Greg Winson Email & Phone Number

• Develop and implement focused digital approaches for major programs, initiatives, and projects that complement Unity Health Toronto's overall communications strategy and directions• Build and maintain close working relationships with client groups, and provide ongoing counsel and support• Coordinate, prepare and update content on all digital channels including social media• Prepare monthly work and editorial schedules to manage flow of content• Review and edit content for accuracy and appropriate style• Produce and distribute daily internal e-newsletter• Produce and manage content for digital signage throughout the hospital and research/education building• Monitor digital channels for performance, functionality, usability and enhancements• Measure traffic, audience activity and trends in digital communications and content management• Train and manage a network of contributors using intranet content management system• Assist with development of strategies to promote all digital channels• Manage digital projects through the various stages to completion• Respond in a timely manner to client requests and questions from the public• Act as the Communications and Public Affairs representative after hours on a rotational basis

- Researched and wrote articles meeting Search Engine Optimization standards- Worked in partnership with clients to create enticing content for corporate websites - Completed digital marketing assessments on websites, including evaluation of current Internet footprint and keyword analysis- Collaborated with clients to write and edit scripts for corporate videos- Trained and supervised junior staff writers

- Researched and wrote articles for WorkSafely.com and other Geosign websites meeting SEO standards- Performed quality assurance testing including copy editing and formatting for WorkSafely.com- Monitored government and industry sites to keep abreast of latest business trends- Performed copy editing on articles and blog entries submitted by freelancers

- Worked with newspaper partners to develop, maintain and improve online features- Worked with editorial, production and technical departments to co-ordinate special projects- Researched and wrote articles for Canoe channels using Canadian Press style- Provided training and support to staff at newspaper websites and Canoe- Ensured reader feedback and Canoe partner requests were handled promptly- Provided feedback to the managing editor on a consistent basis- Participated in continuous web site monitoring to ensure integrity of content - Set up coverage for evening/weekend editors- Produced electronic newsletters as per timetable- Supervised interns from co-op programs

* Researched, wrote and edited articles for the CCRIS newsletter adhering to RCMP standards* Drafted and updated content for the CCRIS web page, with a focus on a creating a more positive user experience* Prepared broadcast messages for CCRIS, both Force-wide and internally

Post-Graduate Certificate, Journalism

Activities and Societies: * Writer/Editor, LightWaves magazine * Editor/Reporter, Sheridan Sun * Achieved Honours standing (3.62 GPA)

Honours Bachelor Of Arts, History, Economics, English

Activities and Societies: News writer, The Medium (University of Toronto Mississauga)