Gregory Townsend Email & Phone Number

Fairhaven, Ma, Us

-Provide insights and recommendations to business teams by aggregating and analyzing various data sources; requests have included analysis of website engagement patterns, product seeding lift analysis, creative effectiveness measurement, seasonality and trends of customer service volume, customer acquisition evaluations, and similar business challenges-Created and evolved a customer lifetime value model, aggregating and scoring over 20 touchpoints to identify top customers. The model has been used for targeted digital marketing, premium event and product experiences, evaluation of marketing tactics, and more-Responsible for creating and automating dashboards across two dozen properties, serving several hundred users. KPIs are generated from connecting and cleansing datasets such as DTC revenue and current inventory levels, website engagement and equipment lifecycles, and equipment/shot level data for both the recreational and professional golfer

Fairhaven, Ma, Us

London, Gb

- Responsible for creation and delivery of advanced analytics, data visualizations, and data science projects across all digital channels - PPC, SEO, paid social, display, email, affiliate, and also offline media- Projects include real-time dashboards, consumer journey analysis, media mix recommendations, creative fatigue, PPC bid analysis, OOH lift measurement, website promotion analysis, and similar ad hoc projects- Partner with internal and client teams including media planners, data scientists, and leadership teams to develop strategic plans, measure performance, and ensure campaigns are optimized to business objectives- Utilize multitouch attribution to analyze trends and identify opportunities for media efficiencies- Lead weekly cross-channel performance meetings, generate insights and learnings for quarterly business reviews- Create and present data science & analytics portion of business development meetings- Onboard clients inclusive of measurement framework, data landscape audits, and tag creation- Clients across retail, B2B, pharmaceuticals, and automotive industries

London, Gb

- Primary client contact for paid search, paid social, and data & analytics teams across retail and B2B clients, overseeing annual budgets exceeding $10 million- Ensured deliverables were executed efficiently & effectively with internal and external teams - Developed strategic vision and ensured it translated into tactical solutions driving business goals- Led quarterly business reviews, collaborating across all channels - Led contract and service level agreement process, for both client and martech relationships

London, Gb

- Led all PPC initiatives for clients in automotive, retail, and finance industries, representing the Canadian business and collaborating with global teams- Responsibilities included strategy development, budget planning, client communication and presentations, hiring and managing analysts, and account optimizations for multiple business units across Google, Bing, and YouTube

London, Gb

- Day-to-day management of PPC and SEO accounts for an automotive client- Evolved account structure across multiple strategies to improve performance, capturing incremental clicks and conversions while improving efficiency. Pitched and launched support for additional divisions.

Toronto, Ontario, Ca

- Responsible for managing Facebook and Twitter accounts- Coordinated fundraising activities at local entertainment venues and festivals, raising awareness for Run Day and promoting registrations and donations- Organized Run Day logistics for over 20,000 participants, raising over $4.3 million

Toronto, On, Ca

Responsible for database maintenance, email marketing analysis, and event planning for national seminars and award shows. A contracted role at a legal division of Thomson Reuters.

London, Gb

Managed paid search accounts for retail and travel clients. Created keyword lists, wrote ad copy, bid optimization, and general campaign management. Produced and analyzed weekly, monthly, and quarterly reports.