Greg Martin Email & Phone Number

Madrid, Madrid, ES

London, GB

- Management of 32 countries across East, West, Central and Southern Africa, building partnerships with a network of distributors and local production partners to develop Diageo’s portfolio of world famous beer and spirits brands.- Responsibility for the professional development and general well-being of a diverse team of people spanning 15 nationalities.

Amsterdam, NL

• Leadership role focused on strategies to provide future commercial growth, including but not limited to, sales force structure, automation and control, technical services charging and E-Commerce platforms.Member of UK.
• Delivered multi-layered project with a multimillion-pound budget to introduce technical services charging across the UK On Trade. Project delivered ahead of schedule and on budget with no reputational or commercial.

Port-au-Prince, Ouest, HT

- Achieved record above target sales volume (+20%), revenue (+37%) and profit growth (+48%) through effective mix and revenue management strategy.- Transformed Employee Engagement from 58% in 2015 prior to my arrival, to 82% in 2017 (3% above the global Heineken norm).- Implemented full Sales department restructure, transformed execution strategy and ways.

Amsterdam, NL

- Achieved Heineken brand volume growth of 66% (217k hectolitres) over a three year period, going from a 1.5% decline in 2012 to 16% growth (+5% v target) in 2013, 31% growth (+19% v target) in 2014, and a further 19% (+4% v target) growth in 2015.- Profit turnaround of Mexican brand portfolio from a $100,000 annual loss, to $2.6million Gross Profit per.

Amsterdam, NL

- Achieved cumulative profitable volume growth of 9% in a market declining at 6% per annum.- Team coaching and development resulted in 50% being promoted.

Amsterdam, NL

- Created and implemented a new ‘Retail Standards’ program that resulted in a 6% like for like volume increase in one year, in a market declining at 10% per annum.

Amsterdam, NL

- Created ‘Wholesale Policy & Strategy’ that has formed the way Heineken manages the Indirect Sector in the UK for the last 10 years.

Vevey, CH

- Transformed previously unprofitable account from 26% GP to 37% GP through focus on base business and effective promotional strategy.

Vevey, CH

- Delivered incremental revenue growth of £12million through re-structuring of Field Sales team and sales capability improvement.

Atlanta, Georgia, US

- Awarded Waitrose supplier off the year 2003.

Atlanta, Georgia, US

- Top performance nationally for vending equipment placement.

Atlanta, Georgia, US

- Developed shopping centre strategy to drive chilled equipment placement, incremental revenue, and brand equity in these high profile, high footfall sites.

Atlanta, Georgia, US

- Led coverage project to maximise brand presence and execution in major Grocery retailer stores.

Mclean, Virginia, US

- Graduate intake program.- Sales Representative of the year 1997.

Ba, French And Business

Education record