A leading provider of functional and decorative durable lighting products. Strategic focus on LED technologies and product execution of a portfolio that includes a wide variety of specification-grade lighting products for various markets and applications, including residential, commercial, hospitality & retail. Key channels include home improvement and mass retailers, showrooms and supply houses, MRO & e-commerce sites in US, Canada & Mexico.

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C Level International and Domestic Consultant to Manufacturers, National Retailers, Independent Retailers and Suppliers. Specializing in Domestic & Global Sourcing, Merchandising, Marketing Strategies, Business Planning, New Product Development, Engineering and Execution. Creation and Implementation of Go-to-Market Strategies:• Planning • Research/initial market evaluation to effectively link new product development with business strategy/target customers • Ideation focused on Innovation and Differentiation • Refinement • Engineering • Vendor Sourcing • Prototyping and Testing • Implementation • Documentation • Production• Visual Merchandising & Point of Purchase Materials• Evaluation of existing Sales and Marketing Strategies and Staffing• Development of KPI’s that align teams across an organization in achievement of corporate goals• CoachingEngagements included:- LED Lighting- Ceiling Fans- Luxury Pet Accessories- Golf Equipment & Accessories- Fishing Gear & Tackle- Boutique Liquor, Wine, Coffee, Cigars & Accessories- Furniture & Accessories- Glass Tile- Decorative Landscape Materials- Photography Accessories- E-Commerce site development and launch

With 50 years of success, Eglo has evolved into a leading global manufacturer of lighting with annual sales in excess of $600M. 90%+ of our products are developed in-house ensuring the greatest possible independence when introducing new product solutions. We are extremely competitive due to our high quality execution in our manufacturing facilities in Hungary, China & India.We are the largest supplier of lighting in several geographies globally.We support the showroom and e-commerce markets with domestic distribution and company owned warehousing.We are solution providers to global, national & regional retailers leveraging our product development, marketing and visual merchandising departments to bring products, programs and display solutions to life that address both retailer and consumer needs. We provide branded as well as direct import proprietary brands based on customer needs.We develop and manufacture virtually all product categories available in the market (LED Light Bulbs, LED commercial & industrial, LED and incandescent decorative interior & exterior, LED area & security, portables, landscape and novelty lighting). You can see many of our products @ https://eglo.cld.bz/ http://www.eglo.com/usa_eng- Developed 300+ new products in 2017, 100+ in 2018 and 100+ in 2019 including incremental new product categories- Double digit growth in 2017 & 2018, comp growth every quarter 2019.

A leading provider of functional and decorative durable lighting products. Strategic focus on LED technologies and product execution of a portfolio that includes a wide variety of specification-grade lighting products for various markets and applications, including residential, commercial, hospitality & retail. Key channels include home improvement and mass retailers, showrooms and supply houses, MRO & e-commerce sites in US, Canada and Mexico.In addition to our primary business(es) we also have Certiz Premier Products Ltd., a subsidiary of Regal Holdings Corporation. One of the few foreign invested companies in China with more than 20 years of experience in import and export, Regal Holdings Corporation is committed to provide every product with first – class standards, excellent designs and high quality service for our global consumers.Certiz is an Internet-based business that was formed with the aim and dedication to make it easy and hassle-free for reputable businesses and clientele of a higher caliber to sell premium and authentic products online anywhere in China and the rest of the world. Our goal is to become the go-to platform for cross-border trade and help businesses of all sizes to expand their business and growth in China and beyond. www.evokk.comCertiz currently has offices in Hong Kong, Guangzhou and Zhongshan. Our registered office in Hong Kong will directly engaged in business contractual matters with partners all over the world.In this role I was President & CEO of the following brands; Regal King, Jubilant and Lumitific Lighting.

A leading provider of functional and decorative lighting and decor products. Key channels include home improvement retailers, showrooms and supply houses, MRO, mass retail/clubs & select e-commerce sites. • Wrote the new Strategic Plan; put in place MBO’s/KPI's tying pay to performance. Top-Graded leadership team.• Put company on a strong growth charter, with several new channel/market initiatives.Multiple divisions focused on the design, manufacturing and selling of functional, security, portable, decorative exterior and interior lighting. Multi-national organization with offices in Los Angeles, Atlanta, Toronto, Hong Kong and mainland China.Channel brands included: Cordelia Lighting, Designers Fountain, Altair Lighting & EnviroLite

Responsible for developing, leading and implementing strategic business plans, new business development opportunities, sales strategies, marketing strategies, branding strategies, new product development and category management processes that are actionable, in line with company objectives and drive revenue growth.Multiple divisions focused on the design, manufacturing and sales of functional, security, portable, decorative exterior and interior lighting. Expertise in LED, Fluorescent and Incandescent light sources. Multinational organization with offices in LA, Atlanta, Toronto, Hong Kong and mainland China.Channel brands included: Cordelia Lighting, Designers Fountain & Altair Lighting

Strategic Planning• Incorporated customer insights, external competitive trends, and top-down direction to set the overall strategy for the business category.• Anticipated market/business trends and pro-actively managed those trends to the benefit of the company and customers.• Developed annual and longer-term strategic plans to manage and grow the business.• Understand competitors’ strengths, weaknesses and strategies and planned response to them.Business Performance / Financial Management• Accountable for merchandise performance, recommended revisions to the merchandise plan/forecast based on sound analysis and ensured corrective actions were implemented.Product Design / Sourcing / Vendor Management• Partnered with the suppliers on product design to drive innovation and differentiation.• Partnered with suppliers and sourcing team on overseas production of product.• Established and maintained effective vendor relationships and worked with the adjacent departments to strengthen relationships and product and trend knowledge.Assortment Planning• Directed assortment selection process and reviewed assortment for balance (brands, key items, core items, etc.) and adherence to strategic and financial objectives.• Oversaw and approved line reviews.• Worked with the planning organization to develop assortment plans that support overall strategy of in-stock positioning for key merchandise categories, classifications, items and vendors.• Established collaborative relationships with global sourcing and inventory replenishment team to ensure availability and the timely delivery of merchandise.Marketing • Partnered with advertising/marketing/customer experience teams support promotional and regular marketing strategies.• Reviewed and approved the promotional plans.In-Store Execution• Partnered with Store Operations to drive in-store execution of the merchandising strategy taking in account store capabilities and responsibilities.

Lead Operations, Product Development, Global Sourcing/Direct Imports, National Sales and distribution of a high-end decorative lighting line on behalf of this $40 million company. Held responsibility for quality control, vendor management, customer relations and sourcing. Managed a team of 40 sales reps.· Average shipping lead time of 48 hours.· Sales of $15+ million through custom fabrication and finishing, importation of cataloged assortment from European (Spain, Italy, France, England, Poland (others)) and Asian sources; managed staff of more than 125.· hotel and hospitality design markets with custom fabrication and finishing service while maintaining market niche by providing traditional lighting focusing on high end lighting showrooms.· http://www.worldimportsdesigns.com/

Various active duty positions including: Special Assistant to SecDef, Combat Service Support, Administration, Career Management, Combat Arms, Aviation & Training. Fully retired in 2001.Sixteen years leading diversely and highly skilled people in complex, mutli-disciplinary organizations: Six years in upper-management executive staff, and ten plus years making management decisions and directly advising executives of the Marine Corps and the Department of Defense. Consistently and quickly adapts to changing environments, people and management styles. Recognized for mentoring, coaching, and earning the respect of superiors, peers, and subordinates from diverse backgrounds. Management and Operations: Astute operational acumen; accomplished at integrating and coordinating multiple organizations. Recognized as a results-oriented professional with exceptional skills in solving complex problems using innovative approaches and ideas. Demonstrates in-depth knowledge of operations, project development and planning; qualified to develop and implement policies, procedures and plans. Leadership: Established an incredible record of trust at the highest levels of military. Successful leader of large and diverse groups of people during both peacetime and combat. Fosters team cohesion and sets high standards for all without compromise or redefinition.