor SocietyTop 10 GPA in graduating class