Collaborate with North America Brand Marketing to develop and implement channel and account specific digital marketing plans for Adidas campaigns and products with key Lifestyle channel partners. Drive execution of channel and account specific brand marketing efforts.

Create, build and execute US Account Marketing and Activation Plans for Key Accounts thatdeliver significant business growth and improvement in our Brand Health KPIs working in closeco-operation with Key Account Sales and Merchandising teams and US Brand Activation.Key Responsibilities:• Create, deliver and execute the activation strategy and roadmap• Define the seasonal marketing calendar incorporating relevant aspects of product, retail and brand activity• Execute with excellence to ensure that adidas wins at the point of purchase against the agreed KPIs• Develop and execute consumer activation activity against targeted categories / concepts• Drive and secure sell through and consumer engagement with share growth ensuring commercial and strategic goals are met• Measure and report the effectiveness of marketing plans against KPIs and ensure visual excellence• Accountable for the seasonal activation calendar process from virtual download through sell-in, including all account interaction meetings at all levels ensuring smooth process• Where appropriate support SMU and franchise creation / development• Understand product, customer and consumer needs from the US market and all channels• Be the “consumer activation” point of contact both internally and externally• Manage budgets and costs within agreed measures• Establish a high performance culture and drive employee engagement• Manage one direct reportKey Relationships:• Merchandising & Category Teams• Sales Teams• US Marketing BU’s / GTM• US Market Functions: Brand Activation, Range Architecture, Finance, Business Development• DTC Retail, Wholesale and eCommerce

Tasked with executing front line demand creation strategy. Led the primary interaction to both the end consumer and retail partners. Developed a seasonal integrated brand plan based on commercial business objectives and managed the final stages of the go-to-market strategy. Worked with key account sales managers, product managers, sports marketing assets and an events team to tell relevant seasonal stories that drove sales as well as brand connection.Strategy• Created and managed seasonal integrated brand marketing plan including specific product go to market plans• Integrated plans led to a year to date 40% increase in web traffic from 2014• Identified retail developments such as POS strategy, custom content and in-store athlete appearances and coordinated implementations with Sales Team.• Developed and launched limited edition itemsSports Marketing• Developed and managed partnerships for all sports marketing properties including 6 Division 1 collegiate teams, Major League Lacrosse (MLL) with 8 teams, US Men’s National Team, NCAA Lacrosse Champsionships and 7 individual athletes• Negotiated sponsorship with MLL becoming the first non New Balance equipment sponsor in the league.• In year two of MLL sponsorship negotiated a higher number on athletes allowed to use STX which resulted in an increase of on field usage by over 150%Social Media • Ran the men’s lacrosse Facebook, Twitter and Instagram accounts • Created content to help support sports marketing properties as well as key products• Increased social media reach to over 225,000 followers (consistent double digit yearly overall social media growth)

• Supported Director of Marketing for men's lacrosse brand and product marketing efforts • Directly oversaw retail marketing budget for second tier accounts• Created and managed all social media accounts for STX men's lacrosse

• Planned and managed nationwide event marketing and promotional efforts • Increased brand awareness and product sales at events through retail partners • Established Local Event Coordinator (LEC) positions to help increase the number of events attended by STX by over 50% from the previous year• Hired, trained and managed LEC's as well as additional summer staffing