Vice President of Customer Success - National Sales, Key Accounts and Customer Service

Promoted to manage day-to-day sales and operations for 75 corporate retail micro markets route, warehouse and installation teams with emphasis on driving revenue growth. Hire, train and manage a staff of 11 including route merchandisers, route supervisor, retail market manager, market clerk and market warehouse employees. Oversee sales and marketing to key accounts including ensuring maximum market penetration, brand awareness, and sell-through. Emphasis on client relationship management, program analysis, providing excellent client service, and developing strategic business marketing plans and programs. Administer a budget of $2.5M and hold full P&L accountability. Key Sales Management Initiatives▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✓ Qualify all potential new market locations and coordinate all new market Grand Openings and new market installations.✓ Create plan-o-grams, market layouts and space plans for each market.✓ Identify low performing markets and sell in subsidy programs. Identify new products to introduce to markets and create innovative promotional plans to increase sales.✓ Maintain relationships with all market contacts, as well as product manufacturers and distributors. Conduct weekly market site inspections for route performance, as well as quarterly business reviews with all market contacts.✓ Review daily, weekly and monthly market sales trends and adjust market inventory as needed.✓ Schedule all market product resets and set all market minimum/maximum product levels. Update all market pricing databases.✓ Work with the culinary team to develop fresh food items and rotate menu selections/offerings. ***continued below

Select Accomplishments ▬▬▬▬▬▬▬▬▬▬▬✓ Increase sales through new market installations and increase same store sales by focusing on demographic plan-o-grams, proper product rotation and eliminating product out-of-stocks. Grew sales YTD 2015 over prior year by 203%.✓ Increased profitability in adverse market conditions by streamlining expenses, retaining staff, increasing product penetration in existing accounts, and creating merchandising systems to better meet consumer needs.✓ Key accounts include Royal Caribbean, JP Morgan Chase, Caterpillar, Zumba, Carnival Cruise Lines, Ultimate Software, Convey Health and Actavis Pharmaceuticals.✓ Created and lead a monthly promotion campaign for the Southeast Division boosting sales 78% on promotional products.✓ Over new market installation goal TYD 2015 by 45%.✓ Consistently a top performer meeting and/or exceeding all sales, volume, rebate incentive and profit goals.

Initially hired by Family Vending, a locally owned vending, office coffee and micro market operator in South Florida. Accountable for directing sales of Micro Markets (Avanti Markets) generating annual revenues in excess of $1.8M. Managed a staff of Route Merchandisers and an Assistant Micro Market Manager.Select Accomplishments ▬▬▬▬▬▬▬▬▬▬▬✓ Spearheaded the opening and launch of the Micro Market Division for the company, a driving force in introducing a brand new concept to the South Florida market. ✓ Increased sales 230% from $545k in February 2012 to $1.8M in August 2014 making Family Vending the largest Micro Market operator in the Southeast and the 3rd largest Avanti operator nationally.✓ Family Vending was named NAMA’s National Vending Operator of the Year in 2012. Key Sales Management Initiatives▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✓ Prospected for new market locations, created and presented sales presentations, and coordinated new market openings.✓ Met with suppliers, designed new weekly menu with the culinary team and created weekly promotion campaigns. ✓ Created merchandising routes, hired staff, designed warehouse flow and processes.

Maintained and grew customer base by building relationships with large key accounts in the South Florida market promoting the full portfolio of products. Emphasis on increasing sales volume and upselling/expanding the product line within existing accounts. Key Sales Initiatives▬▬▬▬▬▬▬▬▬✓ Conducted account reviews and developed plans to meet the changing needs of customers.✓ Delivered high levels of customer service to foster and nurture strong business relationships through onsite visits.✓ Established and maintained pricing strategies to meet revenue and profit goals.✓ Developed and facilitated water implementation plans for national accounts.✓ Negotiated new contracts and all renewal contracts while focusing on account growth.Select Accomplishments ▬▬▬▬▬▬▬▬▬▬▬✓ Consistently achieved and exceeded all sales and revenue goals on a monthly basis.✓ Renegotiated contracts and managed large corporate accounts including Jackson Memorial Hospital, Dade County, University of Miami, Baptist Health, Miccosukee Indian Tribe, Dade County Schools, City of Miami Beach, Ritz Carlton, Vitas, and Noven Pharmaceuticals.✓ Averaged sales of 121% to goal in bottled water. Averaged sales of 108% to goal in Point of Use Filtration.✓ Secured a new contract with Dade County generating $1.3M in sales and another with Baptist Health generating $750k in sales.

Responsible for driving shareholder value through maximization of market share, sales and product volume in major accounts in the Fort Lauderdale territory. Effectively led trade execution, sales and distribution efforts overseeing a field sales force of 18. Oversaw all aspects of sales and marketing of the brand ensuring maximum market penetration, brand awareness and standards, promotions, merchandising initiatives and sell-through strategies. Accountable for sales, profit, operational expenses and budgets.Key Sales Management Initiatives▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✓ Managed day-to-day operations of a team of 8 Account Managers and 10 Merchandisers including career planning, coaching, payroll and scheduling. Staffed, trained, evaluated and developed team members in sales and merchandising.✓ Established positive relationships with key accounts including Publix, Winn-Dixie, Wal-Mart, Target, Costco and Sedano’s.✓ Developed, communicated and implemented strategic business plans to be executed at store level.✓ Designed and implemented a merchandising training program for all new Merchandisers.✓ Served as the Sales Center Captain for the successful launch/rollout of new brands and packages.Select Accomplishments ▬▬▬▬▬▬▬▬▬▬▬✓ Successfully managed and delivered 1.7 million cases, generating $3.1M DNGP in 2006, $2.7M in 2005, and $1.8M in 2004. ✓ Increased gross profit by 46% from 2003 to 2007.✓ Served as Team Captain for the launch of Coca-Cola Zero.✓ Winner of Summer Grillin’ Promotion 2006 for Best Lobby Display/Increase in Cases over prior fiscal year. ✓ Won Disney Soarin’ Launch 2005 for Best/Creative Lobby Display/Cases over prior year.✓ Recognized for developing a lobby display sell in tool/design used to gain and hold lobby space.✓ Consistently came in over quota and under OPEX budget.