MarketerPresenterWriterStrategist

Worked in-person and remotely for one of the nation's premiere business schools.•Currently writing web copy for new Executive Education courses and marketing emails•Helped recruit and build marketing team•Played a role in new brand positioning•Assisted in creative development including writing and video production•Part of website relaunch that included reviewing over 200 pages and rewriting entire sections to reflect brand. Extensive use of Mavenlink to project manage… Show more Worked in-person and remotely for one of the nation's premiere business schools.•Currently writing web copy for new Executive Education courses and marketing emails•Helped recruit and build marketing team•Played a role in new brand positioning•Assisted in creative development including writing and video production•Part of website relaunch that included reviewing over 200 pages and rewriting entire sections to reflect brand. Extensive use of Mavenlink to project manage remotely.•Led brand-focused writing seminars Show less

•Wrote brand audit •From audit, developed new tagline based on competitive analysis and new target audience•Part of first-ever collegiate licensing and marketing effort•Developed long-term marketing calendar and budgets•Part of website relaunch team. Rewrote pages to reflect new brand, new target audience and new product

Lead the advertiser integration for HGTV and DIY programming. Develop, manage and execute innovative 360 concepts for the brand and advertisers to drive revenue and ratings.

Taught Intro to Advertising.

Led creative team that branded, marketed and advertised the network. Developed on-air and off-air marketing strategy and managed creative execution. Worked closely with ad sales to generate content and support materials. Oversaw operational and project budgets.

Developed brand and on-air promotion strategy and managed execution. Oversaw budgets and creative team.Played major role in Upfront content creation; saved significant money by streamlining video production process. Developed strategy and directed music development and implementation for network redesigns; included creation of network signature theme and music packages for eleven shows.

Wrote a spot for Trace Adkins and learned the proper way to handle a live rattlesnake on commercial shoots. Also handled a lot of Chevrolet advertising around the country.

____________________________________________________________Additional Experience includes: •Promotion & Program Manager at WXXV-TV Gulfport/Biloxi, Mississippi. This is where I got in trouble for doing a fake invasion of Gulfport to launch the "War of the Worlds" TV series from Paramount.•Anchor/Reporter at WJSU-TV Anniston, Alabama•Various radio DJ positions: WKLD-FM; WDNG-AM; WAPI-FM.