Greg Wisner Email & Phone Number

Fort Worth, Texas

-Collaborated with internal channel managers to develop and implement integrated marketing programs in retail, wholesale and utility channels.-Led the development of retail packaging and helped get Niagara branded product on the shelf at Lowe's, Menards, and ACE.-Spearheaded the launch of new water and energy conservation program Niagara Green City in Sacramento-Responsible for companies online and traditional communication tools.-Supervised creative work with outside advertising and PR agencies and internal graphics group.-Responsible for alignment of brand positioning and messaging across channels.

- Led primary and secondary research efforts to identify key customer needs in various product categories with results impacting messaging.- Supervised marketing budget driving products through co-op hardware, big box retail, lumber and plumbing wholesale channels.- Devised and implemented merchandising programs securing shelf space and sales opportunities.- Developed product training programs for reps and trade partner sales associates.- Created and placed communications programs targeting trade and consumer audiences.- Advised product management on changing industry issues impacting product development and positioning.

Costa Mesa, Ca

- Account supervision for regional agency Salvati Montgomergy Sakoda before merging with this $250 million branch of global Bozell.Worked Yamaha Pro Audio, Yamaha Electronics, Giant Bicycle, Pomona Valley Hospital Medical Center, Yamaha Music, and Tohatsu Outboards on advertising and PR programs.