Greg Smargiassi here, creator of a financial communication system that will teach you more about business finances in 90 mins than you learn from a 3-year accounting degree.I’m the Founder & CEO of OURCFO, leading a team of worldclass, qualified, accounting, finance & data analytics experts helping you to get control of the numbers & future-proof your business.Want to know the most common issue that frustrates the Owners of SME businesses?“My P&L shows a healthy profit, so why don’t I have the cash flow I need?”They often don’t have a strong grasp of their data & don’t have a qualified CFO on their team, which makes it difficult to make wise strategic financial decisions.With more than two decades of experience in accounting, consulting, & running businesses, underpinned by the formal qualifications you would expect in an expert CFO, I’ve learned that there are three immutable financial truths:💰 Revenue is vanity💰 Margin is sanity💰 Cash flow is kingGrowing up in a country town in Western Australia with Italian roots instilled in me a strong work ethic & a passion for helping businesses succeed. Over the years, I've honed my financial acumen & developed a personalised approach to guide companies toward sustainable wealth & a secure future.The business leaders I’ve worked with typically struggle with three financial challenges:1. The business is profitable but cash flow is under pressure2. There’s a gap between their valuation of the business & its true value3. Their financial data is masking dangerous weaknessesTo eliminate these problems we deploy intellectual property & proprietary processes developed over 2 decades, supported by the best current technology.Our clients enjoy outcomes including:- mastery over their cash flow- greater financial strength & flexibility- higher levels of confidence in their decisions (with less stress)- a business that is sale-ready when they want to exitMy personal why is to create meaningful & rewarding careers for accounting & finance professionals. It came from landing 15 years into my accounting career & feeling misled by high school career counsellors, peer pressure, & parental expectations.In my mid-30s I had to choose: Get out of accounting & start again in a completely new vocation, or create something that I believed the accounting profession could be.I chose the latter & OURCFO was bornWant to find out how our team can help you to get crystal clear on your numbers & implement the right strategy to grow & scale your business?DM me & let’s explore the possibilities together.