As the Managing Director of "To Whom It May Concern," I bring a decade of top-tier experience in the advertising industry to create, strategize, and actualize comprehensive advertising solutions. In my role, I lead a multi-faceted team of creatives, analysts, and strategists, fostering an environment that values collaboration, innovation, and the drive to push boundaries. Together, we are transforming the landscape of advertising by designing campaigns that are not only innovative and engaging, but also drive measurable results for our clients.Under my leadership, "To Whom It May Concern" has emerged as a full-service advertising agency that excels in delivering bespoke, effective, and data-driven strategies. Our approach is always client-centric, with a keen focus on understanding their unique needs and tailoring solutions that exceed their expectations.Recognized in the industry for our creativity, agility, and ability to adapt to rapidly evolving market trends, "To Whom It May Concern" is committed to making a positive impact for our clients and the advertising industry as a whole.I firmly believe in the transformative power of advertising and am always eager to connect with like-minded professionals who share this vision.

As the founder of “Sync or Swim,” I draw from years of experience in web development, creative direction, and branding to provide comprehensive consulting services that elevate brands and foster growth.“Sync or Swim” was born out of a passion for helping businesses thrive in the digital era. We specialize in delivering tailor-made solutions in web development, creative direction, and brand identity. Our client-centric approach helps us understand their unique needs, enabling us to design strategies that resonate with their target audiences and achieve their business objectives.I lead a talented team of professionals committed to innovation, quality, and results. Together, we’ve transformed the digital landscapes of numerous businesses, turning ideas into engaging, effective, and user-friendly websites and digital identities.“Sync or Swim” is more than just a consultancy - it’s a hub of creativity and technological expertise that helps brands navigate and succeed in the dynamic digital world. Always open to connect with businesses seeking to transform their digital presence and professionals interested in this ever-evolving industry.

Everything’s changed; while old agencies try to retrofit a clunky and costly way of doing things, we simply built a better way to serve brands. Because brands deserve better. A better way of working. A broader interpretation of what advertising can be. A faster way to market. Our philosophy is simple: relevance drives revenue. So we put brands at the center of the cultural conversation, in whatever form that takes. Every brand deserves to move with The Times.

We came together to foster creativity. Our mission is to enable the presentation of ingenuity and joy through arts and culture across various channels and mediums. We believe in the need for shared experience and art in on

Founded by Roman Grandinetti, a native New Yorker who also serves as Creative Director, CNNCTD+ launched with an installation dubbed CNNCTD+100 exhibited at the New Museum to critical acclaim. CNNCTD+ has continued to innovate and grow, expanding its creative prowess to include audio and visual projects with artists like Pharrell, Spike Lee and Mario Sorrenti, geo-tagging art murals via its "Sound Graffiti" app for the likes of Bob Dylan and Big Sean, installations at SCOPE Art Show (Miami and New York) in partnership with Google and Casio, and teaming up with global fashion brands including Kitsuné and WeSC.

In order to be on the pulse of what’s happening, you have to be part of it.And that’s why we started The Annex.While other agencies just observe and latch onto existing culture, we help create it.By building a model that welcomes creative minds from more than just advertising backgrounds – artists, photographers, musicians, fashion designers, social media influencers, people who had never even heard industry buzz words like “millennial” before – we’ve created a unique environment that puts us at the center of culture as it grows.That makes every one of our Annex events firsthand market research, giving us an up-close look at how culture constantly evolves – and an authentic perspective on how to approach our clients’ creative work.

Harley + Co combines world class creative with proven business consulting services to create measurable results.H+C specializes in multi-channel creative, innovation strategy, digital products and immersive events that drive revenue, build communities and increase the power of your brand.

SLAMXHYPE was founded in 2003. Originally created as a portal to piece together street culture news in one place, whether it be the first sightings of street art, coverage of art shows, news of upcoming footwear or clothing or anything else; SLAMXHYPE curates what it considers the best into one place for you to feed from.- Creator, Editor, and Creative Director for unique lifestyle website celebrating creativity, authenticity, and the evolution of lifestyle culture through exclusive interviews, features, images and original content.- Creative Director and Editor-in-Chief responsible for managing all aspects of site layout, images, and original content for SlamXHype.com. - Engage over 50K social media followers on Twitter, Instagram and Tumblr daily, emphasizing sneaker culture, music, photography, design, 
art, and fashion. - Responsible for growing website traffic over 250% in first 3 months by creating spreadable, sticky content and images in native context through specialized mobile platforms. - Managed both national and international based press inquiries, media requests, photo and video shoots. - Context Provider, Image Specialist, Dot Connector, Brand Archivist, and Fashion Heritage Expert.

The Crosby Press is a digital men’s magazine covering the lifestyles of guys like us. Focusing on everything from up-and-coming music releases, to international art festivals, to the latest high and low men’s fashions, we provide substantial, timely, and accessible content that illuminates & educates. The photos and videos we publish are always high-quality & original, and the words flow from the very people who are consuming, curating and creating this world. The Cool is always at war with The Common. The Crosby Press - digital men’s magazine - is on the front line.- Conceptualized, produced, and successfully executed both editorial and original video content.- Assembled professional team including editors, videographer, photographer, and graphic designer, to execute and project desired brand image .- Supervised team while managing budget, content calendar, and schedule.- Enhanced TCP’s image globally by authentically aligning brand with current culture and relevant fashion insiders. - Assisted with selection, design and layout of media in order to achieve maximum impact and results.- Created online and social media platforms and supervised the quality and frequency of information and engagement - Responsible for placement in: DETAILS, GQ, Complex, Hype Beast, Huffington Post, Capsule, and High Snobiety, amongst others. - Established online presence and managed content for brand's social media sites.- Managed both national and international based press inquiries, media requests, photo and video shoots. - Facilitate co-branded collaborations with upscale men’s fashion retailers, designers, lifestyle brands and websites.

Thrillist Media Group is the convergence of leading men’s digital lifestyle publication Thrillist.com and members-only shopping club Jackthreads.com. The two brands collectively reach over 5 million daily subscriptions, targeting a young, urban, male demographic locally and nationally, online and offline, through content and commerce.- Produced new online assets including styled product photos, videos, interviews, and essays.- Leveraged relationships with editors at major sneaker, sports, music, and fashion media to increase brand exposure.- Built strategic partnerships aligning Thrillist with prominent influencers and brand ambassadors to increase credibility.- Executed marketing plan to introduce Thrillist brand into luxury men’s lifestyle, fashion and culture markets. - Managed both national and international based press inquiries, media requests, photo and video shoots.

Part of Harris Publications, the publishers of XXL, ANTENNA and SLAM Magazine, CultureShoq.com is an online lifestyle magazine presenting the finest selection of Art, Fashion, Footwear, Technology, & Entertainment from all over the world. Updated 24 hours a day, featuring some of the biggest figures in Fashion, Design and Culture. We are the definite guide to everything unique and fashion forward, written round the clock by a dedicated team of style mavens, fashion followers, and tastemakers. Through Culture Shoq’s strong relationships and partnerships we are able to offer exclusive first looks at many products, services and events weeks before most other sites.- Creator, Editor, and Creative Director for unique lifestyle website celebrating creativity, authenticity, and the evolution of lifestyle culture through exclusive interviews, features, images and original content.- Creative Director and Editor-in-Chief responsible for managing all aspects of site layout, images, and original content for SlamXHype.com. - Engage over 100K social media followers on Twitter, Instagram and Tumblr daily, emphasizing sneaker culture, music, photography, design, 
art, and fashion. - Responsible for growing website traffic over 250% in first 3 months by creating spreadable, sticky content and images in native context through specialized mobile platforms.- Managed both national and international based press inquiries, media requests, photo and video shoots. - Context Provider, Image Specialist, Dot Connector, Brand Archivist, and Fashion Heritage Expert.

KarmaloopTV, Karmaloop.com’s online video channel, provides an inside look at all elements that fuel cutting edge “Verge Culture” – the intersection of lifestyle, music and fashion. KarmaloopTV features exclusive interviews with designers, brands, artists and musicians, as well as behind-the-scenes coverage of events and parties, which emphasize the street culture phenomenon at large. Since launching in early 2008, KarmaloopTV’s millions of viewers have seen exclusive segments with artists, performers, cultural icons and celebrities.- Conceptualized, produced, and successfully executed Music Videos, Editorial and original video content.- Assembled professional teams including editors, videographer, photographer, and graphic designer, to execute and project desired brand image.- Supervised team while managing budget, content calendar, and schedule.- Enhanced KTV’s image globally by authentically aligning brand with current culture and relevant cultural insiders. - Created online and social media platforms and supervised the quality and frequency of information and engagement.- Facilitate co-branded collaborations with upscale men’s fashion retailers, designers, lifestyle brands and websites.- Produced new online assets including styled product photos, videos, interviews, and essays.- Built strategic partnerships aligning Karmaloop TV with prominent influencers and brand ambassadors to increase credibility.- Executed marketing plan to introduce The KTV brand into men’s lifestyle, fashion and culture markets. - Led brand development, maintained website traffic growth, website UI and advertising revenue
.- Advised management and client regarding industry/competitor news, social media trends and editorial updates
.- Served as day-to-day media contact with strong editorial/influencer contacts at top national and major market
fashion/lifestyle outlets across print, broadcast and online/blogs
.

The Yard lifestyle boutique strives to provide people with the best in footwear, streetwear and lifestyle brands. The store has become the favorite stop for many celebrities, socialites and the who’s who in New York. The storefront includes all your favorite brands and even a DJ booth for a unique shopping experience to lounge around in. The times haven’t stopped with the Yard expanding to a new website for those shoppers not located in Long Island.- Built initial vendor base and negotiated terms of distribution and product tiers with Nike, adidas, Common Projects, Converse, Vans etc. - Interfaced with all Brand Managers, Marketing Execs and Sales Reps to establish access to highly limited product lines. - Generated over $1M in annual sales revenue with a 1000 sq ft shop and grassroots marketing efforts. - Created Classic Kicks website to showcase limited edition sneakers and emerging international apparel brands. - Consulted with editors and stylists to feature the newest footwear trends in magazines and on television.

The Island Def Jam Music Group is home to a diverse and unparalleled family of artists - from today's icons to tomorrows rising stars - and is recognized as one of the most successful labels in the industry. It is comprised of Island Records, Def Jam Recordings, and Mercury Records. The roster boasts an array of talented artists including Justin Bieber, Kanye West, Mariah Carey, Rihanna, The Killers, Bon Jovi, Ne-Yo, Young Jeezy, The Dream, Fabolous, Melissa Etheridge, NAS, Chrisette Michele, Ludacris, Rick Ross, Duffy and more.- Headed digital promotions- Coordinated events- Controlled press releases- Built marketing databases- Created marketing materials- Assisted in development and implementation digital marketing plans for clients- Created and executed social networking strategies to build client’s brand- Compiled weekly activity reports- Coordinated artist press day and arrange online coverage- Maintained relationships with key partners including music and video websites to assist in promotional campaigns- Projects work includes: Fabolous, Jay-Z, Kanye West, DMX, Matt White, amongst others.