Greg Fehr Email & Phone Number

Santa Barbara, Ca, Us

San Antonio, Tx

• Lead creation of new hakki Organics consumer brand using companies established products in agriculture and their 30 years of experience with microbial consortiums.• Conducted competitive market analysis and consumer research in developing consumer brand of biological soil amendments with packaging and marketing to create an emotional connection to science based program.• Developed strategic plan, projections, budget and operational plan for introduction of hakki Organics into the lawn and garden IGC market. • Executed successful launch at 2022 National Hardware Show and Gro Group 2023 annual kick-off event in preparation for fall show roll-out for spring of ’23.

Foley, Alabama, United States

- SoilKit is a lab-based soil test and SaaS platform for lawn & garden retailers and landscape contractors.- Responsibilities include customer acquisition and sales, development of sales processes and procedures, recruiting, hiring, training, budgeting, forecasting, trade marketing, trade shows; cross departmental communication and coordination with the engineering, marketing and finance departments. - Develop and manage initiatives to gain national distribution with retailers and landscape contractors.

Santa Barbara, United States

- Responsible for product development, introduction and launch of Grotrax - Grass Seed, Fertilizer and Mulch in a Roll to the hardware and L & G trade.- Won gold for best new product in L & G category at National Hardware Show 2018- Established national distribution, gained listings and established business relationships with Lowes, Home Depot, Menards, Meijer, Fred Meyer and Canadian Tire, True Value, Orgill and the GroGroup lawn and garden wholesale distributors. - Activities included sales, customer acquisition and development, negotiation, hiring and management of independent rep groups, trade marketing, assortment reviews, competitive analysis, promotions, forecasting, private label initiatives, open houses, trade shows, vendor agreements and contracts.- Cross functional with ASOTV, QVC, Amazon, F.B./social media/e-commerce sales.

Port Hueneme And Carpinteria, Ca

- Start-up of two retail hardware stores in Ventura and Santa Barbara, CA. - Designed, financed, and executed ground-up store and 2nd store opening.- Learned, compared and contrasted Do it Best, ACE and True Value operations.- Hired, fired and developed 40 full/part-time employees.- Managed all aspects of business, including: operations, sales, H.R., finance, I.T., purchasing, inventory, sales, marketing, advertising, and customer development.- Grew sales from zero to $4M annually.

Greater San Diego Area

- UPG was a private equity roll-up of nine pet manufacturing companies, including: Tetra, Aquaria/Marineland, 8 in 1, Natures Miracle Lazy Pet, Perfecto, Aquarium Systems, Jungle Talk, Jungle Labs representing $35M in annual sales to PETCO.- Managed team of three national account managers, plus business analyst and administrative assistant. Responsible for all aspects of sales team activities, including: all business interactions between platform companies and PETCO, negotiating and managing vendor agreements, office budget, marketing and promotional expenses, production forecasts, hiring and firing of staff. Maintained excellent executive level relationships between UPG operating companies, PETCO's executive team, merchandise managers, and store operations personnel.- Reported to CEO and served on UPG's executive committee prior being acquired by Spectrum Brands. Participated and presented at roadshow events. - Categories included dog/cat grooming, supplements, treats, stain & odor, litter and bedding; aquatics, bird and small animal.

Moorpark, Ca

- Supervised dedicated national account team of five with cross functional responsibility of eight regional managers and ambassadors.- Accounts included: Wal-Mart, PetSmart, PETCO, Pet Supplies Plus, Petland.- Established service division for commercial systems sold to Wal-Mart and PETCO.- Responsible for sales, vendor agreements assortment reviews, forecasting and promotion budgets, hiring and firing. Category captain for aquatics at Wal-Mart.- Increased revenues 450% over seven years from $10M to $45M.

Huntington Beach, Ca

- Regional Manager - National Account Manager, Tetra Sales, USA.- Outside sales position initially managing regional two-step distribution and sales toindependent retail stores.- Tasks included sales forecasting, budgeting, annual business reviews, new itempresentations, monthly promotions, coop advertising and new business development.- In 1995, established business relationship with PetSmart and PETCO and promoted toNational Account Manager. New responsibilities included the management of businesswith Wal-Mart, as well as international business in Australia and New Zealand.- Left this position upon being recruited by former boss, Bud Snyder, to join Aquaria, Inc.

Prescott, Az

- Manufacturer of Silent Giant aquarium air pump.- Supervision of all employees including engineer, tool and die maker, comptroller, productionmanager, administrative assistant, and 35 to 45 production employees.- Initiated new repair program for consumers, converting a unprofitable aspect of the businessinto a profit generating business for the company. - Successful turn-around; led company from insolvency to profitability without additionalcapital.

Scottsdale, Az

- Initially part-time, promoted to store manager during second year of employment. - Responsible for all store operations, including: purchasing, sales, advertising, bookkeeping,and maintenance of 130 store aquariums.