Greg Wasmuth Email & Phone Number

New York, Ny, Us

Touchpoint Strategies is a consulting firm that helps businesses implement AI automation systems to enhance customer experience and drive growth.Lead AI automation initiatives to help mid-market companies identify and target their most profitable customer segments.Develop and execute AI-powered customer journey plans, enabling clients to streamline operations and improve marketing effectiveness.Oversee AI system integrations, ensuring that technology aligns with business goals and delivers measurable ROI.Consult with leadership teams to break down internal silos, aligning sales, marketing, and finance departments through AI-driven insights.Drive business development efforts, including strategic partnerships, securing contracts, and expanding the firm’s client base.

Walnut Creek, California, Us

- Identify growth blockers, systematize infrastructure, and scale a team to drive revenue. - As an intrapreneur, launched a new practice area of Partner Marketing to help Google Cloud partners drive revenue through co-marketing demand gen and co-sell sales motions. - Build the sales and marketing engines for scalable growth.- Lead NorthAm partnerships with hyperscalers, including Google Cloud and AWS, to open up new routes to market.

Mountain View, Ca, Us

Developed a comprehensive Migration Program so that Google’s high revenue select accounts could migrate from Google Cloud’s AI platform to Vertex AI as effortlessly as possible. Established relationships with Google’s senior leadership to create cross-functional alignment to accelerate migrations so that the old platform could be deprecated without negative impact to key Fortune 100 accounts.

New York, Ny, Us

- Managed the technical delivery of software integration projects to unify CRM, Marketing Automation, Data Enhancement services, and LinkedIn for automated lead generation. Resulted in a sales pipeline of over 7000 leads. - Collaborated with global stakeholders to create and execute on strategic business plan and product vision for launching Eyebase’s Digital Asset Management system (DAM) in the United States. - Defined product scope and priorities that included innovations like: incorporating artificial intelligence (AI) into auto-tagging, improving customer experience with ‘drag-n-drop’ of images directly into folders, expanding integrations to redefine Eyebase as a content intelligence platform of the future. - Developed the go-to-market strategy with OKRs and worked cross-functionally with the Marketing team to create a new, customer-centric brand story, website, multi-channel marketing communications campaigns and a SaaS pricing model for the US.

New York, Ny, Us

- Led technical engagement of remote engineering team in the US, Philippines and India to build CoCreators SUITE™, a marketing technology platform hosted on Google Cloud that integrates a suite of products including marketing automation, CRM, DAM, insights and operational data flows to dramatically reduce bottlenecks in document publishing and real-time analytics reporting. - Author of the Growth Canvas™—a rapid one-page planning system designed to manage a sustained innovation pipeline. Combines concepts of lean startup, I.D.E.A. Index, design thinking and the 6E Innovation Framework. -Secured strategic partners to define data management workflows across cross-functional teams at Aetna. Concepted a user experience for an automated document publishing system to reduce labor costs by 82%.

Irving, Texas, Us

- Assembled a 60-person global team of product managers, business analysts, QA and software developers to productize ‘NxGEN’—a distributed marketing platform for eight automotive manufacturers including General Motors, Toyota and Ford. Allows dealers to send out email, direct mail and SMS text campaigns from a single web-based application. It took 2 years to launch and the platform now generates $45 million annually.- Took a product team that was not performing well. Refocused KPIs, implemented Agile development, managed problematic employees up and out. Turned team and email platform around. Reduced campaign errors from 17% to 1.2% in three weeks. Rebuilt trust with Sales, Marketing and Operations and tripled sales. - Used Agile methodologies to lead a 21-person team remotely for 3 years to build and bring to market ‘Harmony Conductor’—a data-driven marketing campaign portal for distributed teams. The first two clients were Charles Schwab, with 10,000 users creating an email or print campaign every 12 seconds in the first week after launch, and Culvers Restaurants, a QSR with 600 franchises. - Created a product vision for an iPhone/Android app for Jaguar/Land Rover to improve customer experience with dealers. Collaborated with global teams to define a go-to-market strategic plan that launched on four continents.- Developed a company-wide innovation pipeline to drive future growth. Rolled out an Innovation Management system using Design Thinking and Lean Startup principles to revolutionize sustained innovation.

Irvine, Ca, Us

- Launched a Client Solution Services division that implemented data-driven cross-media campaigns for Fortune 500 companies and early stage SMB companies across all industries including automotive, broadband, education and finance.- Managed 20 projects concurrently to meet client needs using limited engineering resources. Managed finance budget with monthly P&L to achieve operational excellence. Led an offshore engineering team in Thailand. - Managed five main areas: client solution sales relationships, vision and strategy, finance and operations, human capital alignment and technical engagement. - Built innovative microsites and email campaigns that used complex versioning and personalization for millions of recipients, pulling data using API integrations.

Carlsbad, Ca, Us

- As an intrapreneur, pioneered data-driven, personalized marketing with B2U Marketing®, creating a brand that ushered in a new era beyond B2C and B2B marketing. Combined Variable Data Printing (VDP) direct mail, email and personalized websites (pURLs) to drive 5x ROI for clients like Barclay Bank, AT&T and National University. - Developed the product vision, strategy and business KPIs by collaborating with C-level, sales, marketing and production to bring in over $1 million in the pilot phase. Defined the product roadmap vision, Go-To-Market strategic plan, SaaS pricing model, MarCom, staffing, workflow processes and sales training. - Drove all marketing levers for the cross-media division that maximized net profit, customer satisfaction and the company’s sustainable competitive advantage.- Featured thought leader at numerous conferences and webinars including Graph Expo, HOW Conference, and Modern Marketing Days.