Partner/Creative Director
CurrentGreg is a creative director with a deep background in visual arts, music and live shows. As one of the leaders at Xite Labs, Greg directs the production of media presentations for corporate and entertainment clients in the US and abroad. Recent and current projects include shows for Microsoft, Xbox, Facebook/Meta, Walmart, and Google, as well as music shows for Tame Impala, and Bad Bunny. Greg and his team at Xite are some of the most experienced and pioneering groups in the virtual production industry, having created and produced multiple press-worthy, top-tier shows on LED and Green Volume stages. The experience gained during the development of these newer workflows has enabled Greg to bring another level of integration to live shows - factoring more modalities of creative expression into live and hybrid show experiences.XiteLabs redefines virtual and immersive experiences with an ethos that combines the ultra-experimental with the practical. With landmark shows at venues like the Hollywood Bowl, groundbreaking corporate keynote presentations, and global cultural spectaculars - Xite artists and technicians merge diverse talents to design bespoke LED sculptures, breathtaking animations, program and design custom software, operate live shows, and make award-winning worlds come to life.
