Greg White Email and Phone Number
Greg White work email
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Greg White personal email
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I love helping companies to grow by delivering market-aligned solutions that solve real problems in target markets. As a product leader, my mission is to focus the organization in order to deliver greater value to customers and shareholders.I’m an entrepreneurial product management and product marketing leader who is passionate about growing revenue with a market-driven approach. For over 20 years, I have delivered results by developing new product lines, reviving struggling ones, employing market-targeted messaging and managing teams and programs that make a difference. Most of my products have been software as a service (SaaS) and e-commerce solutions powered by big data.My product management expertise covers the full product life-cycle from developing the product strategy, market requirements and business case; to overseeing the product development; to the launch, promotion and growth of the product. I’ve built successful new products, I’ve grown mature products and I’ve turned around struggling ones. I'm always looking for better ways to do things. As a leader, I have designed product management processes, been instrumental in moving product development teams forward in maturity, managed strategic initiatives and led teams to reach organizational goals. My tactical planning is done from a strategic perspective and I'm passionate about what I do.I founded Orange County Product Managers, the largest professional product management community in Southern California and founded one of the most successful ProductCamp programs in the world.My passion is fueled by working in fast-paced environments where innovation and entrepreneurialism are encouraged and target customers' needs come first. I believe strongly that success comes from aligning product solutions with market needs and company objectives.While every company, product line and market is different, there is a set of guiding principles that I lean on to guide my decisions. Here are a few:• Be Market-focused• Identify the Problem Before Ideating Solutions• Protect Your “Yes”• Launch Readiness is More Than Just Product Readiness• Seek and Study Dead BodiesIf that last one gets your attention, let's chat! I love talking "shop" almost as much as I love growing product lines.
Orange County Product Managers
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FounderOrange County Product Managers Jun 2015 - PresentTustin, California, UsObserving a market need for a local product management community, I created OC Product Managers. It has since grown into a community of over 2,000 and has produced 114 in-person events, including six ProductCamp SoCal unconferences. As Founder and President, I chair the board and drive the strategic direction of the non-profit community organization.
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Product Management, Marketing And Strategy ConsultantAlign Product Strategies Apr 2012 - PresentThrough Align Product Strategies, I provide fractional product leadership, strategic guidance and tactical execution to growing companies, helping them align their product strategies with market needs, optimize product portfolios and drive operational excellence. Below are some examples of work I've done for clients.• Enabled data-driven decision-making, enhanced cross-functional collaboration, improved customer engagement, and operational efficiency across Product Management, Marketing, and Support teams through strategic implementation of a product analytics platform.• Conducted a market opportunity assessment for a new product concept, delivering key insights that helped the founder make an informed decision to pivot the business strategy.• Managed multiple partner integrations to facilitate a fintech startup’s new product launch into 34 states.• Increased B2B customer engagement and SEO through development of new website content, blogs, newsletter campaigns and social media. (Multiple clients) -
Director Of Product Management (Head Of Product)Lcptracker, Inc. Jul 2021 - Aug 2023Orange, Ca, UsAs LCPtracker's first Head of Product, I led the transformation of this construction compliance software company into a focused, market-driven organization. Built and directed a team of nine product management professionals focused on modernizing the product portfolio and accelerating company growth through market-focused high-value strategic initiatives.• Drove product portfolio revenue growth from $16 million to $24 million over two years by concentrating resources on high-value opportunities and fostering tight collaboration across Engineering, Sales, Marketing, and Client Services.• Built and led a high-performing Product Management department, recruiting experienced professionals and developing existing talent through CSPO and Pragmatic Institute certifications and personalized coaching.• Streamlined product development operations by consolidating development teams by 33%, improving resource allocation and delivery speed while maintaining velocity on strategic initiatives.• Implemented ProductPlan as the company's first product portfolio management solution, enabling data-driven roadmaps and efficient resource allocation across product delivery teams.• Introduced market-focused decision-making tools including opportunity canvases, business case processes, and a customer advisory board to evaluate and prioritize product investments.• Successfully coached a first-time product manager through complete product redesign, resulting in a new workforce management solution targeted at four distinct market segments. -
Senior Product ManagerFirst American Data & Analytics Apr 2014 - Jul 2021Santa Ana, Ca, UsLed the creation of transformative new SaaS real estate information tools for the title, lending, legal and property services markets. These innovative new products are the result of quantitative and qualitative market analysis, direct engagement with practitioners to understand their business needs and leading the product development effort of multiple on-shore and off-shore teams. Also, played a lead role in maturing the product management practice and Agile product development processes of the DataTree group in the Data & Analytics business organization.• Built and launched multiple data-powered SaaS products, including DataTree and TitleFlex, which together had grown to deliver over $30 million in annual revenue.• Developed business cases for new market entries, including quantitative analysis for market sizing and revenue opportunity and definition of MVPs and phased product roadmaps.• Engaged directly with clients to understand their businesses and validate new product concepts and feature designs to power an impactful market-focused product roadmap.• Led the development of prioritized product roadmaps, client engagement programs, and revenue reporting, driving the maturation of the product management practice and delivering measurable results.• Integrated Pendo analytics into our SaaS products, enabling data-driven insights, improved user engagement, feature adoption, and actionable feedback to drive continuous product optimization. -
Senior Product ManagerBlack Knight Financial Services Data & Analytics 2012 - 2014Jacksonville, Fl, UsHired to support a massive multi-product re-platforming project with focus on planning and executing client migration from multiple legacy platforms.• Developed the strategy and plan to migrate 1,500 B2B customers from multiple disparate platforms to a single new product delivery platform with zero negative impact to revenue.• Took ownership of a struggling user and billing administration system development project by re-defining business requirements, building a product roadmap, and managing the re-engineering of the product.• Introduced and influenced multiple business process improvements, including introduction of product backlog management, user story refinement, acceptance criteria and Agile Scrum practices. -
Senior Product ManagerRealtytrac 2011 - 2011Irvine, California, UsRecruited to own the real estate agent market and build that underdeveloped segment through improved user experience and new advertising and subscription models.• Increased traffic to agent registration pages by 40% by developing new landing pages, banner links, product information pages and a streamlined online registration process.• Developed business plan to increase acquisition of new agent clients, decrease client attrition, consolidate subscription packages and increase leads sent to agents.• Partnered with the VP of Sales to develop a new advertising revenue model to fill unsold ad space while driving more value to clients.• Created customer advisory board and online user forums to feed a market-focused product roadmap. -
Senior Product ManagerFico 2010 - 2011Bozeman, Montana, UsResponsible for developing FICO Score-related software products for lender and consumer markets.• Created and launched ScoreInfo, a consumer-facing website that provided educational resources on credit scores, empowering consumers with knowledge to improve their financial health.• Built FICO ScoreTrends, a SaaS analytics service providing reporting for lenders, delivering insights related to scoring patterns in auto, credit card, mortgage and overall credit.• Designed the innovation funnel and product development prioritization processes for the product management team. -
Senior Product ManagerExperian 2004 - 2009Costa Mesa, Ca, UsAccountable for growing revenue of $14 million business information and web-based software product suite, managing the entire product life-cycle, from business case to product development to sales support.• Received "Idea of the Year" award for new hosted business credit monitoring product, which generated over $1.5 million in new business during its first six months of availability.• Doubled annual revenue of a mature portfolio management product suite, averaging over 19% annual revenue growth through a variety of marketing and sales training programs.• Selected multiple times to lead cost-saving and revenue-driving strategic initiatives and special projects, leading project teams as large as twelve. • Major contributor to the business case to develop Business IQ, Experian’s next-generation hosted platform for delivering business credit management solutions. -
Product ManagerExperian 2001 - 2004Costa Mesa, Ca, UsCharged with turning around a struggling international products suite and moving the majority of Experian’s client base to an internet-based product delivery system.• Turned four-year negative revenue trend into six years of growth, averaging 18% annual revenue increase through the redevelopment of all three products in the product line and effective product marketing strategies.• Eliminated hundreds of thousands in annual operational costs while enhancing the customer experience and laying the foundation for delivery of additional services by building a web-based product access portal and migrating 26,000 users at 6,000 customers from a dialup connected thick client platform to an browser-based platform.
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Product ManagerAltavista 1999 - 2001Palo Alto, Ca, UsBuilt and managed leading Internet shopping search site’s Books, Music and Movies categories through partner sourcing and data integration, technology development and personal sales efforts.• Managed business model shift from e-tailer to shopping search and comparison site, building three major categories into robust, traffic-generating assets in four months.• Reduced content costs by 25% and improved site content by integrating four new content vendor databases to power the Books, Music and Movies categories.• Built click-through traffic of a thinly covered Books category by personally soliciting book e-tail sites for their product files and pay-per-click royalties. -
Marketing ManagerMicronique 1997 - 1999Managed all marketing activities for this startup CRM and ERP software development and sales company. • Improved sales readiness and Web-based sales leads by redeveloping company Web site.• Established credibility of the company’s products through the development of a client success story library on the company Web site.• Reduced costs and increased efficiency by developing an electronic product sale inventory, replacing a paper-based tracking system.
Greg White Skills
Greg White Education Details
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Cal State Fullerton, College Of Business And EconomicsBusiness Administration
Frequently Asked Questions about Greg White
What company does Greg White work for?
Greg White works for Orange County Product Managers
What is Greg White's role at the current company?
Greg White's current role is Market-focused Full Life Cycle Product Management Director | Founder & President of OC Product Managers.
What is Greg White's email address?
Greg White's email address is gw****@****ker.com
What is Greg White's direct phone number?
Greg White's direct phone number is (714) 250*****
What schools did Greg White attend?
Greg White attended Cal State Fullerton, College Of Business And Economics.
What are some of Greg White's interests?
Greg White has interest in Product Marketing, Product Development, Real Estate, Internet, Product Management.
What skills is Greg White known for?
Greg White has skills like Product Management, Product Marketing, Product Development, Strategy, Product Launch, Saas, Product Lifecycle Management, Analytics, Leadership, Business Process Improvement, Management, E Commerce.
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