Greg WisnerMarketing Professionalgwisner77@gmail.comMarketing executive with 20+ years experience in the water and energy conservation, plumbing, building materials, consumer and pro audio, music, healthcare, and outdoor recreational industries. Worked B2B and B2C through retail and wholesale channels on both the client and agency side. New product and line extension strategy development and execution based on insights gained from research. Versed in online and traditional communication tools. International and domestic experience.Specialties: Product Marketing Management- Market research- Consumer behavior analysis- Product launch planning- Packaging- Product knowledge training- Customer satisfaction trackingBrand Management- Strategic marketing planning and execution- Advertising and PR planning- Measuring communication effectiveness- Trade shows- Retail merchandising- Online content development- Managing creative agencies and vendors
Listed skills include Marketing Strategy, Strategic Planning, Problem Solving, Market Research, and 44 others.