Marketing Channel Manager
Managed the global channel partners of Rogers Urethane and Silicones Foam business including direct key account management, partner recruitment, customer reward systems, Advisory Councils and customer conferences.Significant Achievements•Working with China Sales Management, created and implemented an effective channel strategy to capitalize on the growth in the business of domestic Chinese electronics manufacturers, like Huawei and Lenovo.•Introduced a new service model into the European market, including changes to pricing structure and INCO Terms, enabling double digit sales growth for the first time in that geography.•Working with a group of significant customers, introduced a reward system that maintained customer loyalty in the Portable Electronics Market in the face of a significant competitive threat.•Achieved world class customer loyalty ratings globally.