Director - Advertiser Analytics
CurrentTeam – Lead Analytic, DataOps and Data Science Engineering team members. Developed new hybrid processes to facilitate collaboration with rapid delivery and high quality, while enhancing motivation.Advertiser Lifetime Value – Leveraged Machine Leaning NLP and Geo models, as well as deterministic Algorithms, to remap our customer accounts into a shared account model. This enabled EffecTV to build an accurate CLV models based on a Customer 360.Data Governance and Stewardship – Defined critical data elements, built analytic tools (Data Pipelines, Data Cubes and Dashboards) and trained data stewards to implement data governance practices.Customer Experience – Analyzed new data sources to create novel model features to find what most matters to our customers.