Greg Sonzogni Email & Phone Number

Boston, Massachusetts, US

Boston, Massachusetts, US

San Antonio, Texas, US

Expanded leadership to the Consumer Products division. The Consumer Products business at Active Network consists of an integrated marketing business (digital advertising and offline promotions), Commerce businesses (including the ActiveAdvantage membership program and GearUp), as well as key consumer-facing partnerships.Currently overseeing 2 of 6.

• Executive leadership of the Incubator business group at the Active Network with current focus on the following markets: Golf & Resorts, Education and Wellness. Each individual business includes both B2B (software and.
• Delivered 30%+ organic growth in initial year; developed and executed aggressive new growth strategies within each market
• Developed annual P&L and executional plan delivering first ever group profitability through a combination of top line growth, operational efficiencies (10%+ reductions) and detailed cost management; generating more.
• Overall team leadership of 175 person team and shared functional personnel including mentoring and training new management teams in each market
• Responsible for product consolidation plans in each market; aggressively reducing number of unique product offerings and migrating businesses to a SaaS model
• Identified and implemented relevant M&A and partnership opportunities

• Assumed leadership of Active Network’s Educate business to transition a stagnant product and identify and execute a key growth strategy. Active’s Educate business provides software and transaction processing services.
• Led business to 20% topline growth in first year as General Manager, through a combination of execution and revised strategy
• Re-built management team, reorganized executional team and streamlined operations to create a more nimble, motivated, effective team; reduced team size by 15% to ensure business profitability
• Revised strategy to focus on higher growth opportunities and providing enhanced value to our customer base – focused team on high growth area of e-commerce / transactional offerings vs slow growing software business
• Oversaw product strategy, including new product development pricing/positioning strategy, and new product adoption strategy. Created a more scalable, profitable SaaS platform to replace the licensed software model and.

• Rebuilt the Promotions business within the overall Media + Marketing division at the Active Network via extensive change management process. The business utilized marketing programs such as sampling, word-of-mouth.
• Recruited to Active to turn around underperforming Promotions business; Grew top line revenue by ~40% during tenure, while eliminating millions of dollars in costs and transitioned the business to profitability under.
• Recruited and managed 40+ cross-functional employees, overseeing Sales, Marketing, and Operations; Created and communicated the overall business strategy to team, and ensured repeatable, efficient operational processes.
• Utilized detailed customer research and relationships to streamline product/service offerings to tailor to customer needs; fewer offerings increased sales effectiveness customer satisfaction and renewal business
• Key customers included Proctor and Gamble, Kraft Foods, Nestle, Beiersdorf, Mars and General Mills

Launched sales and marketing consulting business that advised a variety of clients on best practices and executing within the Sales, Marketing and Operations areas.

Plano, TX, US

Responsible for sales, marketing and client service efforts serving Fortune 500 customers (P&G, Unilever, Kraft Foods, etc) that wished to target active lifestyle consumers via AMG's sampling and other marketing service offerings.

Boutique marketing services agency focused on designing and executing promotions in health clubs. Led company through growth and sale to The Active Network in 2006.

Worldwide, OO

Mba

B.S. - Accounting / Finance, Business