Marketing/Brand Manager (Business Development Manager)
Albany, New York, Us
Innovative leadership: Built and directed the Sales Development team, developed sales goals, helped Sales Development team reach those goals, guided target accounts and industries, and created messaging.Marketing analysis and sales presentations: Used state of the art data analysis methods to create and design go-to-market sales presentations and materials for all sales departments, driving $650K in annual revenue.Event planning, marketing and operations: Created and executed digital, social and traditional marketing programs for the area’s largest quarterly job fair, annual top workplaces event, annual healthcare workers celebration and ad hoc sales seminars. Directed and executed all day-of event operations.Project management: Piloted special sections and event marketing process to ensure efficiency and communication to stakeholders at all levels. Led monthly cross-functional planning and forecasting meetings, effected $350K in annual revenue.Community builder: Launched inaugural Hearst Change Agents (DEI initiative)and Hearst Mentor programs.