Marketing Database Director
Irving, Tx
Marketing Database Director (March 2013 - March 2014)- Led the team responsible for development, maintenance and production support of the USMC marketing database including inbound lead and prospect validation, qualification, geo-location, media distribution and outbound data distribution to the client and vendors.- Responsible for database network security, server support and maintenance and relationship with the hosting vendor.Senior Business Analyst (September 2007 - March 2013)- Created business requirements, process flows and interface control documents for web, mobile and other digital projects. Created functional prototypes of web solutions. SME for configuration and support of key web and digital marketing campaign solutions for social, mobile, search and web. Mentored business analysts on process and customer understanding.- Customers: US Marine Corps Recruiting Command, FEMA (FloodSmart), Transamerica, USVI, United Healthcare, DaVita, Pennzoil, Quaker State.