Greg Winget Email & Phone Number

Bluffton, Sc, Us

Design custom research solutions for specific CPG client to better understand consumer base, new product initiatives, and overall market environment Develop insights and recommendations around a brand tracking study for financial service companyConduct on-going in-store tracking and pricing across a number of retailers

Camden, Nj, Us

Consumer Insights Manager for Pacific Foods, leading business needs covering consumer understanding, segmentation, innovation, brand equity, and market needs.First Consumer Insights employee for Pacific Foods.Partner with Brand Management and Research & Development Teams to meet the needs of a growing brand.Develop research objectives and partner with core research suppliers to ensure research aligns with business needs.Oversee innovation work for the brand around product line extensions, new product category entries, new packaging (both package type and package look), as well as new brand logo.Partner with Campbell's Consumer Insights on core needs of their brands such as Campbell's Soup, Chunky, Prego, Pace, and Spaghetti-O's, including innovation and brand equity.

London, Gb

Consulted with key business partners including P&G, Kroger, Bose, Caterpillar, and Georgia Pacific on significant business initiatives focused on Retailer Understanding/Equity, Shopper Behavior/Habits and Practices, and Retailer/Manufacturer relationships. These programs/projects accounted for $4.5 Million in annual sales. Established and grew a retailer understanding program for the world’s 3rd largest CPG company. from an initial $325K North American project to a $4 Million Global program over a 15-year period. Served as key point person and effectively leveraged these data driven insights to address business questions for 120+ retailers across the US and Canada. Created and partnered on a $550K shopper behavior and retail equity tracking study for the largest U.S. grocery retailer covering 23 key markets to understand shoppers’ behavior and what each division stood for relative to key competitors.

London , Co

Developed partnerships, tools, deliverables, and insights for key clients. Partnered on work across both the brand/consumer side and the market/shopper side. Operated as an extension of the client team for a major CPG manufacturer. Championed, co-developed, and trained on a long-running, multi-million-dollar brand equity program for a major manufacturer including the development of key insights and analytical output. Co-developed a long-running shopper behavior segmentation tool and schema that was adopted globally.

London , Co

Partnered across both brand/consumer needs and shopper needs in order to address key business questions and provide insights and recommendations for the world’s 3rd largest CPG manufacturer. Led Brand equity work and provided recommendations for several critical client categories – including several ‘billion-dollar brands.’ Led key partnership and analytic work for a major shopper understanding study conducted across 64 US markets. Consulted as Lead Analyst across several distinct client categories.