Greg Weinstein work email
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Greg Weinstein personal email
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Greg Weinstein phone numbers
Audience Intelligence | Audience Development >> I help brands connect with their audience I'm a digital media executive with a unique combination of the three disciplines needed to build a loyal audience: 1) Content Creation 2) Distribution Strategy 3) Marketing► CONTENT CREATION ---- What to make & how to make it: • Built career on a foundation of storytelling - Producer & EP @ A+E and The History Channel • Created & ran AETN’s Digital Media Studio► DISTRIBUTION STRATEGY --- Where to put content, when & why: • Spearheaded MTV’s digital content distribution strategies • Built MTV into Video On Demand’s #1 Entertainment brand • Managed 20 On Demand channels for Comcast► MARKETING ---- How to get content found / drive engagement: • Led customer onboarding for Univision's 2014 FIFA World Cup • Award-Winning Marketer: - Excellence in Cable Marketing 2015 - 1st Place Multicultural Marketing 2016Follow me on Twitter @gregweinsteinSpecialties: Audience Development, Digital Marketing, Programming & Scheduling, Transmedia, Content Ideation, Content Distribution, Branded Entertainment, Gamification, Content Partnerships, Content Development, Growth Hacking, User Acquisition, Business Intelligence, Data Analysis
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Founder And CeoAudience GenomicsNew York, Ny, Us
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Founder & CeoAudience Genomics Jun 2019 - PresentNew York, Ny, UsAudience Genomics is an audience intelligence platform that analyzes people's social media behavior to reveal what they care about so you can speak to their interests, emotions, and core values.
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Founder And Chief StrategistG Major Content Marketing Apr 2017 - Jun 2019New York, Ny, UsContent Marketing consulting practice. Marrying the science of data and the art of creativity to craft content, distribution, and marketing strategies that bring together brands and audiences. We help you figure out what content to create, where to put it, and how to get your customers to see it in order to grow your business. -
Vice President, Audience DevelopmentUnivision Communications Inc. Jan 2013 - Apr 2017Miami, Florida, UsHead of Growth Marketing for direct-to-consumer OTT app Univision NOW. Led acquisition, loyalty/engagement, retention & win back strategies.Leveraged data-driven insights to optimize paid, owned and earned media strategies.Supervised creative development and media planning for 2014 World Cup TV Everywhere marketing campaign. Developed partnership marketing campaigns with Netflix and Hulu. -
Digital StrategistThe History Channel Sep 2011 - Dec 2012New York, New York, Us■ Team member - History en Español's “Colors of My Culture.” Campaign won CTAM's “Top of the Mark" Award (honoring excellence in cable and content marketing)■ Facebook app / game development■ Supervised H2's "This Day in History" editorial strategy for Facebook -
Vice President, Programming And DevelopmentComcast Sep 2009 - Jul 2011Philadelphia, Pa, Us• Managed Comcast’s portfolio of 35 original on-demand channels and Xfinity 3D• Negotiated Program Acquisition Deals• Leveraged data driven insights to identify market opportunities and create new content verticals ..... Vidblogger Nation – first YouTuber MCN television network ..... KPOP - Korean Pop music video channel• Managed business intelligence & reporting• Delivered 10% - 12% of Comcast’s Free On Demand traffic per month -
Vice President, Digital Programming StrategyMtv Networks Feb 2008 - Sep 2009New York, Ny, Us■ Managed digital content creation, distribution and windowing strategies■ Developed transmedia projects to drive digital engagement and sales ..... Nikon Fashion 360 – invented the progenitor to the E! Glam Cam..... MTV Soundtrack Guide – identified music in shows & linked it to web / e-commerce -
Sr. Director, On Demand & Digital Content StrategyMtv Networks 2005 - 2008New York, Ny, Us■ Led content planning and production for MTV Digital Partnerships:..... Google..... Time Warner Cable..... AT&T Mobile..... iFilm..... Joost■ Content marketing - pioneered new ad models and initiatives for:..... Pepsi..... Dr. Pepper..... Taco Bell ..... Wrigley..... Virgin Mobile..... Verizon■ MTV On Demand – Managed brand identity, editorial calendar, original content creation, content optimization, data analysis and reporting..... Increased traffic by 2400% ..... Led network to #1 VOD Entertainment brand ■ Talentload.tv -- Launched MTV & VH1’s social networking site for reality show auditions & casting
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Executive Producer, Digital MediaA&E Television Networks 2004 - 2005New York, New York, Us
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Producer / Supervising Producer / Executive ProducerA&E Television Networks 1995 - 2004New York, New York, Us
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Director Of DevelopmentGreystone Communications 1992 - 1995
Greg Weinstein Education Details
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Penn State UniversityCommunications
Frequently Asked Questions about Greg Weinstein
What company does Greg Weinstein work for?
Greg Weinstein works for Audience Genomics
What is Greg Weinstein's role at the current company?
Greg Weinstein's current role is Founder and CEO.
What is Greg Weinstein's email address?
Greg Weinstein's email address is we****@****ail.com
What is Greg Weinstein's direct phone number?
Greg Weinstein's direct phone number is +1 646-494*****
What schools did Greg Weinstein attend?
Greg Weinstein attended Penn State University.
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