Greg Smith Email & Phone Number

Manchester, England, Gb

Rochdale, Lancashire, United Kingdom

Reporting directly to the UK Managing Director, I have full responsibility for all marketing activity in the UK and Ireland.• Planning, developing, and executing digital marketing strategies across various platforms.• Creating high-quality content, utilising innovative tools such as the Jasper generative AI tool.• Brand development and maintenance of existing initiatives.• Successful execution of events and exhibitions, from large-scale shows including IFSEC and The Security… Show more Reporting directly to the UK Managing Director, I have full responsibility for all marketing activity in the UK and Ireland.• Planning, developing, and executing digital marketing strategies across various platforms.• Creating high-quality content, utilising innovative tools such as the Jasper generative AI tool.• Brand development and maintenance of existing initiatives.• Successful execution of events and exhibitions, from large-scale shows including IFSEC and The Security Event to intimate conferences and roadshows.• Supporting sales efforts through diverse marketing materials, including webinars and collateral.• Successful launches of numerous new product and solution ranges.• Management of PR activity including production of press releases, thought leadership and industry opinion pieces.• Achievement of industry awards and recognition including five wins at the PSI Premier Awards.• Delivered improvement processes for eCommerce website.• Solid understanding of marketing automation principles with CRM integration.• Management of market research and focus group processes, delivering key customer insights.• Development and implementation of strategic marketing plans and budgets.• Regular presentations to global senior management and regional sales teams• Leadership and motivation of marketing teams.• Effective management of relationships with marketing and design agencies.• A constant focus on marketing metrics, including ROI and CPA Show less

Grange Moor, Wakefield

Responsible for business and consumer marketing strategy for Prism Medical UK, a specialist provider of moving, handling and bathing products. Key sectors include local authorities / community, care homes, hospitals and private sales. I have delivered a considerably uplifted brand presence, increases in leads and new business along with a much improved media presence.Employing the full range of the marketing mix, targeted activity with strong and effective campaigns has… Show more Responsible for business and consumer marketing strategy for Prism Medical UK, a specialist provider of moving, handling and bathing products. Key sectors include local authorities / community, care homes, hospitals and private sales. I have delivered a considerably uplifted brand presence, increases in leads and new business along with a much improved media presence.Employing the full range of the marketing mix, targeted activity with strong and effective campaigns has produced considerable business growth. Show less

Manchester, United Kingdom

Management of the Corporate (Rocom) channel including delivery of marketing strategy, value proposition and core messaging.I also had full responsibility for the headset category - creating and executing plans to ensure maximum ROI, covering a range of vendors including Plantronics, Sennheiser and Jabra through corporate, dealer and retail channels.

I had responsibility for the entire marketing communication output for Daviker - a leading business software development company. I led a wide range of marketing activities - from event management to pay-per-click, from PR to brand development, from website strategy to marketing collateral.All activities were integrated to created clear, cohesive and profitable positioning for Daviker.

- Responsibility for the visual positioning of the college.- Formulation of media scheduling for promotional campaigns.- Prospectus generation.- Production of direct mail collateral and distribution scheduling.- Developing geo-targeting strategies for campaigns.

Organisation and delivery of a range of marketing initiatives and events targeted at teachers, tutors and lecturers.

Post Graduate Diploma, Marketing

Ba (Hons), Business (Upper Second Class - 2:1)

Hnc (Distinction), Business & Marketing

Obtained Student of the Year Award for the course.