Greg Jacobs Email & Phone Number

Portland, OR, US

• Lead the configuration of the new credit card system of record including managing the vendor relationship.
• Collaborate with cross-functional leaders to evaluate system capabilities and options to implement business strategies.
• Hire and develop a team accountable for system-of-record product delivery and configuration.
• Collaborate with technology and QA teams to help design and implement automated testing and monitoring tasks/jobs capabilities.
• Create framework for process and system configuration documentation.
• Partnered with 12 different internal and vendor work streams to launch and convert all card programs to a new system of record on time and on budget.

• Key/Pivotal member that helped launch and build the credit card business from the ground up consisting of three card programs that became the largest business unit within six years originating nearly 2 MM accounts and.
• Work with extended teams in IT, UAT, Operations, Risk, Compliance and Finance to implement product, process and functionality changes for all credit card programs.

• Partnered with Marketing, IT and outside developers to implement a complete website redesign that improved the application rate over 20%
• Document requirements, draw process diagrams and work with technology team to align system capabilities with product and marketing requirements.
• Diagnose issues and ensure cross-functional solutions are implemented in a timely manner.

Lead a team of four digital marketing professionals to deliver new credit card accounts through email, affiliate and search marketing channels. Accountable for developing the overall channel strategies, investment decisions, budget optimization, reporting and forecasting.

Managed the search marketing team responsible for driving online account acquisitions for all retail bank products, insurance and credit cards across North America. Scope included overall digital marketing budget allocation, optimization and forecasting.

Accountable for delivering new credit card accounts through display and search channels. Responsibilities included A/B testing, WebTrends analysis and reporting.

Accountable for increasing credit card acquisitions within the performance marketing channel.