Led the complete visual rebrand of Emergency Assistance Foundation and secondary brands - including logo design, typography, color palette, creation of brand guidelines, stock imagery and video selections, templates.Designed, built and launched a brand new client portal - including consumer UX survey, wireframes, content/resource curation, forum setup, and Wordpress build - and executed a coordinated launch plan to build engagement.Implemented new social media strategy for the foundation, incorporating a strategic monthly calendar that incorporates engaging infographics, real grant recipient testimonials/stories, relevant trending events and seasonal content. Boosted organic followers by 341% and increased overall engagement by 1,175% within the first year.Ongoing creation of EAF marketing material across all mediums, including: corporate websites, sales and marketing sheets/brochures, videos, client/prospect presentations, infographics, consumer user guides, reports, brand templates, tradeshow/event collateral, email marketing communications and internal communications.Creative direction for EAF’s 10-Year anniversary celebration - including the design of our landmark industry report, integrated marketing campaign that included social media campaign, live panel and email blasts.

Providing various branding, marketing and graphic design services to a wide variety of clients, including:Biden Harris 2020 Presidential Campaign: Served as Content Creation Team Lead, developing graphics to support the campaign and managing a team of 30 volunteer designers. KIND Snacks: Creating dynamic email marketing, web and social media graphic solutions for product campaigns and launches.Lubetzky Family Foundation: Designed website and social graphics for Frontline Impact Project, a non-profit supporting COVID-19 first responders founded by Daniel Lubetzky.Patient Journey: Developed brand identity and guidelines, presentations and marketing material for this medical tourism company.Ember Lane Candle: Developed complete brand identity, packaging design, social media graphics and product mockups for this local candle company.ETR Business Solutions: Designed new website, marketing material and social media graphics for this business consulting firm.https://www.behance.net/gtrocola

Responsible for maintaining and reinforcing the visual integrity of Meadows’ revamped brand identity with a wide variety of design solutions, including but not limited to: internal and external marketing collateral, app development, web and social media graphics, in video presentations, and in all client bid documents. Additionally, responsible for all visual branding elements of the NYC showroom - including physical and digital signage and all event collateral.Leading the UI design for all three proprietary Meadows mobile and web applications: an interactive wayfinding app, a cloud-based project management app, and a client web service portal. Design includes navigation, wireframes, workflow, icons and main app logos.Supporting Meadows’ marketing efforts in design and execution of all graphical assets to communicate the hierarchy of company and divisions varied product offerings. This includes the conception, design and execution of various creative refreshes including: advertisements, brochures, newsletters, print and digital signage, videos, RFPs and corporate reports.Directing photoshoots and video shoots of client projects, company services and products.Overseeing the complete redesign and ongoing maintenance of all company websites. Developing brand-standard guidelines, templates and tools for use by sales teams and administrative staff. Working in tandem with Marketing Director and Coordinator to develop effective and engaging advertising and promotional campaigns; working closely with sales teams to create materials required for submission in customer proposals and bid documents while adhering to tight deadlines.Facilitating in-house and outsourced printing of marketing materials and projects. Previous Titles:Marketing & Brand Management Graphic Designer (March 2015 - March 2016)

Conceptualized and designed all marketing communication material (print and digital): flyers, brochures, advertisements, brand identity templates, logos, email blasts, infographics, newsletters, presentations and press/media kits.Acted as creative lead on all marketing & advertising campaigns; developing and designing overall concept, art and copy.Developed and maintained consistent brand image, identity and guidelines across divisions and affiliates. Managed the creative and art direction for complete corporate website redesign, in collaboration with web developers; responsible for ongoing site maintenance.

Designed RFPs, media kits, email campaigns and corporate presentations for print and digital versions of publications.Led the marketing initiative of the annual holiday gift guide, including the coordination of launch event attended by 200 media professionals.Oversaw all advertising creative and placement within Laptop Magazine; acted in coordination with creative agencies and inner departments to execute media campaigns.Responsible for managing the coordination of internal departments to create a cohesive product, developing sales collateral, identifying marketing opportunities, and managing the production of Laptop Magazine’s digital editions including layout and interaction. Developed marketing collateral for major trade events and mass distribution.Designed sell-sheets, RFPs, and other marketing items to assist sales team in pitching clients.

Drove profit for the high-end retailer; maintained an extensive client database from which sales were leveraged.

Directly responsible for all marketing, advertising, and graphic design work for this unique partnership between Monmouth University and Cartridge World. Managed a team of seven others in creating advertising campaigns, promotions, and other marketing tools to succesfully boost the business operations, awareness, and image of the franchise.