Greg Surber, Apr Email & Phone Number

Richmond, Virginia, United States

• Develop and implement strategic communication campaigns that leverage the company’s thought leadership to enhance the firm’s reputation as an innovative design firm• Develop and execute a company-wide media relations plan resulting in more than 90 media placements, including national trade publications, within the previous 18 months• Educate executives and project managers on public relations fundamentals and social media best practices through company presentations, regular group discussions and research findings• Write and design press materials including feature stories, case studies, traditional and social media press releases and Q&As• Manage multiple new business projects across multiple practice groups including presentation development, RFP responses and collateral design

• Designed, wrote text for and edited an internal newsletter for the firm’s Corporate Affairs department that was distributed to the agency’s senior partners• Monitored a variety of news channels for stories on a Fortune 500 client and its competitors and created daily and weekly reports detailing reputation trends for client contacts and executives• Coordinated members of the media at special events including the Pope’s visit to New York City in 2008• Researched and produced press materials for an international pharmaceutical company’s research and development initiatives, adhering to internal marketing, medical and legal style and citation guidelines• Pitched client messages and industry trends to editors and senior reporters at targeted national and trade media outlets in accordance with the prescribed media goals

• Developed and pitched stories pertaining to clients’ objectives to a variety of media outlets including USA Today and The New York Times, resulting in print and broadcast feature stories• Facilitated interviews with clients and the media including scheduling and crafting briefing books• Executed media campaign tactics for a leading GPS company’s industry roundtable including obtaining media attendance from national publications and developing briefing books for executive speakers

• Monitored news and social media websites for potential conflicts and inconsistencies with the interests and reputation of a Fortune 500 company• Provided research and monitoring efforts for a Fortune 500 company during an international crisis• Researched the effects of new media on companies’ reputations during crises to be used in new business pitches and client consultations• Assisted in the planning and preparation of a mock crisis exercise for a private university

• Composed a chapter on transportation and border security for a published textbook currently being used in undergraduate and graduate courses on public administration• Edited co-authors’ work for content and grammatical errors per the Chicago Manual of Style guidelines• Researched and analyzed a variety of government initiatives and programs through interviews with subject-matter experts, government officials and secondary research

• Designed, implemented and maintained websites for local businesses and organizations• Consulted with clients regarding graphic design and layout issues per their requests and needs• Shot, edited and produced videos for fundraising events with more than 300 attendees• Designed materials such as advertisements, programs and invitations for businesses and special events

M.S., Public Relations

Activities and Societies: The COMmunicator, PR Lab, Dean's List and Merit Scholarship recipient

B.A., Corporate Communication, Writing & Rhetoric