Greg is a creative team leader with a deep background in visual arts, music and live shows. Developing initial concepts and producing finished showpieces, Greg works with event producers, Fortune 500 corporations and music acts with an unwavering focus on achieving a unique vision for each branded experience. As one of the leaders at Xite Labs, Greg has directed the production of media presentations for corporate and entertainment clients in the US and abroad. Recent and current projects include shows for Marvel/Disney Concerts, Microsoft, Xbox, Facebook/Meta, America's Got Talent, Walmart, Hilton and Google along with a massive, 1000' projection show in Riyadh, Saudi Arabia, to inaugurate Diriyah as a UNESCO world heritage site. Some of the recent music shows Greg has creative directed include Tame Impala, and Bad Bunny, as well as the LA Philharmonic's 100th Anniversary at the Hollywood Bowl show for Katy Perry, Herbie Hancock, John Williams and Gustavo Dudamel.Greg and his team at Xite are some of the most experienced and pioneering groups in the virtual production industry, having created and produced multiple press-worthy, top-tier shows on LED and Green Volume stages. The experience gained during the development of these newer workflows has enabled Greg to bring another level of integration to live shows - factoring more modalities of creative expression into live and hybrid show experiences. Greg is a performing musician, avid enthusiast of motorcycling, and enjoys time with his family when not traveling for shows!About Xite LabsXite Labs redefines virtual and immersive experiences with an ethos that combines the ultra-experimental with the practical. With landmark shows at venues like the Hollywood Bowl, groundbreaking corporate keynote presentations, and global cultural spectaculars - Xite artists and technicians merge diverse talents to design bespoke LED sculptures, breathtaking animations, program and design custom software, operate live shows, and make award-winning worlds come to life.