Serve and lead global demand generation marketing, account based marketing, and event marketing functions for CSG, a global SaaS provider in the customer experience, space.

I am responsible for all aspects of Marketing and Demand Generation for FreightWaves SONAR - the industries most comrehensive and high frequency supply chain data, forecasting, and benchmarking platform. I am accountable for brand marketing, press relations and communications, demand generation, content marketing, product marketing, account based marketing, event marketing, and sales pipeline generation. I lead a team and strategy responsible for driving revenue growth within target markets in collaboration with sales, customer success, consulting/industry analysts, and media teams to ensure FreightWaves SONAR is known as the global leader in supply chain data.

Lead all aspects of Global Marketing including, but not limited to, brand marketing, press relations and communications, digital demand generation, content marketing, product marketing, account based marketing, and event marketing. Responsible for driving sales pipeline and revenue growth within target markets in collaboration with sales, client success, consulting, and technology teams and to ensure Trax is known as the global leader in Transportation Spend Management.• Enterprise level brand and solution awareness across F1000 target market, resulting in a 300% increase in brand recognition and 400% increase in lead generation.• Accountable for global marketing performance across 7 digital channels, 5 marketing platforms, 4 personas, and 8 buyer stages to deliver a 39% increase in revenue year over year for two consecutive years. • Managed annual operating budget in excess of $2.5M while building marketing innovation, customer connectivity, cost efficiencies, technology advancements, performance visibility, and annual revenue growth.• Recognized by Strattam Capital, Trax private equity ownership, as 2021 portfolio Marketer of the Year.

Served as the first ever marketing leader for the organization and was added to the growth leadership team to build the marketing function and integrate with the broader go to market activities in sales and account management. Built the firm’s first demand generation strategy, marketing team, and ideal customer profile to align with organizational growth expectations resulting in highly targeted marketing to ideal customers and by desired buyer behavior, intent. Improved all digital performance within the first year resulting in a 300% increase in brand recognition amongst target market.

Responsible for managing, optimizing, and connecting marketing technologies to ensure greater marketing capability and demand generation across all marketing touch points. Oversight of all data driven marketing insights with a focus on improving marketing decision making and identifying optimal ways to engage with potential customers.• Own marketing performance reporting strategy and marketing performance improvement consultation - such as creating the ability to identify key accounts visiting the website across 5000 target accounts and 3 websites.• Leader of marketing technology management focused on optimizing and integrating technologies to ensure greater marketing capability across all customer touch points while reducing the cost of ownership by $250k annually.• Collaborate with key business unit, marketing, and data leaders to identify data connectivity opportunities to further the view into holistic customer behaviors such as a holistic COVID impact dashboard for the chief leadership team.• Direct lead generation strategies from ideation to planning to execution and performance reporting across three lines of business, 12 industries, and 20 services to grow lead generation by 8% year over year.

I oversee digital marketing strategy, integration, execution, and measurement across all geographies, business lines, and industries within RSM US. I am accountable for digital marketing excellence within all marketing efforts and responsible for over $10M in annualized online generated revenues. I lead teams focused on marketing optimization, marketing innovation, and leveraging data driven insights for demand generation and top line growth.• Accountable for digital marketing performance across 11 digital channels, 7 marketing platforms, 6 geographies, and 9 buyer stages to deliver a 13% increase in brand recognition and 38% increase in revenue ($30M annually). • Built the firm’s first digital marketing center of excellence with a customer centered focus and best practice based demand generation strategy resulting in a comprehensive focus on marketing by desired buyer behavior, intent.• Championed integrated marketing plans, launched new digital services, and optimized tactics such as lead scoring, account-based marketing, and customer profiling to achieve growing lead levels for sales teams to engage. • Managed annual operating budget in excess of $5M while driving for marketing innovation, creativity, cost efficiencies, technology advancements, and annual revenue growth.

I was the leader for two, global, e-commerce strategy teams focused on business process and technology advancement, in support for the order fulfillment and merchandise marketing business teams within Target.com. My responsibilities included increasing guest satisfaction through meeting promised order deliverable windows, revenue growth, and cost structure management within my team and my partner teams. In order to do so, I worked to assist my partners and team members in maximizing the efficiency within their processes, systems, and operations as well as promoting the programs and tools available to grow the business productively and profitably.

As a Sr. Client Marketing Manager at Digital River, I oversaw the e-commerce strategies for top 10 revenue clients. My responsibilities included increasing customer satisfaction, client revenue growth, and revenue growth for Digital River. In order to do so, I worked to assist my clients in maximizing the effectiveness of their digital marketing programs, efficiency within their internet sales processes, as well as promoting the programs and tools within Digital River to increase the revenue and effectiveness of my clients e-commerce initiatives.

I served as a sales and service staff manager for multiple branches within the Minneapolis and St Paul area. With focus on current and new TCF customers needing to utilize multiple aspects of TCF services to maximize their money management. I assisted my clients with wealth management, retirement planning, estate planning, education savings, as well as business asset management. I was able to draw on my understanding of the financial markets and business/personal financial planning in order to provide my clients with the highest quality service.My responisbilities as an Investment Specialist also required me to use my diverse set of multi-site management skills as I supervised 10 sales professionals in three locations thorughout the southwest Minneapolis area.